Hi. I'm Gary from OrganicWeb.com.au and I'm a Mailchimp Pro Partner. I'm going to go through
today how we can send an email with coupon codes now it's very very simple I'm assuming in this
tutorial that you don't have an integration that automatically adds coupon codes to Mailchimp
so for example if you use WooCommerce or maybe another ecommerce platform your coupon codes
may automatically come into Mailchimp so I'm assuming that that isn't the case here
I'm going to show two methods of adding coupon codes to an email and sending the email the
first one I'm going to show is very simple and that's where everyone gets the same coupon code
and that's what many organizations do they send actually the same coupon code to,
to everyone then what I'm going to do is I'm going to show how we can give everyone in your
audience a unique coupon code create the email that sends that unique coupon code to that person
so, so we're going to be doing two things but first off let's go and show how we
can send the same coupon code to everyone I'm in my demo account in Mailchimp itself
so to send the same coupon code to everyone I'm just going to go to campaigns I've started to
create a campaign and I'll just go into that I'm using the new email builder in Mailchimp some
of you might use that I've started to create it already I've defined who I'm sending to who it's
from the subject line but the content is what I'm concerned with so I'm going to click edit design
once this loads up you'll notice I have sort of adjusted some of the words it's just very basic
stuff that I've done and obviously this isn't a tutorial about creating an email itself it's
about adding coupon codes I have other tutorials and please watch them if you if you um if you
have the time that that will teach you how to create email marketing I've just added my logo
added a header this is very simple but often companies will use this exact uh layout
I've personalized the first name hey first name for example
added a bit of text now I've added a button so the person can click that and go to my online store my
online booking system if you're a restaurant or if you're a beauty salon or hairdresser whatever
it's just a link to somewhere else so if we're sending the same coupon code to everyone I quite
simply just need to create I'm just going to click the plus to add some paragraph text in this case
and I'll just go back and you can see here I've got your coupon code is so I can just add the
universal coupon code here so let's say it's um I don't know one two three x y z is the coupon code
you're sending to everyone you can just add it in you can style it if you really want to
you can make it bold you can center it and if you want to you could you know change various
things here but let's change the text just to show that we can let's make it a bluish color
okay so there we go so this is where if we want to send everyone the same coupon code
we quite simply create the email as we normally do and just add the coupon code in there and
then the person can go to your website or your booking system and book using the coupon code
of course you would have had to add this to your ecommerce system or your booking system
if they're coming into your store well you'll just need to add this into the,
the POS system you have or however you normally manage coupon codes so you'd add that to your
pod system first for example so really simple just sending the same coupon code to everyone
honestly it takes a few minutes couldn't be simpler and we would just click continue and
add the coupon code sorry and that would send the same coupon code to everyone in this case I'm
just going to delete this block and show you the second methodology the, the other methodology so
what I'm going to do now is show how we can send a unique coupon code to each person so
if I've assigned a unique coupon code to every single person I'll then be able to
send it let's go back to our audience I'll just click continue and we'll go into our audience
so just bear with me I'm just clicking audience let me just view my contacts I've got a few people
in there at the moment just obviously a demo account I have if I'm sending a unique code to
every single person I need to have a field or a column if you want to call it that a field here
for the coupon code that houses or, or, or stores a unique coupon code for every person
so for this person I would need to have a value somewhere there are two ways to add
or to easily add fields into Mailchimp so I'm going to add a coupon code field here
I'm going to the first way we can do it is the way I'm going to show you so nice and quick and
simple we can add a column into our audience and the other way is we could do it during the import
I'm going to first show you how to add the coupon field a coupon field into your audience then
what I'm going to do is I'm going to import people into Mailchimp and you'll notice I'll
just add the coupon code I've got a unique coupon code here for each person I'll just
add them into the into the audience and then we will create the email that sends the unique
code to each person but the first step is we need to create our, our new, new field so I click
settings looking at my audience I click settings and then I click audience fields and merge tags
if I now scroll down the page a little bit you'll see that I can click add a field so I'm going to
click add a field so it's right down at the bottom and then you can select your type I'm just in this
