>>
>> Host:
>> Host: OKAY. SO THIS HOUR, WE'VE BEEN
TALKING ABOUT CLEANING
AROUND THE HOME.
AND THAT'S WHAT YOU SEE
THERE.
THERE.
THERE. THERE'S A LOT OF
CLEANING GOING ON.
BUT WHAT IS IT CLEANING?
IT'S CLEANING THE AIR.
THAT'S WHAT WE'RE
CLEANING WITH THE
SWIFFER CONTINUOUS AIR
CLEANER.
CLEANER.
CLEANER. WHAT YOU'RE LOOKING AT
RIGHT HERE.
RIGHT HERE. WHEN IT CLEANS THE AIR.
THAT MEANS YOU DON'T
HAVE TO DO AS MUCH
CLEANING IN THE HOME.
NOT AS MUCH DUSTING OR
VACUUMING BECAUSE THE
AIR IS CLEANER AND YOU
DON'T HAVE ALL OF THAT
DEBRIS FLOATING AROUND.
SWIFFER IS A NAME WE
KNOW AND WE'VE LIVED
WITH FOR YEARS.
AND NOW YOU HAVE A
CHANCE TO GET THE
CONTINUOUS CLEAN AIR
CLEANER AS AER IN PICK.
YOU HAVE A GREAT PRICE
BREAK.
BREAK.
BREAK. WE
BREAK. WE TOOK 30-DOLLAR OFF.
AND WE'LL GIVE YOU A
FULL TOUR TOP AND
BOTTOM.
BOTTOM.
BOTTOM. WHEN I SAY WE, ME AND
KERRY McNALLY.
KERRY McNALLY. >> Guest: A MULTIBILLION-
DOLLAR AMERICAN SMASH
HIT.
HIT.
HIT. AND
HIT. AND IT'S ALL ABOUT DUST,
DIRT, AND ALLERGENS.
THEY CREATED THE BEST
DUSTING SYSTEM ON THE
PLANET.
PLANET.
PLANET. AND DECIDED TO TAKE IT
TO THE NEXT LEVEL AND
DECIDED TO DO IT WITH
THE AIR.
THE AIR.
THE AIR. YOU CLEAN LESS OFTEN AND
YOUR AIR IS CLEANER, AND
IT'S DOING IT
CONTINUOUSLY.
CONTINUOUSLY. I WANT TO SHOW YOU THE
MAGIC.
MAGIC.
MAGIC. IT
MAGIC. IT IS A GORGEOUS DESIGN.
MOST AIR FILTERS ARE
BOXES.
BOXES.
BOXES. THEY LOOK LIKE
APPLIANCES.
APPLIANCES. WE TAKE THEM AND PUT
THEM IN A SMOKE RING,
LOOK HOW FAST THE SMOKE.
THIS IS MORE
SOPHISTICATED.
SOPHISTICATED. IT WAS DEVELOPED BY THE
RESEARCH AND DEVELOPMENT
TEAM AT PROCTER &
GAMBLE.
GAMBLE.
GAMBLE. I'M GOING TO TAKE THE
COVER OFF AND SHOW YOU
THE MAGIC.
THE MAGIC. IT'S SIMPLE AND
BRILLIANT AT THE SAME
TIME.
TIME.
TIME. THIS IS THE FILTER.
THIS HAS THE SAME
ELECTRO STATIC
ELECTRO STATIC PROPERTIES AS THE MOP.
THEY TOOK THE SIMEONIUS
BEHIND THE MOP AND PUT
IT IN AN AIR FILTER.
WHAT WE HAVE IS A FAN.
IT'S NOT BY BIGGEST FAN.
MY BIGGEST FANS ARE
MEMBERS FROM MY FAMILY.
YOU CAN SEE THE FAN
SLOWING DOWN.
SLOWING DOWN. I'M GOING TO PLUG THIS
BACK IN AND THE FAN WILL
START UP AGAIN.
AND IT'S WHISPER QUIET.
IT'S PERFECT FOR A
NURSERY.
NURSERY.
NURSERY. AND IT PULLS IN THE
DIRTY AIR FROM THE
BOTTOM AND IS CLEAN AIR
COMES OUT OF THE TOP.
AND IT'S ALMOST LIKE A
CONVECTION OVEN.
CONVECTION OVEN. IT'S GRABBING THE DIRTY
AIR.
AIR.
AIR. THE
AIR. THE DIRTY AIR AND THE
DIRT, THE DUST, AND THE
ALLERGENS, IT FALLS LIKE
RAIN.
RAIN.
RAIN. THE
RAIN. THE SWIFFER PULLS IT IN
FROM THE BOTTOM.
AND THESE ARE THE SAME
ELECTRO STATIC
ELECTRO STATIC PROPERTIES AS THE MOP.
