- Are you missing out on leads
because you don't know what to post on LinkedIn?
Are you convincing yourself, you are too busy
with your client work to do well on LinkedIn?
Today, I will share over 20 ideas,
which you can apply straight away to help you get noticed
and win your clients from your LinkedIn marketing.
Hi, this is Nicole from Wunderstars.
I'm a marketing coach for digital agency owners.
On my channel, I share marketing and social media hacks
for time-short agency founders.
Subscribe now to never miss a new episode.
Now let's go.
Inspired by the fabulous Amy Schmittauer
I'm going to give you a range of content buckets
to choose from.
(upbeat music)
Number one. Be inspired by your audience.
What questions do you typically get asked? Answer them!
Join communities on social where your audience hangs out
and note down all the questions you see being asked.
Next, objections.
What are the objections you get from people
who haven't bought?
Could you turn them into content ideas
and show them how you can still help?
For example, my website is running just fine.
I don't need a maintenance plan.
I usually find my clients at local networking events.
I don't have a clue about taking my business online.
So why would I?
SEO sounds way too complicated. It's not for me.
Tell me in the comments, have you had objections in the past
that you could turn into helpful content ideas?
(upbeat music)
Now time for the second content bucket.
My favorite in this category is behind the scenes content,
which shows off how you get your work done.
For example, pictures of your workspace or team meetings,
or a quick video which shares a design idea
or a picture of a whiteboard,
if it's not sensitive information.
Client success stories.
What challenges have they faced?
How did you help them overcome these?
Anything that shows off your agency's growth
and area of expertise.
Share blogs on LinkedIn, agency news
such as you entering award, you don't even have to win it,
an office move, all new team members.
Connect with your clients on LinkedIn
and share their content with your network.
Your work might've really helped them to achieve
a success we're talking about,
especially if it's a new website which means
they can now be found by their dream clients.
(upbeat music)
Content bucket number three about your sector.
Industry trends; share your views, opinions
and personal experiences of them.
We all know digital marketing is such a fast-moving sector,
there's always something to talk about.
Talk about new approaches
and how your clients can implement them.
Before I share four top engagement driving ideas with you,
here's another goodie day for you.
If you're stuck for content ideas,
download my 30 days of social media content ideas
for digital agency owners freebie
which is linked in the comments.
Here's a little bonus for you,
four top engagement driving ideas.
Ask the question, which lies at the heart of what
your sector is facing.
Highlight surprising industry stats,
ask your audience what their take is on them.
Run polls. For example, if you are a web designer,
ask people to rate different logo versions
or different color palettes for a new website project.
Post a picture of your favorite productivity app
and ask which ones your audience has used.
(upbeat music)
Content bucket number four. About you as the agency founder.
Highlight your stories and check out these relevant video.
Why did you set up your business?
Reflect on your journey and learning today.
Share tips and expert content
related to your area of expertise.
Behind the scenes content about you as the agency owner.
For example, did you prepare for a virtual event,
for a speaking gig, what do you do during your lunch breaks?
Share content from other LinkedIn creators
and say why it's inspired you.
Explore things you have learned about running your agency
or being resilient during challenging times.
And celebrate the success of your team members.
Now as promised, here are four quick wins which will make
all the content ideas even more successful on LinkedIn.
Know your niche and who you are helping.
Avoid a vanilla style, you need to stand out.
Tap into the latest LinkedIn features.
Be present on the platform.
I hope you liked this video.
Make my day by sharing it and commenting.
See you on the next video and be sure to get your 30 days
of social media ideas for digital agency founders,
which is linked in the comments.
Auf Wiedersehn.
(upbeat music)