case going to select text so I'm clicking text we'll just wait for our field to be created
so if I scroll down again you'll notice I now have a new field there
and it's called untitled I'll change this and you can call it whatever thing whatever you want I'll
just call it coupon code for example but you can call it whatever you want discount code whatever
I'll click save changes so now I'm expecting that in my audience I'll have a field into which
I can add the unique coupon code against each person each subscriber each contact
so I'm just going to click contacts to go back again I'm clicking the number of contacts
I forgot to click it sorry about that okay it'll load up now
so what you'll notice is I now have a field called coupon code I don't have anything in there at
the moment so now I'm going to import the coupon code against each person I've got a Google sheets
document here you could be using excel something like that it doesn't really matter what I'm going
to do is just do a normal import and I'm assuming you know how to do an import but
I will go through it quickly so we'll just import all our information I'm just going to copy so I'm
just copying all my data but again notice I do have a coupon code against each person's name and
you would have to have added this to your booking system event system ecommerce system beforehand
going back to Mailchimp so to I'm going to sorry import to, to populate this coupon code field
so to import I'm just going add contacts import contacts and I will just follow the wizard
basically so I'm going to copy and paste and I click continue to upload I'll just paste in all my
data click continue to organize is that the right audience yes I'm, I'm importing as subscribed
um what I will do is I won't update groups at the moment but I will click update any existing
contacts because I already had some people in my audience I'm now adding a coupon code for them so
I do want to update them if you don't check this then you won't be adding the coupon code for the
people that are already in your audience the the subscribers or the contacts so I click continue
you can tag your contacts if you want to but I'll click continue to match
that's the email address that's the first name that's correct this is orange because Mailchimp's
not recognizing this field so if I click on the, the name of the field I can click the down arrow
and I will just find my coupon code that's the field I added a few you know a minute or two ago
click confirm so that just means that that field will then be, be populated with the coupon codes
so that's correct so I click finalize import
check that everything's okay click complete import and let me just click view contacts
wait for this to load quickly and what you'll notice now is that my coupon codes have been
populated and just to double check let's just check that for Gary plus 7 and these two
what Gary and Gary 1000 Gary plus 14 that they didn't have any coupon codes
uh Gary Gary plus 14 that was somewhere else that doesn't really matter then and Gary plus three
sorry just bear with me one second um oh sorry there's a code yeah just ignore me anyway double
check that um that your coupon codes are all there so they're there now okay so every person has a
a coupon code or all the people we want have a coupon code assigned
so now we want to send that email with the unique coupon code so Gary+1000 gets that coupon code
Gary at organo group gets that coupon code and so on let's go to our campaign
we'll go back into our campaign to edit it and again I've you saw this earlier I pre-created it
but I'll click edit design so how do we add that unique coupon code well it's incredibly simple
so again let's add a field to add our coupon code into so in this case I'll just select paragraph
and I'll just style this field for now so let's center this for example let's bold
it let's italics, let's change the text color to let's use a really sort of a greeny color for now
okay so in this field now the way I insert that unique coupon code for each person is I click
merge tags and then just find that field that I created for my coupon codes so in other words
here it is coupon code insert that okay and I'll just click somewhere else so my email's
already there's the button that people can click your coupon code is there um so let's just check
that this will actually sorry let's just check that this will actually work if I click preview
and if I enable live merge tag info
there we go and let's just go to another person
so Lee was ABCD3. Let's go to another one Hannah ABCD6 and so on so that's how you insert dynamic,
dynamic coupon code so we should I'll show it anyway two ways by the way please
like this video I'd really appreciate it subscribe to my channel leave a comment
um I showed two ways I showed how we can set this send the same coupon code to everyone and
in that case we don't need to add a field to our a unique field or a field to our audience
there we just created our email inserted the text for the coupon code and we can send it
if we have a unique coupon code for everyone we first create a field a new field in our Mailchimp
audience we populate that field with the unique codes then in our email that we're going to send
our email campaign that we're going to send we use a merge tag with that coupon field so it
matches up Mailchimp will match up the email address with what the coupon code should be
and will automatically populate it for you but thank you my name is Gary from OrganicWeb.com.au