Hello, everyone. Welcome back.
Thank you so, so much for joining me today.
So we are going to talk about
something that I find very little suspious.
There are a few little tricks that brands do to
make you believe that you need to use a lot
of product or their product or these little things.
And it's not in the way that
we think, like old school advertising.
It's through ways like sharing certain types of content
with people, using their product in a particular way,
or sharing like memes and things like that.
So I want to talk about lies that make
up brands want you to believe to buy their
product, to use their product quicker to whatever.
Let's save you some money.
Let's save you some time.
Just before we get into that today,
if this is your first time here. Hi, my name is Robert.
I'm a professional makeup artist here on YouTube.
Also in real life.
And it's my goal to help you become a pro
yourself or just someone who's really good at makeup.
So if that sounds like something you are
interested in, then do please consider subscribing.
Okay, let's get into the first one.
And this is something that you may all be
aware of already, but you do not need a
highlighter, blush, contour, and bronzer all together, all at
the same time on your face.
Can you use them? Absolutely.
Can you use them all at once? Absolutely. Why not?
If you're into it. Every single thing that you
put on your face, on the outside of your
face is going to add some kind of structure.
It may not be contouring, it may not
be bronzing, and it may not be highlighting,
but it's going to add structure.
For example, right now I am
just wearing bronzer. Structure, right?
And I have shadows either side of
me, so it's naturally adding a contour.
If I wanted it to be even stronger, I could add more contour.
I'm not wearing a highlighter, but I still
have these highlighted areas on my cheeks because
in comparison, they look brighter than this.
So it's more of a matte highlight.
Brands sell palettes with a bit of
everything in, you know, like contour, blush, highlight, bronzer,
which is cute, I like that.
But don't feel you need to
get every single one of them.
A fly just came in. Why?
Why are you so loud?
Something that applies to almost every kind of thing
I'm going to talk about is when brands are
like, how to get the perfect something.
The perfect something does not exist, and you can
very much do it with just a few products.
The next one is something I'm quite passionate about, and you
may have heard me talk about this a few times.
Brands that claim either their powder
primer or wherever, hides your pores.
It does not hide your pores.
You are going to see pores.
Skin would look weird without pores.
Now, it's not mainly brands directly
claiming this, it is brands sharing
content of misinformed content creators.
So, for example, if I took, like,I don't know, say, this
is like a powder. And I was like, this powder
completely got rid of all my pores and I
uploaded a blurry video of my pores disappearing.
And then the brand reposted that, and was
like, look how amazing this product.
The brand hasn't directly said, this is what this product
does, but by reposting that video, they are kind of
giving the impression, without miss-advertising, that, yes, they agree with
that content and yes, it does hide you pores, and it
will completely get rid of your pores.
Brands can do this thing now
where just by reposting, they're indirectly
quoting and agreeing with that content.
I could post about this powder and be
like, look how skinny this powder made me.
And then the brand can repost it and say,
we love this powder, but it doesn't mean that
brand has claimed the powder makes you skinny.
They never said that. You know?
So that's like a really intense example.
But if you look at what brands are
reposting, look at the indirect claims they're making.
Does it make your face look slimmer? Does it do this?
Does it hide your pores?
Does it make your skin look perfect?
Does it make your brows perfect?
Check out those indirect claims because they are
everywhere and it's on the verge of false
advertising without actually doing the advertising.
One of the ones that really stood out me, and
I'll try and find it. If I can't, I'm really sorry
because it was ages ago, was when MAC
reposted a TikTok that the quality was horrendous.
It looked like it was filmed on the first ever
flip phone and it was blurry, you couldn't see anything.
And it was like, look how amazing... no.
Isn't out, whatever this product is, amazing?
And it was like, first of all, where? You can't
see it because the video quality is so horrendous.
I mean, you could apply that primer to a brick on
that kind of quality and the brick would look smooth, you know?
It's just the most horrendous, horrendous quality.
But yet one of the biggest deal... are they still? I don't
know, make-up brands in the world reposted this
and was like, yeah, look, this is it.
You know, you brands out there know
this is not how your product works.
Why are you doing this, huns?
Why are we doing this?
Why are we pretending that these claims
these people are making in these videos are
true to what the product does? Here's the deal, right?
If you ever see something on TikTok, see if you
can find a video on YouTube, because YouTube, you know
we set up all these lights and these cameras extra
for you, so that you can see your skin in
a little bit more detail. Find those channels without any
blurring filters on and you're going to have a good
review and an honest review as well.
And actually, on TikTok, I'm
not very good with cameras.
I'm not very good with technology stuff, but I've managed
to get an on the verge of 4K upload on
my TikTok where you can actually see detailed skin.
