Because Soju is an alcoholic drink,
Which everyone can enjoy.
I thought it would be easy to approach.
Even though we put a lot of Won Soju earlier.
Bottoms up?
No I cannot.
No I am saying that it’s soft enough to drink it at one go.
Hello. This is Jay Park. Nice to meet you.
After I signed with Roc Nation
The first song I released with the label was called .
Because it was the first song I released
After I signed with this big label company in the states.
I wanted to show my own colors
And I wanted to introduce Soju to people.
Because Soju is an alcoholic drink,
Which everyone can enjoy.
I thought it would be easy to approach.
Many people in the states got to know about Soju through me.
I prepared Soju when I was doing promotions in U.S.
And gave it as a gift
To show hosts or to press I got to meet.
And they asked me ‘is this the Soju from your brand?’
Because in U.S.,
Jay Z owns ‘Armand’ and ‘D'USSÉ Cognac’,
Kendall Jenner has ‘818 tequilla’.
And so on. Many celebrities have Their own drink brands.
So I said “This is not my brand”.
From then, I had this idea in my head.
That was in 2018.
After that, I started to look for partners.
And worked on product development for 2 years.
Having weekly meetings
And tastings every day.
And finally, we are about to launch the brand.
In other foreign countries, 4 out of 10 people barely know about Soju.
But everyone knows what Sake is.
And you can easily find Japanese whiskey
From bars and lounge pubs.
But you can find Soju
Only in Korean restaurants or Korean pubs.
I wanted people to know that
We also have this great drink that has high quality.
It means something good
In Korean and even in English.
In English, it means ‘one’
And ‘won’ which means victory.
Every people around the world knows the word ‘one’.
That’s why we named it as ‘Won’ Soju.
Anyway it is a distilled liquor, Produced in Korean traditional method.
It is different than the usual green bottles which are made by dilution.
Because it’s made only with rice, alcohol, water and malt,
It tastes very fresh.
I went with my favorite flavor after several tastings.
So of course, I cannot say That everyone will like it.
But anyway
I wanted to create a drink that I can recommend with pride.
And this is something I want to drink.
The biggest difference is the fact that Jay Park made it.
It feels very smooth when you swallow it.
It smells very natural.
At first, I used to drink ‘Chumchurum’ or ‘Chamisul’ a lot.
So I felt awkward as I was very used to those flavors,
When I first had traditional liquors like ‘Hwayo’.
But honestly, I drink distilled liquors only
These days.
It has 22% ABV.
It’s 52% when it is matured in onggi.
The most common ABV %
that people usually drink
Is around 20% to 25%
like Hwayo and Andong Soju.
So we made it to 22%
To make it easy for people to approach.
Later we will launch a premium line
With drinks that have higher percentage of alcohol.
I like to have it in lukewarm temperature.
I once tried it without keeping it in the fridge,
and it tasted so good.
So I usually have it neat, in room temperature.
If you can drink a lot, you can have it in shot glasses.
Because the quality is really good,
You can mix a cocktail with it.
We also made cocktails in collaboration with Perrier.
With mixologists.
There are people who want to try Soju
Even though they don’t like the taste of it.
Let me show you how to mix a cocktail with it, together with a mixologist.
Not everyone likes the taste of Soju, right.
There are cocktail recipes you can try.
So Won Soju collaborated with Perrier
And Monin cocktail syrup to come up with a recipe.
So here we asked this beautiful mixologist.
Hello.
To create a recipe with it.
And I heard you worked on recipes for about a month.
I drank it a lot.
You drank the whole bottle at one go, right?
That’s right.
I immediately threw up…
Today we have 3 recipes to introduce.
The 3 best ones.
Yes, that’s right.
mixologist
And I came up with cocktail recipes That you can try at home
with Won Soju, Monin syrup And Perrier’s sparkling water.
I will show you how to mix it.
You seem very nervous unlike the time you demonstrated it in front of us.
Just take it easy.
We weren’t filming back then so…
They can edit it out so do whatever you like.
For the first one, do you remember the warm cocktail?
Yes I do.
I will show you how to mix it first,
And then you can try it by yourself.
As Won Soju has Korean traditional feel to it,
I wanted to approach it with Korean touch.
And I thought it would be delicious
If people can have it warm.
So in foreign countries,
Cocktails are not always cold.
There is a drink called Whisky Toddy where they put warm water, lemon, and honey.
They drink it to cure colds.
