So you've sent out some cold email campaigns
and in today's video
I wanna go through how do you analyze and improve
a cold email campaign.
So here are three steps
that we'll be going through live
with the cold emails that Experiment 27 sends out
that will show you how to do it
so let's jump into it.
Let's start by reviewing the analytics
and we'll be looking at
the Outreach to Agencies by Channel email
which currently has a 73% open rate
and a 22% reply rate.
Once you have this info let's dig in.
Number one is to review where the list came from.
So for these agencies,
these are from Behance
and I actually went through it in another video
how I got these.
You wanna make sure that your list of people
that you're pulling from
are people that have expressed some interest
or have shown publicly that they're into
the type of thing that you're doing
so pulling these agencies from Behance or from Clutch
or any other directory that an agency would go to
to market themselves
is a good spot for Experiment 27
because we pitch agencies to improve their marketing.
So for you, make sure that whatever list you're pulling from
has someplace where they're expressing interest
and we did a video on ideal client profiles,
pretty in-depth video,
that should go through the questions
you should be asking when you're coming up with these lead
generation channels.
So, once we find out
whether we can improve the quality of leads
then we look at number two.
Number two is to look at the subject line
and see what we can improve.
So our template is, "Question about company"
and this email subject line
is getting a 73% open rate
with that list that we sent it out to.
73% is not bad but
I can test different subject lines.
We can test different subject lines to see
if it gets higher.
One good test is to do no subject
and see if it works.
Another good one is just,
"About company" or "About company and X27".
There are few different variations.
Changing the subject line
directly influences your open rate.
Changing the body of the email
is what we'll talk about in a second.
The other thing that could improve your open rate
is the first line of the email.
So, "Hey first name, I run an Experiment 27,
"a marketing agency focused on this".
I might actually try flipping this around
so then it'll be
something like, "Hey first name, there's a ton we can do
"to get your company more more leads."
and that might influence the open rate as well
because in Gmail
it's not just the subject line that you see
but you actually see a lot of the regular email
popping in as well
so it's good to optimize that too.
And once you've looked at the subject line
you move on to number three.
Number three is the content of the email.
Now there's three questions you wanna ask
for the content of the email
and those three questions are,
number one, does the email give a reason
why you are reaching out?
So does this email give her a reason why we're reaching out?
And the answer is, no.
So, we can just add a quick line,
"Hey found you while looking through Behance
"and love your work."
Done.
Question number two is, does your cold email communicate
the value of what you do?
And I'd say this one does.
"There's a ton we can do to get your company more leads.
"Two ideas off the bat are reaching out
"for strategic partnerships
"or optimizing your profile on Clutch."
That's two immediate ideas, two immediate value points
so I'd say that checks that box.
And number three is, does it give next steps?
"So how would you feel about discussing further?
"Let me know and I can send over a few times for a call."
I'd say that that is good.
So the only thing we were missing was how we found them.
Feel free to use this framework
to run through your cold email campaigns.
Once that's done I'd love if you could leave a comment
and show me what the improvement was
after you made the changes.
I'm Alex Berman from Experiment 27.
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Thanks.