- If you're firing up your marketing campaign
and you're getting into the SEO portion of it,
you've probably clicking this video
because you're having trouble deciding
whether you should outsource your link building
or whether you should just bring it in-house
and do it yourself.
I'm gonna go through some pros and cons
on each of those, for this video
and show you compelling reasons why you should
and compelling reasons why you should not
outsource your link building
to another agency or a freelancer.
Once again, my name is Danny, thanks for joining me.
As always, if you are gonna do
your link building yourself,
you're gonna need that knowledge.
You're gonna need that education.
This is gonna be a great resource.
This is a free book, "Link Building Mastery."
The link for that is in the description below.
It's got nine different techniques and tactics
for doing that link building campaigning yourself,
teaching you how to prospect and how to build value
on your content in order to sell that
to other websites and other clients
possibly to get back links back to your site.
So really the biggest question
when anybody's getting started is,
what does it mean to outsource my back link building?
Well, there's several different flavors
of outsourcing your back link building.
And the one that I'm really gonna go into today
is are you going to be better off doing that yourself?
Or are you gonna be better off hiring somebody else
to do that or hiring an agency
or freelancer to do that for you?
So when should you consider the task of outsourcing this
to somebody else, another agency, another freelancer
or when should you consider doing this yourself?
Well, my dad was always really huge on doing pros
and cons lists.
So I've done the same for you.
So in the same fashion and same vein as my...
What, bumped the mic, in the same vein as my old man,
let's go ahead and bust out the little pros and cons journal
and get started.
Pro, you don't have to learn the tricks of the trade.
The learning for this does not happen overnight.
There are tons of different things that you need to know,
lots of different processes, lots of different techniques.
And it takes a lot of time.
The learning curve is steep.
It is not something that can be learned immediately.
So, when you are talking about bringing this
into your own jurisdiction
and doing this yourself,
you're gonna have to have the patience
to learn these techniques.
You're gonna have to watch a ton of these videos
on our channel.
You're gonna have to read some different materials
and use the different tools at your disposal.
But that is not going to come quickly.
So, be prepared for that aspect of it.
Con, without the knowledge and education,
it's harder to know when you're getting fleeced
by a less than reputable agency.
When you do learn how to do this on your own,
it's a lot more beneficial
when you're having these conversations
with a different agency or freelancer,
because, you're gonna actually be able to contribute
to that conversation,
you're gonna be able to add some value to it,
and if they're bringing something up
that sounds shady or sounds too good to be true,
you're gonna be able to identify that a lot better
and put yourself in a better situation
where your site, your business,
is gonna be safe from any kind of reputation damage
in the eyes of Google.
Pro, with the right agency,
you're gonna see high quality links built to your site
in about a month
and probably see results in about six to eight weeks.
This is a huge bonus to outsourcing your link building.
With link builders like ourselves,
we have those networks, we have those relationships,
we have the processes down,
we've already gone through the learning curve.
When we pick up with a new client,
we're not starting from square one,
we're starting from square 10.
We're already 10 steps ahead of where you would need to be.
We have the knowledge, we have the education.
We're going to be able to provide you
those back links quickly.
And the faster we can get those back links
pointing to your site,
the quicker you're gonna see results.
Now you're not gonna receive results overnight.
So don't expect to get fired back links in a week,
and then all of a sudden
see your traffic explode the next week,
that's not gonna happen.
Those Google web crawlers have to actually find their way
over to your links.
They're gonna have to find their way to your site
and then plug those into the algorithm
for you to actually become ranked.
Con, the right agency might cost
more than you originally thought.
Link building is very much a get what you pay for
type of situation.
There's hundreds of freelancers and hundreds of agencies
that I've seen on Upwork and on Fiverr,
where they're gonna promise you all these back links
for super cheap.
And normally when you see that,
they're gonna be using either like macros or codes
or spammy type of link building.
they might go into blogs, and in the comment line,
they might put just a link to your page.
The problem with that,
is that if Google sees that you're doing that
or that somebody on your behalf is doing that,
there's a really dangerous outcome
that's possible where Google starts to flag your site
as a spammy site.
And if your agency is using private blog networks or PVNs,
there's a real risk that you see the traffic increase,
you see the ranking increase of your site,
but then as soon as those PVNs get recognized by Google,
all of that can tank, we've seen that happen before.
So, it's definitely not something to be taken lightly.
If you're thinking about keeping it in-house,
you're able to better control
where your links are coming from
and vet those links yourself.
So that's a huge bonus to doing it yourself
and not going with the out sourcing.
Pro, time is money baby.
If you're spending all of this time
learning the link building process, doing the prospecting,
all of the legwork and all of the groundwork,
there's no short cuts to get high quality links.
I, we just mentioned that on the last con.
If you're going to be taking this on,
it's gonna take a lot of time.
So one of the pros to outsourcing this link building process
is that you completely offload that huge amount of time
that you're gonna take
in actually building those links yourself.
So you're, if you're a business owner,
especially if you're a business owner,
you have so many hats that you're wearing.
And SEO probably is not one of those hats
unless you're running a marketing agency.
So if you can offload that
and find something more valuable to do with your time,
you can easily make up the difference that it costs
to actually hire an outsource, an agency,
to do the link building for yourself.
If they cost $1,000 a month,
I'm sure that in 10 hours of your work week,
you're gonna be able to figure out something
that's gonna make your business
1,000 more dollars that month,
whether it's working on the sales script,
hiring and training your sales team.
