- [Instructor] Hey everyone, it's Neil Patel
and today's the last lesson in YouTube Unlocked
where I teach you how to go from zero
to 100,000 subscribers.
I know you're probably looking forward to this lesson,
which is on promoting your videos.
We got a lot of requests for this one.
We want to save the best for last.
If you miss any of the previous lessons,
you can find them at neilpatel.com/training
and clicking on YouTube Unlocked.
So let's go over how you can make
your video search friendly.
First off, there's a lot of keywords
that people type in on YouTube
and you want to create videos
that people are searching for
and re engineer those videos so that way
you can get more traffic over time.
So how do you make your video search friendly?
Well, you can make use of Google's search engines
to find keywords that people are typing in
such as using Google Suggests or YouTube Suggest
or you can also use Ubersuggest
which is a free tool
that helps you find related keywords or content ideas.
Take those keywords and put them within your title
within your description, within your tags.
Mention those keywords within your video.
Like if I'm creating a video on YouTube marketing
by me saying YouTube marketing,
it tells you to to rank this keyword higher
for YouTube marketing.
Then I want you to make
your thumbnails easily recognizable by your brand.
Maybe have your image or your company logo,
have texts as large easy to read,
have the right colors, brand identity.
And from a technical side,
I want you to make sure
you have keywords in your file name
before uploading the video and you want to enter keywords
within the video title as well.
I also mentioned putting keywords
within the tags and descriptions.
You can use as many relevant tags as possible.
There's a character limit of 500
and you can also use the Ubersuggest Chrome extension.
This will tell you all the tags and how popular they are
and also help you optimize your description as well.
Then there's categorizing it.
You want to pick a category that's not just popular
but the one that's relevant to your video.
If you're picking a category just for popularity
but it's not relevant to your video,
you're not going to do extremely well.
So make sure you pick the right category
because it's going to ruin your channel
if you just pick one that are popular for no reason.
Then of course, there's the SRT file.
This is those video transcriptions
where someone doesn't have their audio turned on,
they can read all the details
and you can get this by just going to Rev
or any one of those websites
and uploading that SRT file,
because it tells YouTube what your video's about.
Even though their own AI can figure it out,
it's still good to get it manually done,
so that way you can get the most amount of traffic.
Then their search friendly cards
and these cards can drag viewers
to another channel or other videos.
You can use donate cards or fan funding
or link to other websites or polls or video playlist.
I use it to drive people to other videos
and this helps keep people on YouTube
which then increases my rankings
because that's one of their algorithm factors is
does your video cause other people
to stick around on YouTube longer?
So here's the example for me.
Sometimes I'll tell people to subscribe to my channel
or other ways to just engage with them
by asking them questions or comments
you can do a lot of fun stuff with cards.
You can have fun with it.
Another thing I like doing is you can have explainer video.
I use one of this on my channel
where it explains my mission, who I am, what I'm about
because it helps build trust
and also get more subscribers too.
Some tips and tricks for you.
Record videos that are 15 minutes or shorter.
Try to have videos that are longer than five minutes,
because if it's too short, they won't rank as well.
You want to upload consistently and scheduled videos
that get people excited and even YouTube
because they want people to keep coming back.
I would recommend that you upload
in the highest quality like HD,
people want to watch in lower quality, that's fine.
And make sure you stick within your niche.
You don't see me creating videos on animals or medicine.
I know marketing and that's all I know.
And there was also a lot of alternate video platforms
that you can post your videos on too.
It's not just YouTube.
Take the same video and upload it to Facebook,
then upload that video to Instagram,
and upload it to Snapchat and Twitter and Vine
and LinkedIn and the list doesn't go stop there.
I even take my videos and podcasts
and I upload them to my blog.
And I link them sometimes my YouTube video links
from my blog, cause that helps create
more YouTube video views as well.
And heck, another thing I do
is I embed them within my website.
When I embed them within my website, it creates more views
which then increases my rankings and all that shows
are really great signals to YouTube as well.
So now let's go over the content promotion workflow.
When you promote your video content,
this is what most people don't understand.
YouTube SEO is the opposite of traditional SEO.
Whatever's popular in the first 24 hours
tends to rank really fast
and will constantly rank well on YouTube.
It's not slow and steady wins the race with YouTube.
It's the first 24 hours.
So you want to push hard like I'll do email blast,
push notification blast, share on Twitter,
like tweet out the link.
That's how I get my videos ring better
because I promote really hard in the first 24 hours
and actually I push really hard in the first hour.
I also have a promotions checklist for you.
You can find this at neilpatel.com/training,
click on YouTube Unlocked go to week two, video three
and that's where you'll find this checklist
underneath that video.
So now let's talk about working with influencers
because influencers are like a moat.
When influencers say wonderful things about you,
it can build your brand
build your channel, your subscribers.
I want you to research relevant keywords
and find the top websites, the bloggers,
people to social accounts that talk about stuff
and hit them up, try to work with them.
Sometimes if you had to pay them, that's okay,
feature them, maybe interview them on your videos,
that doesn't cost you any money.
And when you interview them
they may even promote that video to their audience
which will get you more qualified subscribers,
more qualified buyers and a bigger audience as well.
And I'm telling you out of everything,
if you don't want to pay people,
the easiest thing to do is interview other influencers,
they love that.
And I want you to review social media trends out there.
There's a lot of trends out there.
You know what trends are other influencers using
that you can piggyback off of.
Are there influencers that are well known for products
that are similar to ones in your space?
Can you use them to not only just help boost your channel
but also help you get more sales.
And to give your videos a maximum reach,
I want to talk about two things.
First, I want you to post your videos within your blog,
your email lists, your push notification list.
I know I mentioned this, but I can't emphasize that enough.
That'll help you get way more views in the first hour
which will then boost your rankings in the long run.
The second thing is, I want you to use YouTube speakers
to get people to keep viewing them
such as playlists, annotations and cards
and outreach to other people
and just let them know about your video.
Like leave comments on other related videos
from other profiles,
not promoting your via directly
but just responding with good old help through the comments
because that'll cause you to get more subscribers.
And then I want you to track
and adjust your ranking performance.
By doing this, you'll be able to optimize in the long run.
Review your watch time, right?
Look at that report
and that'll tell you what videos
are causing people to stick around longer
which ones aren't,
where's the drop off per video,
so that way you can see the spikes and the drops
and what you're saying that's causing this
so you can tweak your scripts in the future.
And by doing this
these metrics will allow you
to keep people longer on your channel,
even if they watch someone else's video after that's okay,
it'll cause your videos to rank higher
just because you're keeping people on YouTube longer.
And the summary on how to get most out of this course,
because I know we've went over a lot.
Few things I want you to do before we end off.
I want you to rewatch the videos any time you're confused.
Look, they're available
for pretty much life and for free,
follow the assets, worksheets
all the trainings that I provided
because these sheets make things easier
and you can find them all at neilpatel.com/training
and go to YouTube Unlocked.
And then I want you to apply these things little by little.
You won't be able to do everything in a day,
everything in a week,
but whenever you get a chance
try doing one or two things a week
and you'll be better off.
So you've invested in yourself,
I'm proud of you and you should be
on your way to 100,000 subscribers on YouTube.
You've completed the whole course.
Thank you very much.
If you enjoy the video, like it, share it,
subscribe to the channel,
tell your friends about it.
Need extra help,
check on my ad agency, Neil Patel digital,
thank you for your time.