- Let's talk about a strategy that can
completely redefine your success with YouTube shorts.
I absolutely love this strategy
because you don't need to be a spectacle creator.
You don't need over a 100% retention or loads
of money, dance moves, or even need to make it a challenge.
To be completely honest, you can pull this off
from the comfort of your bedroom
and I will show you exactly how.
Lately some of our older shorts have been blowing up.
So I decided to dive a little bit deeper
and discovered something fascinating.
It all started with this video we published
on March 7th, 2023.
How much money did I make
from a million views on YouTube shorts?
In the last 60 days, it's gotten over 44,000 views.
But here's what's interesting.
Only 12% came from the Shorts feed.
85% of the views actually came
from two traffic sources I didn't expect.
One was YouTube search accounting for about 25%
of the views, mainly people searching for things
like YouTube Shorts earnings, YouTube Shorts revenue,
how much YouTube Shorts pay, and a staggering 59% came
from an external source at Source Google search.
Our short is ranking in Google search results.
In total, the majority of views came from search traffic
on and off YouTube, and this wasn't just a one-time thing.
We saw this across many shorts on our YouTube channel.
Now, this is major news
because right now we're really starting to see
that the success you have with YouTube shorts is not limited
to how well it does in the shorts feed anymore.
YouTube really seems to be pushing shorts
in the search algorithm right now, and now it's also
about how well you can solve a viewer's problem.
Now let's dive a little bit deeper on how you can benefit
from this change that we've been seeing.
And I wanna share three ways to use shorts to
grow your channel through search.
The first and easiest way is to start
by answering exact questions your viewers have.
Luckily, YouTube makes this so freaking easy.
Simply go to YouTube Studio Analytics, click on research
then click on your viewer's searches tab.
Now you will see the exact top searches your audience
and viewers of similar channels have searched for
over the last 28 days.
YouTube has just given you potentially pages
of YouTube shorts ideas that are useful and removed
the guesswork of trying to understand what your audience
has a taste for right now.
Now, this next one is a game changer, and you can do it
from the exact same screen.
Click the dropdown right here and change the searches to
content gaps only.
A content gap happens when a viewer can't
find enough quality search results on YouTube
for a specific search.
You can use content gaps as inspiration to create content
that doesn't exist or could be improved right here
you'll find content that your viewers are begging for
but just aren't able to find, by researching
and creating content for these content gaps.
You can quickly become the go-to channel for these topics
and building a loyal audience of viewers who will come back
for more.
Before we get to the last one, according to YouTube Studio
over 90% of viewers of this channel are not
subscribed, the biggest thing you can do
to support this channel and keep me hanging
out with all of you is just by subscribing.
Now for the final method, build your own FAQ.
Regardless of your niche, there are always sets
of questions that keep popping up from your viewers
and comments on social and threads and beyond.
These questions are your gold mine.
If you're a fitness creator
you could create shorts that answer common questions
about workouts, nutrition, fitness gear,
use keywords that people are likely to search for
like quick home workout or healthy meal prep.
If you're a gaming creator, you could create shorts
that offer game reviews, walkthroughs, and tips and tricks.
If you're in the beauty niche
you could create shorts that provide quick beauty tips
product reviews or makeup tutorials
optimize your shorts with keywords
like Smokey Eye tutorial or best skincare products.
Go to the community tab
and ask your audience what questions they'd like answered.
If you use our Keyword Explorer tool
you can explore your topic
and see all the top related searches around it
alongside search volume, and before you post
be sure to add keyword descriptions, titles, and tags just
like you would on a long form video
because all of this will help increase the chances
of you ranking in search.
Now, what I really like about this is that there's a ton
of long form videos for competitive topics
but not that many shorts.
So this could be your opportunity to make a short
and stand out in a competitive niche.
Now, share this video
about what I call the shortcut strategy that creators
like Johnny Harris use to get more views
on their long form videos using shorts.
Now, if you haven't seen that
I recommend you watch that next
go ahead and hit the like button,, subscribe
and I'll see you next time.
Peace.
(light upbeat music)