IT'S LIKE A FITTED SHEET
OR A SOCK.
>> Host: YOU'RE GETTING
FOUR FILTERS.
FOUR FILTERS. >> Guest: HOLD ON A
SECND.
SECND.
SECND. AND NOW IT'S LIVE.
I WAS JUST DOING THIS IN
THE GREEN ROOM.
CHECK IT OUT.
IT'S FILLING UP.
AND THAT'S WHERE ALL THE
DIRTY AIR IS GOING.
>> Host: SO IT'S GOING
TO BE ELASTICIZED ALL
THE WAY AROUND.
YOU CAN PUT IT ON LIKE A
PILLOW.
PILLOW.
PILLOW. >> Guest: ISN'T THAT
WILD.
WILD.
WILD. ALL
WILD. ALL THE DIRTY AIR IS
COMING IN AND IT'S
TRAPPED INSIDE THE
ACTUAL FILTER.
ACTUAL FILTER. AND THEN WE PUT THE
SLEEK AND ELEGANT COVER
ON IT AND THAT'S IT.
YOU'RE ALL SET.
>> Guest: AND YOU'RE
READY TO GO.
AND YOU KNOW WHAT IS SO
SATISFYING.
SATISFYING. MAYBE AFTER A MONTH OR
TWO MONTHS WHEN YOU TAKE
THE COVER OFF AND YOU
SEE ALL OF THE GUNK THAT
GOT TRAPPED.
GOT TRAPPED. AND THEREFORE IT'S NOT
IN MY ROOM.
THIS IS A SUMMER PICK.
IT BECAME A CUSTOMER
PICK WHEN IT WAS CLOSER
TO $90.
TO $90.
TO $90. IF YOU'VE BEEN WANTING A
PURIFIER FOR YOUR HOME.
YOU SEE THINGS FLOATING
IN THE AIR.
AND YOU WERE CONFUSED
ABOUT WHICH WAY TOO.
SWIFFER IS A NAME WE
KNOW.
KNOW.
KNOW. AND
KNOW. AND WHEN I THINK ABOUT
HOW DO I GET THE DUST
UP.
UP.
UP. MANY
UP. MANY OF US REACH FOR THE
SWITCHER.
SWITCHER.
SWITCHER. >> Guest: WE HAVE A
SPLIT SCREEN OF A ROOM
WITH A TABLE AND A BOWL
ON IT.
ON IT.
ON IT. AND AFTER, WATCH THIS.
SWIFFER ON THE LEFT
WITHOUT THE SWIFFER ON
THE RIGHT.
THE RIGHT. AND YOU SEE THE DAYS.
27, 28.
27, 28.
27, 28. LOOKS LIKE IT'S SNOWING.
AND WHEN WE TAKE THE
BOWL AWAY.
BOWL AWAY. THAT'S DUST, DIRT, AND
ALLERGENS AFTER 30 DAYS,
JUST 30 DAYS.
IF YOU DON'T HAVE THE
SWIFFER.
SWIFFER.
SWIFFER. YOU'RE BREATHING IT IN.
AND I'M KIND OF A LITTLE
FASTIDIOUS.
FASTIDIOUS. A LITTLE OCD.
I GET WEIRD.
>> Host: YOU CAN'T COME
TO MY HOUSE.
>> Guest: I GET A LITTLE
WEIRD AND I DUST
EVERYTHING.
EVERYTHING. I JUST START SNEEZING
AND WHEEZING AND
COUGHING BECAUSE YOU SEE
IT WHEN YOU OPEN UP THE
CURTAINS AND YOU JUST
SEE IT.
SEE IT.
SEE IT. THE SUN CATCHES IT.
THERE'S SO MUCH DUST AND
DIRT AND ALLERGENS.
THIS IS GOING TO CAPTURE
IT.
IT.
IT. THE
IT. THE FAN PULLS IT IN FROM
THE BOTTOM AND THEN IT
ALL GETS CAUGHT INSIDE
THIS.
THIS.
THIS. IT'S SUCH A GENIUS,
ELEGANT, BEAUTIFUL WAY
TO MAKE SURE YOU'RE
CAPTURING THE DUST,
DIRT, AND ALLERGENS
INSTEAD OF BREATHING
THEM.
THEM.
THEM. >>
THEM. >> Host: YOU SEE LESS
DUST FLOATING IN THE
AIR.
AIR.
AIR. I
AIR. I LOVE THAT IT'S SIMPLE
AND UNDERSTANDABLE.
AND UNDERSTANDABLE. SOME THINGS IN LIFE HAVE
BECOME TECHNOLOGICALLY
BECOME TECHNOLOGICALLY CONFUSING.
