- If you're a small YouTube channel,
you gotta do these three things right now.
These simple actions will increase your subscriber count
with just a few minutes of work.
So there are three places where your Subscribe button
will show up on YouTube.
I'll reveal all three to you because this information
is crucial for gaining more subscribers.
The first place is at the top of your YouTube channel page.
This is where most viewers will go to subscribe
to your channel after watching one of your videos.
They go here because they liked your content
and want to learn more
about your channel before subscribing.
You can check your own YouTube analytics,
but over the last year,
nearly 50,000 people chose to subscribe
to our channel from this page.
Now, pay close attention here,
because even if you already have your channel page set up,
it doesn't mean it's good.
You have to have the following elements just right.
First is a high-quality banner
that shares core information right away.
Things like your channel name, schedule,
and a few words that capture what your channel is about
all can be included here.
I recommend going to Canva.com
and setting up a free account.
Search YouTube banner and you'll get a ton
of free professional-looking templates that you can use.
I use Canva myself.
I recommend it to you and it's free, it's free.
Just do it.
Then go to YouTube Studio, click Customization,
then click Branding.
This is where you can add the banner you just created.
Just make sure to review how it looks on mobile and desktop.
You know, just make sure it looks okay.
Next you're going to click Basic info.
Here you can add a high-quality channel description.
YouTube allows up to 1,000 characters,
but honestly, only the first 100 to 150 really matter.
That's because those characters are visible
below your profile photo when somebody visits your page.
You should be using this section
to highlight your channel's mission or themes
so you can help viewers quickly understand
what your channel is about and help them decide
if they want to subscribe or not.
If you need inspiration,
simply pull up three or four top channels in your niche
and see what they're doing.
Don't copy them, but use their channels as inspiration,
because whatever they're doing is clearly working.
Then, I would recommend clicking Layout.
This is where you can customize what video is shown
to subscribers and non-subscribers.
You should probably put your most viewed video
or the video that got you the most subscribers here.
This is super key because when somebody discovers
your channel for the first time,
they should see the best possible content
that gives them a good idea of what you have to offer.
Personally, I think channel trailers are whack.
They're just garbage,
because they're videos that you've made
when you were fresh to YouTube.
You were new, you didn't have the skills,
you didn't really know what you were doing.
They probably suck.
Choose something more recent that showcases
your channel's existing quality.
So a new video, a popular video,
maybe the video getting you the most subscribers.
Then go and add other sections for things
like Popular videos, Shorts, and Playlist,
because this will just make your channel
look more organized.
Now, all of this is gonna help you get more subscribers
to your channel, but remember,
there are two other areas where that Subscribe button
will show up.
The second is on your videos.
This could be right below them right here
or at the end of the video during the end screen.
Now, this is probably where most of your subscribers
will come from,
but let me reveal something super interesting.
Over the last couple months,
I ran a little bit of an experiment.
In some of our videos,
I never asked for a viewer to subscribe.
I just delivered value from start to finish
without ever saying anything about subscribing.
Then, in other videos,
I asked viewers to subscribe somewhere around the middle
of the video.
It was quick and lasted about 10 seconds.
Now, the results were really interesting.
In the videos where I never asked a viewer to subscribe,
I got around one subscriber for every 60 views.
But in the videos where I simply asked viewers to subscribe,
I got around one subscriber for every 30 views.
That is double the amount of subscribers per view.
That is why it's my recommendation
that you ask viewers to subscribe
somewhere in the middle of your video.
Make it quick, five to 15 seconds max.
Make it verbal.
Don't just throw an animation on screen.
And make it unique.
How many times do you hear creators say,
"Hey, don't forget to subscribe?"
It's so common that it's easily ignored.
Be creative and find a unique way
to ask for the subscription.
I'm so sad because if we would've started doing this
in January, we would've gained
an additional 150,000 subscribers this year.
That's how much of an impact this very small change
can make to your channel.
Please, do me a favor and start doing this today,
because it's going to compound
into incredible results for you.
Now, the third place that viewers subscribe is not obvious.
Before we get into that,
I have a quick favor to ask you.
Around 68% of the viewers on this channel
are not subscribed.
My goal is to get that down to 50%.
If you like our content, please, please,
I'm begging you, hit the Subscribe button.
It helps the channel more than you can even imagine.
And the bigger the channel gets,
the bigger the videos get.
Thank you, now back to the video.
The next place where viewers will see the Subscribe button
is Community posts.
Now, now, I'm telling you,
this is the most underrated area to get subscribers.
We get hundreds of extra subscribers
just from this step by pretty much doing nothing.
I know channels who really dedicate some time here,
and they're pulling thousands of extra subscribers
every month with just minimal effort.
Community posts are shown to non-subscribers
and subscribers just like your videos.
When YouTube thinks your Community Tab post
will satisfy a non-subscriber,
they'll show it to them.
They'll also show it to regular viewers of your channel
who haven't subscribed yet.
Treat your Community Tab posts
like a mini social media platform.
Share behind-the-scenes content and updates
on upcoming videos.
Engage with your audience by asking questions,
running polls, or try quizzes.
Keep it fun and relevant to your channel's topic.
If YouTube shows your Community post
to a non-subscriber, they'll see this Subscribe button,
and it's so easy to get more subscribers this way.
Each of these posts just take a few minutes of work
and can bring in a whole wave of new subscribers
to your channel.
Okay, now here's a little pro tip, listen up.
I want you to post to your Community Tab,
but here's what I want you to do to get some, some, some,
some, some, some subscribers, okay?
So here's what I do.
Every month, alongside all of our additional posts,
I make a post dedicated just to asking non-subscribers
to smash the Subscribe button.
And every time we do this,
subscribers immediately start flooding in.
For you, it might only be five, 10, or 20 extra subscribers,
but it adds up and will help you get
to your first 1,000 subscribers and beyond a lot faster.
I love it. (laughing)
I love it 'cause it works, baby.
It works.
Now, if you really wanna dive into the Community Tab
and if you don't have it unlocked,
I can show you how to do it,
no matter how many subscribers you have.
Watch this video next.
And if you haven't tried out our browser extension,
it's free and it can help you grow faster on YouTube.
So just click this link over here.
I really enjoy hanging out with you all in these videos.
I will see you next week.
And until then, keep creating.
See ya.
(light music continues)