‘Won Toddy’
For syrup, we will use Monin’s apple syrup.
And gingerbread syrup.
It is very simple.
So this is one shot, right?
It’s more than a shot.
Oh is it more than a shot?
Because it’s not that strong,
You can put more than this.
If you put too much alcohol,
The drink can just taste like alcohol.
But because Won Soju is not that strong,
it tastes soft even if you put a lot of it.
And then I will put
Same amount of gingerbread syrup
As apple syrup.
And add 100ml of Hot water.
You can put them altogether and mix it.
And we are done.
For garnish, because we used Gingerbread and apple syrup,
It’s a cinnamon stick.
Their flavors make a great match.
So you can add it as a garnish.
And there’s an apple slice like this.
So you can put it here.
Why is traditional liquor considered good for mixing cocktails?
The reason why we don’t use normal Soju made by dilution is that
They don’t have any distinct feature.
At all.
People consider it as a drink That you have when you want to get just drunk.
You can drink it when you want to pour alcohol
into your body quickly,
But for a cocktail,
The flavor of the liquor is also very important.
As the flavor should make harmony with the syrups,
And all the other things inside the drink
With a proper balance,
It is better to use
Liquors that have their own flavor
For a cocktail.
I think I need to taste it first.
I’ve tasted it already.
I also have..
Because you are the one who made it.
Oh it’s good.
Even though we put a lot of Won Soju earlier.
Bottoms up?
No I cannot.
No I am saying that it’s soft enough to drink it at one go.
Oh I love this flavor.
I really like gingerbread.
Apple goes really well With cinnamon.
It tastes like it doesn’t have any alcohol, right? It doesn’t feel like alcohol.
But don’t you feel a slight sense of Won Soju at the end?
Just a tiny bit.
Do you want to add a little more?
The second one is
Ah ‘Won Million’, yes right,
We are going to put ice cubes and lime slices
In layers.
You need to put a lime slice first at the bottom of the glass.
So please place it at the bottom of the glass.
Now one more lime slice,
Like this at the bottom.
One ice cube.
And you will put 60ml of Won Soju,
twice.
Twice?
Yes.
The good thing about the cocktail which only has 2 ingredients like this is that
If you want to make it stronger, you can put more liquor,
If you don’t like it strong,
And if you want it fresh
Just add more Perrier.
Ah~
Please pour proper amount of Perrier.
Proper amount?
Yes, like half a glass?
Oh~ Is it Jay Park’s style?
Okay
Next, one more layer of lime slice.
Yes one more slice.
One ice cube.
One more ice cube.
One more slice.
One more ice cube.
And here’s the highlight.
Gold powder?
Yes, it’s gold powder.
Is it melted from one of Yumdda’s watches?
On the top, how much should I put?
Put as much as you want.
Ah can I?
Just use them all.
Is it expensive?
Is it really?
I like something clean and fresh. So I prefer ‘Won Million’.
It’s not sweet.
Won Toddy earlier was a bit sweet Because we used this syrup.
So as we said, I could smell a hint of Won Soju at the end,
But it didn’t feel like alcohol.
Honestly,
I want to taste alcohol in my drink.
And then because it has sparkling water inside,
It feels very cool and fresh.
And I like the gold powder
It makes me feel rich.
This is a peach tea syrup.
Umm peach!
Yes it’s a syrup that tastes like peach flavored iced tea.
We are going to put 30ml of it. You can use the smaller part of jigger And fill it up.
Okay.
For an insert shot
You shouldn’t spill it
It was careless of me.
You did a good job.
Falernum~
This is a syrup that can give a unique flavor to a cocktail.
We are going to put 5ml of it.
You see there are markings.
Pour it up to half the line.
Ah like this?
Yes then put it in the glass.
And then add 2 shots of espresso.
2 shots.
We are going to add plain Perrier.
You need to focus here.
Yes.
When you pour sparkling water in the glass,
You see the froth coming up like a Guiness Like stout beer.
Please fill the bigger part of jigger to the top
With Won Soju.
You can see the froth coming up.
You need to drink it up Before this froth goes away.
TOAST TO LIFE!
Bottoms up.
TOAST TO LIFE!
Whoa!
Please try these at home.
And let others know too.
Okay I will be an ambassador.
Thank you.
Yes everyone, we finished shooting at a brewery in Yangju.
And tried making some cocktails using Won Soju.
Thank you so much for your interest even before the launch.
I will do my best. Fighting!
It’s so clean.