CONFUSING. YOU CAN SEE HOW EASY IT
IS TO PUT THE FILTER ON.
YOU PLUG IT IN AND YOU
DON'T HAVE TO CHARGE
ANYTHING.
ANYTHING.
ANYTHING. THERE'S NO DASHBOARD FOR
YOU TO FIGURE OUT WHICH
BUTTON TO PRESS.
IT'S WHISPER QUIET.
AND I DIDN'T REALIZE
BOTH OF THESE WERE ON.
AND I COULD FEEL THE AIR
COMING OUT OF THE TOP.
IT'S ON.
IT'S ON.
IT'S ON. IT'S SILENT.
IT'S SILENT. YOU DON'T HEAR A THING.
IF YOU JUST WANT TO TRY
IT BECAUSE YOU'VE BEEN
WANTING AN AIR CLEANER.
YOU WANTED IT TO BE EASY
TO USE.
TO USE.
TO USE. YOU CAN PUT IT IN A
CORNER AND IT BLENDS IN
WITH THE DECOR.
AND YOU DIDN'T WANT TO
SPEND A LOT OF MONEY.
THREE FLEX.
THREE FLEX. GET IT HOME FOR $20 AND
TRY IT OUT.
>> Guest: IT WAS WILDLY
POPULAR AT 90 BUCKS.
AND THIS IS FROM THE
RESEARCH AND DEVELOPMENT
TEAM AT PROCTER &
GAMBLE.
GAMBLE.
GAMBLE. THIS IS 10 YEARS IN THE
WORKS.
WORKS.
WORKS. IF
WORKS. IF YOU LOVE SWIFFER AND
APPRECIATE THAT THEY'VE
BECOME AN ICONIC
COMPANY.
COMPANY.
COMPANY. THEY'VE TAKEN THE SAME
PROPERTIES AS THE MOP.
AND IT LOOKS LIKE A SOCK
OF A HAT.
OF A HAT.
OF A HAT. AND IT PULLS IN THE
DIRTY AIR FROM THE
BOTTOM.
BOTTOM.
BOTTOM. AND IT'S A CONTINUOUS
CLEAN.
CLEAN.
CLEAN. THE SECOND YOU PLUG IT
IN IT STARTS TO CLEAN
THE AIR IN THE ROOM.
>> Host: BECAUSE YOU
HAVE THE CONTINUOUS AIR
FLOW, IT KEEPS THE ROOM
FRESHER.
FRESHER.
FRESHER. YOU DON'T HAVE THE STALE
AIR IN THE ROOMS.
IF YOU HAVE A BASEMENT
OR AN ATTIC OR JUST THAT
ROOM IN THE PART OF YOUR
HOUSE WHERE IT'S JUST
THE CIRCULATION FOR
WHATEVER REASON IS NOT
GOOD.
GOOD.
GOOD. AND
GOOD. AND WE KIND OF ALL KNOW
PLACES LIKE THAT.
YOU WALK IN AND SAY IT
SMELLS FUNNY IN HERE.
AND THIS IS CONSTANT AND
SILENT.
SILENT.
SILENT. >> Guest: IF YOU HAVE
CATS, YOU DON'T WANT
SOMEONE WALKING IN THE
FRONT DOOR AND SAYING
YOU HAVE CATS.
THIS IS JUST CONTINUOUS.
AND I ALSO LIKE THE
IDEA.
IDEA.
IDEA. I'VE GOTTEN A COUPLE OF
E-MAILS FROM PEOPLE WHO
BRING THIS TO WORK AND
THEY PUT THIS IN THE
OFFICE.
OFFICE.
OFFICE. PERHAPS THE AC VENTS
HAVEN'T BEEN CLEANED FOR
YEARS.
YEARS.
YEARS. EVERY TIME YOU FILE UP
THE AC OR THE HEATER,
HERE COMES ALL THE DUST
AND DIRT AND ALLERGENS.
AND IF THERE'S A LOT OF
DUST AROUND I GET A
LITTLE WEIRD AND I
ALMOST START PSYCHO
SEWMATICALLY SNEEZING.
SEWMATICALLY SNEEZING. I WANT TO SHOW YOU HOW
SIMPLE THIS IS.
>> Host: WE ALL HAVE OUR
THING.
THING.
THING. THIS IS
THIS IS
THIS IS >> Guest: IT'S ALMOST
LIKE ORRVILLE AND WILBUR
DESIGNED THIS.
DESIGNED THIS. YOU'LL SEE THERE'S JUST
A FAN.
A FAN.
A FAN. BUT IT'S PULLING -- CAN
YOU SEE IT?
YOU TURN IT ON BY
PLUGGING IT IN.
THERE'S LITERALLY NO ON,
OFF SWITCH.
