You. Hi again.
And I've got to say, thanks still for keeping up with the with the course.
It is an awful lot to digest all in one go.
So you will be taking small sort of sections of bits and probably going through again.
But the most important thing for me is that you are actually taking action with this.
You know, it's it's it's such an important part for you and for the business to really be making your life that much easier as you're moving forwards in your career, whether you're established or whether you beginning.
So I'm hoping that all of this is informative for you, and it certainly is the game changer in modern business.
So what we're just going through today, just checking what you can see the board here is that we're going through what the difference is.
It's a big major shift in business and is a move away from traditional Web sites.
They just were not working.
We we we change as a society.
We are in an information age or in a digital age.
And attention spans are very short and various and very small.
So our client base, our avatars are all going to be different for all parts of your organisations, whether your you know, whatever whatever your niche is, you're all going to be different.
So, you know, it's not a global sweeping statement to say that this applies for everybody.
But this is the majority.
This is the majority.
And this is how to make the make the difference.
So what we're talking about today is we're talking about the funnel.
So we went into quite a lot of detail in the last course.
I think it was finishing on about 20 minutes.
And I don't want to I don't want to lose you in these courses.
So I try and make them short and snappy as I can.
But this is an important one.
So we've discussed the importance, the overriding importance.
The thirty thousand feet looking down view is that we know we need to keep our e mail list of our prospects and then future clients so we can keep in touch with them so we can keep contact.
We can't just be doing one off site was one off projects all the time.
It just makes our life very difficult.
This was my career and our business was very much one offs, one offs, one offs.
It was a big mistake.
And I don't want you to make that.
So we know we need to collect a mouse.
How are we gonna do that?
We discussed what was a landing page.
So this is the difference over the Web sites.
We spoke about Web sites just giving people too many options.
We've all got lost in Web sites, traditional Web sites before.
There is a place for them.
And I'm not saying that you might not need them, but gone are the days of probably spending fifteen twenty thousand euros twenty thousand dollars on Web sites.
This is a much smaller investments, much, much smaller.
And it has very singular courses of actions for for the for the for the avatar, for your particular prospect.
We're going to show you how to drop this landing page right in front of the of the right people.
And we because we are kneeling down.
We're going to show you how to find these people.
And then this is what you drop in front of them to give them very small one or two courses of action.
I recommend click funnels and there is gonna be a link below in the in the description on this particular course where you can click on knots and go straight to the click funnels site.
And I've managed to negotiate a fourteen day free trial for you.
So that video is going to be from Click Funnel, which is going to be very extensive on exactly what they do.
But this in the introduction part of this course is going to show you the way that this is the software where you would have your landing page designed for you.
Now, the beauty of click funnels that I found is that the whole point in business, the fastest track to getting what we need is good design is often on modelling.
So that is taking what is proven, what is great, what is it and and making some some adaptations to that.
Do you understand what I'm trying to say here?
So what they do is that with all of these landing pages that they've got predetermined 10.
Plates you can choose the one for your knish and allow that to be suitable.
So the landing page that you we're gonna teach you how to put that in front of the right avatar.
They will then have the cool to action.
The CTA is a very simple call to action.
We've discussed in the previous thing that we want to make them the offer.
So our landing page as designers could be typically free consultation.
So the landing page would have a headline.
It would have maybe a video and then it would have some copy.
There are other templates which maybe would be more copy, but by the very nature of what we do is that we are going to be very visual.
So we are offering something which is a transformation to that client of what's what we are gonna change.
We're gonna change that kitchen, we're gonna change that office.
We're gonna we're gonna transform their lives into something better.
So once we once we then told them that that is of interest, they will click it because they want to have more information.
So they will leave their email address on the funnel so that there is that email address.
But then after that, they then receive the sales page.
So. So let's say we've put the landing page in front of the right people.
They've clicked on it. Yes.
That yes, whatever we've put in the landing page.
Yes, that's of interest.
They give us the email address to receive our offer.
So this would be what we would call our sales page.
So the next the next page that they open is our sales page.
