Let’s be honest, with hundreds of print-on-demand product options in Printful’s catalog, it
can feel like you’re swimming in a sea of choices.
So, with the help of our most analytical marketing teammates, I did some digging and rounded
up the best-selling products and categories of last year.
Let’s start with the literal wardrobe basics.
People love a neutral top that they can style with anything!
I bet you, too, have that favorite comfy t-shirt that matches any look.
Oh, by the way, we’ve made it easy for you to see the best-selling products.
Our most popular t-shirts, hoodies and other items are already gathered in the product
catalog’s Bestsellers collection.
For several years, one of the crowd favorites has been Bella + Canvas 3001.
We studied the colors our customers have been selling the most.
Certain shades have become timeless classics, like black, white, black heather, and gray
heather, just to name a few.
But hey, don’t let the classics get in the way of your originality, especially since
there are fun trending colors to choose from.
Pantone revealed that the color of 2024 is “peach fuzz,” and light blue and pale
yellow tones are trending as well.
If soft colors don’t make sense for your brand, you might like the spring/summer runway
trends for 2024.
Red, Kelly green, purple, and royal blue are major clothing brands’ top choices.
We’ve got those colors, too, so feel free to experiment with bold and vibrant t-shirts
for your store.
People who lead an active lifestyle go through roughly 3–5 workout sets a week.
And that might contribute to the fact that the activewear market is expected to reach
$451B in the next four years.
You can sell workout clothes separately, but I’d suggest creating matching pieces and
offering them as a bundle.
You can combine leggings with a sports bra or shorts with a muscle shirt.
And throw in a sublimated towel as a suggested product too!
People appreciate coordinated gym attire.
What about the design, though?
You can’t go wrong with simple, colorful workout clothes in this year’s trending
colors.
Although not everyone is going to want a blue or purple workout set, right?
But that’s okay.
Classic gray is a trendy, understated option that you can use for your workout sets.
If you’re looking for eye-catching pattern ideas, you won’t go wrong with an animal
print or abstract pattern.
In fact, we’ve got a wide variety of patterns in the Design Maker, so make sure you play
around with designs until you make something your customers love.
Hats aren’t just for keeping the sun out of your eyes or shielding you from the cold—they’re
a fashion statement!
Every season has a hat that goes with it, which means any time is a good time to sell
hats.
And it’s not one of those “trust me, bro.”
The numbers prove it—hats are predicted to grow by almost $10B in the next 4 years.
And hats are a great up-selling item, as they go together with casual and athletic clothing.
So you can match hats with sportswear, tees, and hoodies and promote them to your customers
as a bundle to make extra sales.
Our hats come in different models, colors, and styles, so you can find a model that’ll
work for your customers.
However, I can share a small insider secret: our best performers last year were dad hats,
beanies, and trucker hats.
Now, let’s take a small break from trending products and figure out what to put on them.
My best advice for you, if you want to truly stand out among your competitors, is to use
embroidery for your product designs.
Yes, that’s it, that’s the tip!
Here’s why.
Embroidery has a handcrafted feel, unique texture, and high durability.
All these aspects add another layer of value to your product and let you price it higher.
We offer unlimited color embroidery for plenty of our apparel and accessories, which lets
you create designs with almost any color and even gradients.
Look at how stunning they are!
We’re one of the rare print-on-demand companies that offer embroidery techniques, so take
full advantage.
Now, back to the best-selling products.
Let’s cover the home and living items.
Ah, the white mug—a timeless classic.
Mugs are also a fantastic present, which some might say is a terribly uninspired gift idea,
but I disagree!
A personalized mug is quite a sweet gift.
You can pick a white, black, or colorful ceramic mug, or go for the enamel or travel mug if
your customers are outdoorsy.
But that’s not all; with the growing trend toward sustainability, designing reusable
water bottles and tumblers can further boost the appeal of your brand, aligning with the
values of environmentally conscious shoppers.
We’ve also got customizable glassware.
You can offer a discount for people, who buy several glasses, to encourage them to buy
a full set of products, thus, spending more money at your store.
But there’s another way to upsell drinkware—coasters.
Feel free to create designs that complement your drinkware and add this as a suggested
product t your store.
Finally, let’s talk about stationery.
Stationery extends beyond notebooks and pens—our own bestsellers are kiss-cut stickers, postcards,
and greeting cards.
If you’re an artist or designer, creating your stationery line can be a fun and fulfilling
project that allows you to share your artistic vision with a broader audience.
This category is popular because it’s used in so many different places—at home, school,
and work.
Stationery products are easy to design, upsell, and personalize, making them an excellent
fit for a new seller like yourself.
Try making stationery collections based on what’s trendy or by sticking to specific
themes that fit your brand.
A great way of selling these items is showcasing your stationery products on your store’s
checkout page or as suggested products.
If these items are front and center, interested customers are more likely to add them to their
cart.
And there you have it, a crash course in picking the right products for your store.
When in doubt, check out our product catalog’s bestseller list; we regularly update it to
keep it relevant.
Now go forth and conquer the world of business!