(Music)
We often posit that of you asked 100
people in Times Square are you interested
in clean energy and sustainability that
the vast majority of them would say yes.
However, when you say great,
what are you gonna do about it?
They shrug and say I have no idea.
Modern consumers are demanding clean and
renewable resources of energy like
solar and wind.
And ultimately our role was
to be a conduit to connect consumers and
their intent with products and
services that reflect their beliefs.
(Music)
- Traditionally most people just get their
energy from their local utility.
And most often that energy is coming from
predominantly non renewable resources.
The reality is, the utilities
industry is actually the number one source
of pollution at the industrial level.
So just by making a simple Simple decision
to choose renewables over non-renewables,
you're able to vote for
a cleaner energy future and ultimately
have a huge impact on climate change.
- Our products and
services offer consumers to buy 100%
clean energy.
So, the way that the clean energy
component works is, a wind or
solar facility generates one unit
of electricity.
They're able to sell that unit of
electricity into the market and
also sell an additional product called
a renewable energy certificate.
And so we ensure that for every unit of
energy consumed by an inspired member,
we are purchasing renewable energy
certificates.
Our business model
looks much more like a Netflix or one of
these other subscription based services.
So what that really means is a fundamental
shift in the payment mechanism of energy.
Your energy bill is the same flat fee
every month.
Our inaugural product is a clean energy
subscription that comes along with a kind
of data and analytics capability to help
make highly contextualized recommendations
and improvements in
the way that you consume energy and
ultimately make you more efficient.
- People aren't necessarily
all environmentalists, but we do believe
is people really care about making really
good social and ethical decisions.
And having a service that delivers a ton
of value for them.
And that why we've completely reshaped
the experience of how we actually provide
that service by providing it in a simple,
easy to understand subscription model.
- So we're able to set
subscription pricing based on the home
that a consumer lives in.
Weather patterns in an area,
number of people in the home,
age of the home,
square footage of the home.
Ultimately, the way
people consume energy is very
much a signature of their lifestyle.
We're trying to use data to really empower
consumers to make smarter and
more informed decisions about
the way that they use energy.
(Sound)
- For over 100 years,
the energy industry has been an old
government sanctioned monopoly.
What we generally have is utility
executives and regulators that are making
investment decisions in behalf of
consumers and then have
very little incentive for true innovation.
Traditionally what utility will do is they
will say hey, we need to go build this
huge generation plant.
And this plant may be $8 billion in
total cost.
They are not asking that,
consumer would you like it to actually
come from renewables or would you like it
to be powered by new distributed energy
technologies that will actually power a
cleaner, smarter, more intelligent world?
- What our products do is actually
put the power in the hands of the consumer
to make decisions that reflect
the way they see the world and
the future that they want for themselves.
- By exercising the choice to
power their homes with renewables,
they're actually having a direct impact
on shifting investment dollars and
creating future investment in new and
more renewable energy technologies.
Our current membership has already had
the equivalent of putting 85 wind turbines
into the grid, and we have the potential
to reach over 100 million people with our
clean energy subscription.
It'd be the same thing as putting over
177,000 new wind turbines into the grid,
and powering almost this entire
country with clean energy.
And so that's why we, as Inspire,
are able to come in and ultimately say,
in our world, the consumer is king.
We think only about how we can develop
technologies that are ultimately going to
reshape their experience and
give them a new world.
And that world, for us,
is 100% powered by clean energy.
(Music)