- So, you just play on social media all day?
Is social media even a career?
At one point in any high school reunion,
family get-together, or even a random small talk,
you may hear this question being asked by
people who are unfamliar with the profession.
Don't doubt yourself, it's a big yes.
According to job data from LinkedIn,
the demand for social media jobs
has climbed one thousand three hundred
and fifty-seven percent since 2010.
Recently, social media managers have also become one of the
highest paid digital professions out there
and make high five-figure, or even upwards of six figures.
With so much upside, people are flocking to
score those social media jobs.
There are millions of people competing for
these opportunities worldwide.
If you're a social media manager,
or interested in getting started yourself,
you can download my social media manager
must haves checklist in the description below.
It includes the must have tools
and programs you'll need and even some bonus tips
on how to find clients.
Now, if you want to stand out
and get those social media opportunities,
here are different tips and tricks you can use
to build your social media business and career.
Tip number one, equip yourself.
Building a social media business is easy,
if you have the right tools.
Bring your edge against the competition
by using social media management software.
Make yourself an expert in different business APIs,
such as Facebook Business Manager,
Power Editor, Hootsuite, Grum, Post Planner, Tweet Deck,
oh my gosh, I could go on forever.
If you're a social media manager,
you'll love the tools available for
and easy and effective way of planning your weekly
and monthly schedule.
You can also check out my free social media
calendar template in the description below.
This will help in planning and scheduling your content
for the month on all your different platforms
to make sure that you're on track with your strategy,
and if you want other similar tools,
check out my website for my free resources page
to learn more about building your social media empire.
Tip number two, build your own presence.
For business owners and marketers,
the best social media managers are the ones
that have an active social media presence themselves.
Although I completely understand that
us social media managers are busy managing
their clients online presence, people want to judge
your own active social media presence
to get a feel for you too.
Begin your journey by building your own presence
in Facebook, Instagram, Youtube, and Twitter.
Make sure that your profile reflects
a professional bio and profile photo.
Post regularly on these platforms with actual
insights and knowledge.
Engage and collaborate with relevant
influencers in your field.
Connect and be a force on your own.
Tip number three, keep up with the changes.
As social media is an ever changing platform,
you should always do your best to keep up
and have a pulse on the latest developments and stories
that will affect how you do your work.
Start by subscribing to RSS feeds and blogs on
the latest social media news and trends.
At the same time, taking courses and securing certifications
will give you an instant credibility boost.
Many social media professionals take the official
Hootsuite Academy and Hubspot Certificiations.
You can also learn and get a certificate
from Facebook Blueprint, Google AdWords,
Twitter Flight School, and Pinterest Propelled,
among so many others.
Learning and growing is an important aspect of this job.
Getting ahead on this type of career
demands that you are quick on your feet,
and keep up with the latest and greatest.
Tip number four, avoid the pitfalls.
At the onset, there are different mistakes
that newbies make when they start out their careers.
I have definitely made my fair share of them.
Some beginners undervalue their offerings.
This is not a good way to start your business.
Don't fall into the trap of short-changing your services,
this will hurt you eventually.
Get your client agreements into a contract.
Protect yourself by getting everything in writing
or through email.
If you don't feel comfortable requesting
the money for your services up front,
it might be best to use a third party tool,
such as Upwork, that can have the money in escrow.
Be an active communicator and reply to your clients
as reasonably quick as possible.
Set boundaries, of course, for your own personal space,
but don't leave them hanging.
Building a social media career takes energy,
creativity, and business savvy.
The most important thing to remember is
to always be client focused.
The success of your customers will bring
more business and revenue to you.
If you want more tips on how to be the best
social media manager, you can download
my social media manager must haves checklist
in the description below.
It includes the must have tools and programs
you'll need, and even some bonus tips
on how to find clients.
Thanks for watching.
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