- Hey guys, do you ever feel like you are creating
a tonne of free content, whether that's blogs,
or podcasts, or videos, or just via social media
and you're wonderin' how it all leads to sales?
- Or marketers have told you to give away value,
value, value for free and you kinda have got a bit confused
about how this is actually going to generate you business
and grow your business?
- If so then this video is for you.
We're gonna talk about how to generate more leads and sales
from your free content, in four,
one, two, three, four, simple ways.
Are you ready Pete?
- I'm ready, let's do this.
(explosion bangs)
- Let's jump in.
The first way to generate more leads and sales
from your content, is to use your free content
to grow your email list.
- We're big fans of email marketing
and we've talked about it a lot on this channel in the past,
because it's a great way to not only
keep up that relationship
and keep giving more value to people,
but it's also the best way to start sales conversations.
- So in your free content, either let people know
how they can sign up for email updates,
or offer something of extra value in exchange
for their email address.
- For example, a few weeks ago we did a video
all about sales proposals and what to put in them
and we even offered a free download
of a sales proposal template to go along side the video.
- That video went out on Tuesday and by Friday,
five of the people, who had downloaded that template,
had converted and signed up to Atomic
for a total of 2,850 pounds from one free bit of content.
- The beauty of doin' this is that that content
is pretty much evergreen and can continue to bring in
leads and sales forever more.
- Also we can send sales emails to our list,
where if we were to be just salesy in our free content,
like if we were to upload a video to this YouTube channel
that just sold Atomic hard, chances are that video
wouldn't do very well, unless you want that video.
If you do then let us know, in the comments.
If that would be interesting to you.
- Or let us know in the comments, if you would like a video
talkin' through some of our strategies
of how we turn email subscribers into sales
without spamming the living daylights out of our email list.
If you wanna know that, put a comment in the comments.
- That sounds like a much better video I hear.
- It does.
- But until then, here's somethin' that you can do
with your list.
Simply follow-up with clickers.
If we're sendin' out a tonne of free content via email,
or via messenger bot, or somethin' like that,
then we can start to find out, who in our audience,
has what specific problems, or what specific interests
and then we can follow-up with those people.
- For example, if you're in the nutrition industry
and you send an email out, inviting people to go look
at a blog you wrote about how to eat healthy
when you are super busy at work.
And you know that you have a course all about that,
ready to go, you can follow-up with those people
that have clicked, because you know they're interested.
So send everybody that clicks, a follow-up email,
invite them to the course, give them a discount code
with a deadline, or invite them to a webinar
which upsells that course.
You know these people are interested.
They read your blog on it.
- If you're sellin' higher value stuff,
a cool thing that you can do, is use tools like
bonjoro, or vidyard,
to send highly-personalized videos to people,
to invite them to book on one-on-one calls with you,
based on what you know that they're interested in.
- For example a video that said, hey I know you've read
that video all about eatin' healthy at work
when you're super busy,
wondered if you'd like to hop on a call,
maybe I can give you some more tips.
- On how to read videos.
That's what you said.
- What?
(Andrew chuckles)
Hey I know you've read that video.
(Andrew chuckles)
- Read that video.
And then you read that video.
This is a really cool idea and we've done this
and it works really well,
but, what if you don't have an email list yet,
to actually sell to?
Or what if you want to sell in the content itself?
Well we have a whole video over there
about sellin' in social media posts,
so go check that out.
But what about more meaty bits of content like blogs,
or podcasts, or videos?
- Well a super easy thing you can do,
is to actually talk about your services and products,
in your content.
- Here's a test for you.
If someone was just to consume your free content,
would they actually know what you do
and how they can buy from you?
- For a lot of businesses, the answer is simply no.
So make sure in your actual content,
you are talkin' about what you do.
You're droppin' in your service, your products,
how they can potentially be of benefit,
link to some of your sales pages, link to case studies,
link to examples, all that kind of thing.
- The purpose of content marketin' is to build up trust
and loyalty with potential customers, but,
those people need to know how to buy from you too.
And with that in mind, we'd love you to check out Atomic.
Oh yeah that was smooth.
That... - Your voice went so high.
I'd love you to check out Atomic.
- I really do want you to check out Atomic.
The link is in the description.
No I really do want you to check it out.
- All right, before we jump into the fourth way to...
We'd love you to subscribe to this channel
using the big button below
and hit that bell to get notified of new videos.
Okay the fourth way is to actually make sure your website
is optimised for generatin' leads.
A lot of the time our free content is on our website.
And that's a great way to drive traffic back to our website.
- But is your site actually optimised for generatin' leads?
If you just have a contact us page
and that's where you're tryin' to send people to,
then the answer is no.
- We have a whole video here,
about how to optimise your website to generate more leads.
So definitely go check that out.
Basically you need to figure out how your website
will start a sales conversation in a really, really,
easy, easy, easy way.
- Do you have an easy way for people
to either book in a meeting, or download a price guide,
or register for a webinar, or get a quote,
or talk to a chat bot, or even just call you?
Like if you want people to call you,
is your site even optimised for that?
Like how prominent is your phone number on your website,
if you want people to call you?
- Here's the deal guys.
We could give away a tonne of free content
for as long as we want, but unless we're actually tryin'
to generate leads and sales,
unless we're being actually pro-active with this,
you could be waitin' a long, long time,
before you start seein' sales from your content.
So use these four things that we've said today
and you will start to see more sales.
- If you have any questions about any of this
then please do let us know in the comments.
- He's been Andrew, I've been Pete, we'll see you next time.
Bye.
(upbeat music)