Double check, triple check everywhere before you run out and buy
a product that claims that it's kind of like fixing
all your makeup and skincare needs.
Because the likelihood is the brand hasn't actually claimed
it does, but it's given the impression it does.
You know what I mean?
Here's a big thing that brands play on, right?
And it's the fear of missing out.
How often have you seen a video or a post where
a brand is claiming that a product is going viral?
So, here's the deal.
You can say anything is going viral and everyone's going
to be like, oh my God, it's going viral.
I need to run out and get it.
I don't want to miss out on this viral product.
And especially for those people who are more content creators,
they want to keep up with what's viral, and they
want to buy that product so they can post it
and hopefully one of their videos gets more
views, more attention, goes a little bit viral.
But likelihood is that by claim... one person
claiming something going viral in a sponsored advertisement
from the brand sets everyone else off. It's viral.
It's viral. It's viral.
So these people buy these products.
One, just because it's going viral
doesn't mean it's good.
Two, it's probably not going viral.
I have received briefs for advertisements, a brief that
says, please mention that this product is going viral.
And it might be like a relatively new
product, or you've never seen it before, or
you hashtag search and it's nowhere.
It's like, it's not going viral.
But brands claim it is.
So, again, if you see a product that's
saying it's going viral, it gives the impression
that it's a good product and it's working.
It's going viral for all the good reasons. Look into it.
Is it going viral?
Search the hashtag.
It's such a wide claim, going viral.
Also, is it going viral for all the good reasons?
Or is it like the Bobby Brown Foundation where,
yeah, it's going viral,
but. not for the right reasons, you know?
So they're creating this almost fear of missing out.
And I know as a content creator, you kind of
do jump on those new products for a TikTok to
be kind of relevant, and then you get it and
you're like, why? Why did I use this?
And I know I have to review products and
see if they're good or bad, but there are
some products where people have really over, overhyped them.
The KVD Good Apple Foundation.
That powder foundation from, was it L'Oreal?
Or Maybelline? L'Oreal.
These products that were basic and sometimes even not
that good were so overhyped. And when they first
released, they were called viral immediately by the people
who had been paid to advertise them.
It just, it doesn't...
Okay, now here's something that I'm
kind of caught in between, right?
Color correction is something that keeps
going and going and going.
Let me tell you, first of all,
how unneeded heavy color correction is.
And I mean heavy color correction with these palettes where
there's a purple and orange or green or yellow or,
now what you see even more of these multitone powders,
which actually are actually quite nice if you kind of
want to do it. Again, in terms of like just
given to any kind of consumer.
It's more of a, I feel like it will die out soon.
This is more of like a craze, a fad thing.
But how often as professional makeup artists out there, how
often do you use color correction to the extent of
using a pure purple, a pure green, a pure orange?
It's very, very rarely.
A lot of the time, makeup artists will use a peach
or a concealer that already exists with a peachy tone.
It won't be a color corrector.
Yellow is used instead of green for color correcting.
It's very, very rarely that you would find
a makeup artist using color correctors.
Now, when the kind of like makeup industry in terms
of beauty industry, in terms of... what am I saying?
Makeup brands. Kind of bought out this color correcting.
People start to understand color
theory a little bit more.
It went crazy.
And these brands started to tell people, this is how
you're going to perfect your foundation, your skin is going
to look perfect, all this kind of stuff.
And it's a little bit like, you don't. And some
of these basic colors, some of the color correcting palettes,
right, it just fades out to white anyway.
You use a green, blend it, white. Yellow, white.
Peach, you fade it in, pure white.
Or it's on the other hand, where it's
pure orange, pure green, pure something else.
And it's a little bit like you don't need...
that's something you're adding to your makeup routine that
is extensive and unnecessary and just way too much.
Okay, so those were a few ways that brands are kind
of like trying to catch us out at the moment.
I notice it more now than recently.
This kind of like sneaky way of advertising
indirectly through people's made up claims on TikTok.
It seems to be the main kind of... what the word?
Culprit, culprit.
Or Instagram reels, whatever.
So just watch it.
Just double check things before you buy.
Just look a tiny bit deeper than that surface
one post. I've definitely fallen for a few
things and oh, my God, read reviews.
I never read reviews of products. I don't know why.
And I started to recently, and I was
like, oh thank you, you've really saved me some money.
So thank you. You know?
Well, thank you so, so much for joining me.
Do let me know below if there's anything else that
you think brands do to kind of catch us out
recently, making us separate with our money because people are
a lot more fussy than they were before.
Please consider subscribing.
Give this video a thumbs up and I will see you very, very soon. Bye.