What’s up? This is Irv Gotti on Genius and I’m about to see which one of these hip-hop & R&B collaborations
moves me, you know what I’m saying, that I’ll cosign.
The R&B rap collabos they got to feel good.
What I used to do with Rule is since it was an R&B collabo I used to tell him to be a
little bit more raunchy with the lyrics from the rap side just to bring the element of
the street to it.
I think if you go traditional R&B, you're going to lose.
You've got to incorporate some type of hip-hop, some type of edge, to wake people up.
Dare I say, Erykah Badu.
It's like Afrocentric and shit.
I feel Cole is the hottest nigga right now, especially lyrically.
He gets busy.
He's basically getting on everyone's record and killing 'em on they own record, and then
once you do that consistently everyone starts to realize because you're hitting all of these
people's fans and you're making them your fans because you're showing you're better
than them with this mic.
So I think it's strategic what he's doing, and just jumping on all these features and
doing everything to let people know these niggas can't fuck with me.
It's not raw like hip hop.
The beat is on some Latino shit and everything like that.
I like the raunchy shit.
How I made music was really based on what could I pull up to a club and it's a representation
of me?
If I can't pull up to the club and think, like that record right there.
[singing]
It's a good record, but I can't pull up to the club in it.
All of the records has been good records.
The only thing I’d say is like our shit had more edge.
I'm still waiting to see one that's hard, you know what I’m sayin’?
These shits is like, they dope, I like all of them, but it's not what I was ... It's softer.
They was going street vibe.
The whole shit was shot street, they shooting dice, the money, the Feds, the police come
in, and everything like that.
But I say the marriage between what I was looking at, and the actual song was a little off.
What's this? I see ass.
I like it already.
If I was directing this video, I'm going over the top.
I may have naked chicks.
I'd be like, "Man, fuck that. Get naked.”
All of the record’s been good, but there hasn’t been one I feel like as true identified
like, with what we have done.
Yeah, it's the same thing. It's a good, it's a really dope record.
Our shit was a little bit more harder and edgier.
Spittin’ that gangsta shit.
I like Lil Baby a lot.
Lil Baby, I think he's going to be the next biggest thing, you know?
And the reason that, because he talks that gangsta shit, and I believe him and then he
knows how to talk to the bitches.
You got to know how to talk to the females.
You have to.
I liked every record, all six.
I liked all of them.
Ann Marie and Yung Bleu's record was dope and I see where they was going with it.
I'm in a Lil Baby vibe right now.
He's dope to me.
Like, he's the street artist that talking about females and putting in situations that
I feel that they could identify with, this generation.
I love Jacquees too, Jacquees is a friend of mine.
I've met him, he's funny.
He's got a lot of great energy, he's very confident and he knows what he's doing for
his audience.
So after watching all these videos, if you put a gun to my head, I would pick Jacquees
featuring Lil Baby.
They're both two artists, one R&B, one hip hop, that definitely I see on the rise.
It has to have a feeling that brings forth, you know what I'm saying?
And it starts, even with the lyrics or the track, and then when you have both, it's fucking
like, if you get that marriage, it's fucking off the charts, yo.
Hip-hop is easy, it's got all these playlists.
You just get on Rap Caviar.
The nigga who runs Rap Caviar, if he likes your record, 100 million streams or whatever
because they've got like 20 million following, and so many hip-hop curated playlists.
It’s not like that with R&B, so you do have a tougher way to go.