So we can we can offer them an appointment, a free consultation.
So they they see the landing page.
Yes, it's of interest.
Give us that email address.
We then send them within the system, automatically sends them the letter, the confirmation, the sales page saying your appointment is booked for such and such a date.
We look forward to seeing you or you then starting to make direct call communication with that person.
That's of interest sales page tick.
You've got a free consultation.
You've got a free appointment.
So for us and our avatars in our industry, this click funnel is going to be relatively straightforward because the offer is a free consultation.
However, the importance of our click funnel then continues.
So once you've got your template designed, click funnel is will collect the e mails for you, give you a list, and then it will give you other options that you can do.
Yes, of course. Email sales page, great consultation.
There might be other things that you want to do with your funnel because you can have several funnels.
This could be an overriding one, which we're maybe going to put on our Facebook ads, on our Instagram, on on on the wagon wheel of different options for our avatar to see the landing page, get the email address that we need and we will get an appointment to see that particular person.
Now, your second funnel could be they see the landing page, they receive another video.
So let me give you another example.
We've got the e mail addresses and our email addresses are beginning to build.
Let's say we after a period of not very long.
We could be getting to 200.
We could be getting to 2000.
We could be building depending on how logical your particular organization is, how big your practice if you are an architect.
You might be able to be handling a lot more inquiries as opposed to an independent studio, one to designers.
You might not want to be kneeling down to a smaller area.
Maybe your town or 20 mile or 20 kilometre radius.
So whatever it is, it works for everybody.
So our email list, let's say you were building up to either of those numbers, which everyth particular to our business.
And then we want to continue to communicate.
We go back to our funnel.
We've got an automated system.
So far, e mails, we can maybe have a series.
So we're going to have a series of e mails.
These e mails will be landing pages or sideways pages.
Again, click funnels will show you on there on the tutorial as to how this is going to work with all the fancy pictures and all the rest of it.
So if we are then maybe just wanting an e mail sequence, this is automated on the system.
Once we've designed it for the course of action, we want to take it more, then be automated.
So every time somebody signs up, they end up on the list.
So let's say this is my avatar.
Amy, remember Amy.
Amy is my is my avatar, Amy.
Then I'm thinking about Amy.
I'm thinking she doesn't want a consultation straight away, but she is interested in some of the information that she's received.
So let's say let's say my business was kitchens again.
So what do I want to do?
I want to send her a series of images, e-mails.
But these are templates that not just copy.
It's not just words.
These are maybe videos.
Maybe the second one is a load of colors, a load of different fabrics, a load of different finishes with some copy underneath it.
And the third one maybe is again, then a call to action.
So we can say this goes out after two days.
This is after 10 days.
And then this is 14 days.
And this has a call to action all predetermined.
We are not being aggravating.
Amy is interested in us because she's interested in design.
We've established that through our process.
She's come on board.
She's interested to keep in touch.
She wants to know more.
And therefore, we are delivering value to her.
But we are doing this in an automated fashion.
It's super easy, super straightforward.
Soon as you have gone on and you've set up your system, you've designed your landing page.
You've just chosen a template.
There are hundreds to choose from.
So you've got this this we know is working.
This sort of series of collecting e mails is automated.
This software will do it for you.
And then you can then start to get communicating with your clients and your prospects.
But what you are doing is you are keeping in touch.
That's what it's all about.
We are professionals and we want our information in front of them.
We want the latest news.
We don't have to do this.
We could then have another series.
So say this is all plan.
Number two, we could up plan number three, which is then maybe a newsletter, hopefully having haven't lost off the page NERILIE newsletter.
We could design our newsletter.
It goes out every month.
We go back to that.
And then we say onto our system, we want our newsletter to go to the whole list.
This might be two people that have not become a client.
And these are prospects.
So no number two series could be four prospects.
Number three series could be for all clients and prospect number one could be for intros.
So the wagon wheel has brought people to the landing page.
They then go for a course of action.
And we have designed three series, super simple, super easy to do.
Once you've set it up, you're just freewheeling, OK?