- So this is the new $8,200
Hasselblad 907X 100C.
It has the same 100 megapixel sensor
that was in the X2D 100C of 2022,
and the same form factor as the 907X 50C of 2020,
which of course has a very similar design
to Hasselblad's very first camera that launched in 1948.
But it's worth talking about in 2024
because once you start using this camera,
you are transported somewhere else,
somewhere slower, somewhere dreamier.
I mean, it's just somewhere different.
Here's four reasons why using this camera is special.
(gentle music)
First, waist level shooting.
You cannot hold this camera like any other digital camera.
The 907X 100C forces you to shoot at waist level.
It sits in your hands
with both palms naturally cradling the bottom of it.
This takes a lot of getting used to,
and it forces a different perspective.
This form factor also physically connects you
to the camera more.
Instead of pushing the shutter down,
you're pushing it towards you,
and instead of holding the camera out,
you're holding it close.
It begins to feel a lot like a baby
or something to take care of, something to nurture.
Number two, you are forced to use a slower pace.
I've said it before
and I'm sure I'll say it a million times more,
nothing happens quickly with Hasselblad.
Now, there are some benefits to that,
and there are also some drawbacks.
What slows the 907X 100C down in a bad way
is mostly the lack of internal stabilization.
With no stabilization, I boosted my ISO,
I opened my aperture and I underexposed
before I let my shutter speed go below 1/125th of a second,
or where I knew I'd be able to capture
a crisp shot without putting the camera on a tripod.
There's also no built-in EVF
to create a second point of contact
from the camera to your body
in order to help steady the camera,
so you are forced to stop moving,
plant your feet firmly and lock those elbows in
if you don't wanna put the camera down on something.
The images I captured with this camera are mostly crisp
because I did all of this, but another time
the lack of stabilization becomes a problem
is when you're framing.
Attempting to align the edges of a photo with railings
or any hard line can be difficult
when the frame is slightly moving any which way.
In short, if you wanna get great photos with this camera,
you have to move at its pace,
which means that some styles of photography,
such as sports or some street,
are gonna be far more difficult with this system.
That's a lot of drawbacks for a modern camera system,
but there's also the benefit
of just being forced to be still,
which I think is a good reminder for all of us.
Three, the sounds it makes.
(camera clicks)
That is the sweet, sweet sounds of a mushy shutter button
and a big old leaf shutter.
When you take a photo with this camera,
you feel the photo being captured.
And in a world that is increasingly virtual,
physical movements and audible signals just hit differently.
Hasselblad is the only camera manufacturer
that is still making mirrorless cameras
with interchangeable lenses that have leaf shutters,
which means that instead of the shutter
being in the body of the camera, it's housed in the lens.
In the age of global shutters,
many of the benefits of a leaf shutter,
such as faster flash sync speeds, don't so much matter,
but the sound and the feel of a leaf shutter
in a lens this big,
oh my God.
I mean, it's hard to describe
how great that feels in your hands.
Lastly, number four, you get dreamy color science
and incredible depth.
The 907X 100C has an 100 megapixel medium format sensor.
Match that with Hasselblad's color science,
and it makes for images
that are utterly sharp and true to life.
Photos from this camera feel like memories frozen in time,
pulled right outta my eyeballs, as opposed to images
that are over sharpened or oversaturated
or need a great deal of editing.
The large sensor and the fast lenses
also create an incredible amount of depth
with an elegant fall off.
I've been saying all of the same things
about this color science for years,
and I mean, it just remains true in this system.
Images are,
oh my God, they're like buttery, they're beautiful.
You just wanna keep taking them,
even though you really don't have anywhere to put them
or print them, but just the joy of seeing them, (sighs)
it just feels good.
(lens clicks)
So that's the 907X 100C.
The only large difference between this camera
and the previous 907X 50C is 50 more megapixels,
a built-in one terabyte of storage,
and Phase Detection Autofocus.
But I still wanted to make a video about this camera
because I think it's important that this exists.
The resurgence of film photography has shown me
that photographers want to feel something different
when using systems, or they want to have different results,
and that's getting harder and harder in a market
where all the cameras look and feel and sound the same.
So the fact that Hasselblad is continuing to put out cameras
as different as this, ugh, it's so good, it's so important,
and it feels so good to use.
Unfortunately, it's so expensive.
I mean, $8,200 for the body alone
will keep so many folks from being able to use this.
If you have the money and you can find a rental somewhere,
I cannot recommend
getting a weekend with this camera enough.
I mean, it'll just make you see the world differently,
and I think that's important.
That's the 907X 100C.
Thank you for looking at all of my vacation photos with me.
I'm Becca.
I hope that we continue to see companies investing time
and money into cameras that are different
and they continue to take risks,
like maybe putting out new 35 millimeter cameras.
I think it's important that this market
stays different and unique and fun.