Hello.
In this video, I'm going to show you how to create an ad group in Google AdWords a brand
new interface for 2018.
Keep watching.
Hello, thanks for joining in.
My name is Uzair.
And in this video are going to show you how to create an ad group in your new Google AdWords
interface.
The old one would be sunset by end of Feb 2018, that's the date which is going around
on the internet, but nobody knows, but it will be early part of 2018.
So you need to get used to the new interface.
So let's get started.
So I've created a campaign and then I'm in my ad group.
So all the links are on the left hand side as you can see.
So I'm in the ad group tab and then you've got two places where you can create a brand
new ad group.
One is the plus sign over there and you can either create an ad group or from here, either
way you click on that.
You come to this screen.
So first you need to put in your ad group name.
So
it could be I'm just going to put in ad group one.
You will need to put in a default price.
I'm just going to put in a £1.
But I personally tend to bid on the keyword level because it gives me extra control and
not on ad group level because if you have got multiple keywords in an ad group then
all the bids will be the same for each keyword.
So bidding individually on a keyword gives you extra control.
OK.
Now it's asking you enter your keyword or phrase per line, so need to enter one key
word or phrase per line, then on the right hand side you have your get key word ideas,
so you can either enter your website and Google will give you some recommended key words or
phrases to target or you can enter your product or service.
So I'm just going to put it in over here.
Digital Marketing.
Now at the bottom are here.
Google is showing you the match stops for various keywords.
So you've got your broad match.
The phrase match is within inverted commas and the exact match is in square bracket.
So if I wanted to target digital marketing as a broad match then I would it like this,
in phrase match, I would write like that.
And the exact match would be in square brackets.
So let's very quickly go through why they are different and which one you should use
and which one you shouldn't use.
I would never use a broad match keyword afraid because it's not very targeted and it wastes
too much money and budget.
So I would always recommend that you avoid broad match because, it's not targeted at
all.
I would rather go for a phrase or exact there there's one more match type which Google has
not put in there which is the broad modified, so broad modified is with a + sign in front
of each word, so let me quickly go through each one of these.
So this is our broad match.
Don't use, unless it is for a branding exercise and you've got a big budget than fair enough
but most of the time.
Ideally
you don't want to be using broad match, especially if you are on tight budget.
So next is the phrase match which is in the quotation marks.
So the way this works is, just going to make some space OK.
So on any phrase when someone searches digital and marketing needs to be entered in the same
order.
So if somebody search for Best Digital Marketing, your ads may trigger if somebody's search
for digital marketing videos your ads may trigger.
So as you can see that digital marketing is in the same order as the phrase match which
you are bidding for and in here as well.
Digital Marketing if somebody were to search for.
Marketing videos for.
digital training or something like that, then your ad would not trigger because marketing
and digital marketing is not written in the same way as the phrase match has been.
So let's delete that one.
OK.
So this is the exact match.
And as the phrase suggests, exact means that if someone puts in digital marketing as the
only key phrase or key words then your ad will trigger.
So it will not show for that one or for that one or anything else which has been that in
the digital marketing.
With exact match you get very targeted traffic.
But the number of impressions which you may get will be greatly reduced because it's an
exact match.
So I'm not too concerned about the fewer impressions because I know somebody searching for this
phrase digital marketing and my ad shows up, it is for the right person who is seeing my
ads.
Then we move on to broad modified.
Now this is one of my favourite match types because it gives me a great amount of flexibility.
So unlike phrase match where digital and marketing were in the same way written, digital marketing
with the plus sign means that as long as these two words are on that phrase, my ad can potentially
trigger.
So to give you an example it could be top digital marketing videos or it could be that
say marketing for digital printing company or something like that.
So now my ad will potentially trigger because marketing and digital are on the key phrase.
So adding a plus sign in front of these two words makes it a broad modified, so I'm just
going to delete all of these.
And create my ad group.
So I can have multiple match types in an ad group, so I could have these three match types
or I could have a match type in individual ad group and then split test and see which
one is working out the best for me.
Put them in an exact match.
OK.
And then I can save and continue, but just to give you an idea about what ideas are here
to delete that and put in a video marketing.
Oops! that is for the URL, I put that in the wrong place okay, now Google is giving me
a list of key words which are potentially good for for my campaign so I can click on
it as I'm adding them
Google puts them up as broad ,match so you need to change the match type if you wish
to change the match type.
Otherwise you can carry on using them the way they are.
Save and continue.
So now your ad group has been created.
All you need to do is to create your ads.
I hope you enjoyed this video.
Please don't forget to subscribe share comment below.
I look forward to seeing you in the next one by for now.