The stuff that you actually are good at doing
and the stuff that you're passionate about doing
and being able to bring value to your business
and other ways.
You can let somebody else do the slog,
that is link building.
Con, money is money.
Sometimes it's easier said than done
and paying somebody else to do those back links,
especially if you're a startup
or especially if you're getting running on your site
and the web presence maybe isn't as important as it is
for some other business,
maybe it's not worth putting that kind of money into it.
And if you're looking to do some link building yourself,
maybe you have the time to put an hour
or two hours a day an do it.
And out of your 40, 50, 60 hours that you're working,
if you're lucky, in some cases,
that 10 hours in that week can be put towards link building
and still be valuable for your company.
So with that being said,
how do you determine if you're better off
outsourcing your link building
or whether you're better off doing it yourself?
Well, first let's address some of those cons
that we just went over, okay?
The most powerful arrow in your quiver.
I know I've used that phrase before,
but having the knowledge to actually understand
what link-building is, is gonna be a crucial.
And I think having that knowledge
and having that base is gonna be very beneficial for you,
whether you're building the links yourself
or whether you do decide to actually outsource that process.
If you do outsource it, you wanna make sure
that you're getting those quality links
and you wanna make sure that the company or the agency
or freelancer that you hire has a clear understanding
and that you can set clear boundaries
and expectations on what links you're looking for,
the relevance of those links
and how they might affect positively
or negatively your site.
So the last two cons really had everything to do with,
is the value there to outsource the link building
to somebody else and pay that amount of cash
and set aside that amount of budget
and pull it away from other things
that might be on the burner and ready to go.
And the answer to that is complicated.
And I can't give you the answer to that.
So this is gonna be a decision that you have to make
with your team.
But again, this all ties in.
If you have that knowledge and you have that base,
you're going to be better informed to making that decision.
Every decision comes down to the knowledge
of what it's going to take one way or the other
in order to sway that decision in one way or the other.
Finally, in terms of the outsourcing,
should you or shouldn't you?
The one thing that I've kind of held close to the chest
and I saved for last is,
should you hire somebody into your company
to outsource those links for you?
And I would say 99% of the time
that's probably the worst thing you can do.
The 1% would be if you have an unpaid intern
or a highly trained monkey, or your niece or nephew
are willing to come in and do it on the cheap.
If you don't have one of those situations,
bringing somebody in to do the link building
is probably not gonna be as beneficial
as just going straight to an agency.
If you're bringing somebody in
there's a little more overhead that goes into it.
You have to pay for an email address,
you have to, or a seat in your email system, your server
like if you have a G-suite or something.
You have to pay for the subscription to Ahrefs or Semrush,
you have all of these different costs
and all of these different factors,
a desk and a chair, a computer,
there's all of these that go in
that just keep adding to the cost.
This person is also,
if they don't know what they're doing
in terms of the link building before they get started,
they're also gonna have to go
through the whole learning curve.
They're also gonna have to digest all of this information
and figure out how to build a good prospecting list
and how to actually approach those prospects
and how to build those pieces of content,
build-up the value and really sell the value of that content
to the person that you're trying to get the link from.
The other thing too is,
if you don't have that base of knowledge,
it's going to be harder to guarantee any kind of quality
for the types of links that they're getting in.
They might go down a road of being the easier way
of getting links, and they might go to those PVNs.
They might go to those link brokers,
and they might go in
and start doing the spammy blog comments
and stuff that might damage your site.
It's just for 99% of cases, bringing somebody in
and hiring them in to do the link building,
unless they're actually a trained marketer,
a trained SEO expert
and somebody who knows what they're doing,
is normally going to be a more expensive
and more risky route.
In conclusion, I think the biggest takeaway
that we can take from this,
is just to gain the knowledge.
I know I've kept hammering on that the whole time
but it can't be any more true.
You have to know what you're talking about.
Even if you are gonna outsource
or if you're not gonna outsource,
make sure that you educate yourself,
that's gonna be the only way
to make critical decisions like this.
And believe me, how to do your link building
is going to be a critical decision.
It's going to be as important as your overall SEO strategy.
Some businesses and some owners are,
and some website owners are going to have the time,
they're gonna have the expertise.
Maybe they come in
and they actually have a background in this.
Those are gonna be the portion that I think
should consider doing the link building themselves
especially if they have a little bit of extra time.
I know most business owners
don't really have much extra time,
but if you're one of those
taking on the link building might be a good project.
And it's certainly gonna help you
in a lot of other aspects in the SEO world.
You're gonna have a much better understanding
of your on-page, your off-page
and your technical SEO when it comes to schema,
when it comes to anchor texts
and linking all of your blog and content pages
into your main pages or your converting pages,
those kinds of things actually go along with link building.
So that's a big part of the educational process.
So if you are considering to outsource your link building,
remember, you can always speak with us about it.
We're not gonna pressure you
into doing it one way or the other.
You can actually have a conversation with me
about whether it would be better to outsource it or not.
I might be a little bit biased,
so just take it with a grain of salt,
but we have plenty of tools, plenty of information available
for you to make that right decision.
Once again, we have the book,
it's free to download a digital copy.
The link for this is in the description below.
There's also a link to go to the site
and schedule that meeting.
If you do schedule that one-on-one meeting,
it's most likely going to be with me.
So you can ask me any question you want
about what it would take to outsource it,
or whether it would be a better choice
to keep that in-house and maybe do it yourself.
As always, thanks a lot, I really appreciate your time
and we'll see you next time on the channel.