OFF SWITCH. THE FAN IS GOING AGAIN.
AND THEN I JUST TAKE THE
FILTER AND JUST PUT IT
OVER THE FAN.
>> Guest: AND YOU HAVE
TO PUT THE FILTER ON
WHILE THE FAN IS ON.
>> Guest: YOU DON'T HAVE
TO.
TO.
TO. I'M
TO. I'M JUST ILLUSTRATING.
IT'S CATCHING ALL THE
DUST, THE DIRT, THE
ALLERGENS IN THE STUDIO.
AND THERE'S A LOT.
>> Host: THERE'S
CONSTRUCTION IN THE NEXT
STUDIO.
STUDIO.
STUDIO. AND IF ANYTHING IS BUILT
OR TORN DOWN, THERE'S
DUST EVERYWHERE.
DUST EVERYWHERE. >> Guest: THIS IS A
GREAT IDEA AS A GIFT OR
A GIFT TO YOURSELF.
IF YOU'RE PLANNING NEW
CONSTRUCTION.
CONSTRUCTION. A DEAR FRIEND OF MINE IS
GOING TO HAVE HER
CONDITION COMPLETELY
CONDITION COMPLETELY REDONE.
REDONE.
REDONE. AND I SAID I'M GOING TO
SEND YOU ONE OF THESE
AIR CLEANERS.
AIR CLEANERS. IF THEY ARE SAWING WOOD.
YOU'VE GOT EVERYTHING
GOING ON.
GOING ON.
GOING ON. AND THAT'S OUTSKIRTS
SIMPLE AND EASY IT IS TO
CHANGE THE FILTER.
AND THERE'S A ZIPPER IN
THE BACK.
THE BACK.
THE BACK. A DESIGN AWARD WINNER AT
ONE OF THE BIGGEST
HOUSEWARE CONVENTIONS IN
CHICAGO TWO YEARS AGO.
AND IT WAS WILDLY
POPULAR AT THE FULL
PRICE.
PRICE.
PRICE. CONGRATULATIONS IF
CONGRATULATIONS IF YOU'RE TAKING ADVANTAGE
OF THE CLEARANCE PRICE.
AND I WANT TO SHOW YOU
THE SPLIT SCREEN.
WE TOOK A ROOM AND PUT A
PIECE OF GLASS IN THE
MIDDLE.
MIDDLE.
MIDDLE. AND SEE THE DAYS
COUNTING.
COUNTING.
COUNTING. LOOK AT ALL THE DUST ON
THE RIGHT WHERE THERE
WAS NO SPIFFER.
AND WHEN WE TAKE THE
BOWL AWAY.
BOWL AWAY. >> Guest: IMAGINE IF
IT'S TWO OR THREE
MONTHS.
MONTHS.
MONTHS. IF YOU DON'T LOVE IT.
I WANT YOU TO SEND IT
BACK.
BACK.
BACK. BUT
BACK. BUT I KNOW YOU'LL LOVE
IT.
IT.
IT. AND
IT. AND THIS IS A GREAT GIFT
FOR A NEWBORN BABY IN
THE HOUSE.
THE HOUSE. IT'S PEACE OF MIND FOR
THE MOM.
THE MOM.
THE MOM. >> Host: FOR SURE.
>> Guest: AND IT'S
WHISPER QUIET SO YOU CAN
KEEP IT IN THE NURSERY.
>> Host: THERE'S NO
BEEPS OR BUTTONS, JUST
PLUG IT.
PLUG IT.
PLUG IT. AND YOU'LL GET THE FOUR
FILTERS.
FILTERS.
FILTERS. AND IT BECAME A CUSTOMER
PICK.
PICK.
PICK. IF
PICK. IF YOU WANT TO READ THE
REVIEWS, DO THAT.
I'M A REVIEW READER.
I LIKE TO READ WHAT
OTHER PEOPLE SAY GOOD
BAD OR UGLY.
IF YOU'VE BEEN WANTING
AN AIR CLEANER AND
DIDN'T KNOW WHERE TO GO.
AND YOU SAY I KNOW THE
NAME SWITCHER.
NAME SWITCHER. GO AHEAD AND PICK IT UP.
YOU'RE GETTING IT HOME
FOR $20.
FOR $20.
FOR $20. USING ANY MAJOR CREDIT
CARD.
CARD.
CARD. AND
CARD. AND IF IT'S JUST SO THAT
YOU DON'T HAVE TO DUST
AS OFTEN.
AS OFTEN.
AS OFTEN. THAT'S AS GOOD A REASON
AS ANY.
AS ANY.
AS ANY. >> Guest: I'VE GOT A
REVIEW FOR YOU.
FIVE STARS.
FIVE STARS. >> Host: THANKS