- Hi, I'm Joe from Koozai and I'm gonna be talking to you
today about how to reduce your bounce rate.
Bounce rate
is a metric
based on the amount of visitors to a site
that leave after only viewing one page.
Bounce rate isn't a perfect metric for judging the quality
of your content,
but if you do see changes year on year
or a gradual downward trend over a course of days,
weeks or months
it might indicate an issue with your content.
There's no such thing as an industry standard
for bounce rate or a good bounce rate.
Bounce rates will vary
based on
the industry that your site's in,
the structure of your site
and the type of content on the page itself.
Regardless, if you are looking to improve your bounce rate
here are some tips.
Number one, page speed.
How many times have you been looking at a website
on your phone, maybe on public transport
and you've navigated away from the page
because it's taking too long to load?
Page speed can be a real limiting factor for lots of sites.
If you want to assess your page speed,
use Goggle's page speed insights tool
or GT metrics.
There are lots of other page speed tools out there
but these two tend to offer the most detail.
Both of these tool will offer you clues as to how
you can improve your page speed.
If you can't implement any of the actions that GT metrics
or page speed insights suggest,
then there are other work-arounds.
For example, accelerated mobile pages or AMP pages.
These are separate versions of the pages on your site
that hosted on Google servers so they load really quickly.
Another work-around might be hosting some of your images
on a CDN or a content delivery network.
Hosting large files like images
on a content delivery network
can mean that the pages, overall, load a lot quicker.
Number two, limit ads not overlays.
Intrusive ads and overlays can be really
off putting for users.
Let's say you land on a page and straight away
an interstitial pops up.
There's nothing more annoying
when you're reading a blog post or an article,
or looking at a sales page
and the content is concealed
by ads, interstitials or pop-ups.
Many people use pop-ups like subscribe now buttons
to increase newsletter sign ups.
This is fine
but if you find that your bounce rate has declined
since you implemented something like this,
you might wanna look at the layout
of those pop-ups
or when they trigger or the size.
Number three, use internal site search.
Let's say a user lands
on a page on your website
and it's not exactly the content that they were looking for.
Having a clear internal site search function
can mean that users stay on your site
and quickly find what they want,
rather than navigating a way back to Google
or even worse, back to a different website.
Number four, use clear call to actions.
Sometimes when a user visits a page
they're very clear about the action they want to perform.
Whether that's making a purchase,
filling in a contact form or subscribing to a newsletter,
if this is the case make the call to actions
really clear for your users.
This might mean
having
large
colorful eye-catching buttons
that are above the fold.
Number five, format your content in a user-friendly way.
If a user navigates to a page and is faced
with a large block of plain text,
that can be really off putting.
If you have a popular article or blog-post on your site
that gets lots of traffic and it's formatted in this way,
then why not consider breaking this up using paragraphs,
short sentences
and italic and bold text?
This makes the content much more engaging
and means it's more likely for the user
to carry on and engage with the entire page
rather than bouncing away.