MALL OF AMERICA HAS BEEN
MAKING A NUMBER OF CHANGES
TRYING TO HAVE MORE ATTRACTIONS
AND TOMORROW, THE NEW CRAYOLA
UNIVERSE, CRAYOLA EXPERIENCE
OPENS.
YEAH, A STORE FILLED WITH
ACTIVITIES FOR THE FAMILY, AND
YOU CAN EVEN NAME AND WRAP YOUR OWN CRAYON.
HOW COOL IS THAT?
KYLIE BEARSE IS LIVE AT MALL OF
AMERICA, GIVING US A PREVIEW.
Reporter: I HAVE MADE CRAYONS
FOR ALL OF US THIS MORNING, I'M
SUPER EXCITED ABOUT IT.
I'M HERE WITH KELLY FROM THE
CRAYOLA EXPERIENCE.
GOOD MORNING.
THIS IS A LOT OF FUN SO,
BRIGHT, SO COLORFUL.
TELL ME A LITTLE BIT ABOUT WHAT
WE CAN DO HERE.
AT CRAYOLA EXPERIENCE, WE
HAVE 25 HANDS ON ATTRACTIONS
THAT ARE INSPIRED BY CRAYOLA
PRODUCTS AND TECHNOLOGIES, AT
HOME, YOU MAY BE ABLE TO COLOR
WITH A CRAYON, HERE, YOU CAN
ACTUALLY NAME AND WRAP YOUR OWN.
Reporter: I LOVE IT THCHLT ONE
IS FOR ALI.
ALI-GATOR GREEN.
WE GET TO MAKE ONE FOR JASON
NOW.
THIS IS JAZZ BERRY JAM, WE
WERE THINKING APPROPRIATE, JAZZ
BERRY JAYSON.
I LOVE IT.
PERFECT.
WE HAVE THE TOKEN.
IT'S SUPER SIMPLE, HANDS ON.
WHAT I LOVE ABOUT CRAYOLA
EXPERIENCE, CHILDREN ARE GOING
TO LEAVE WITH ALL OF THESE
KEEPSAKES FROM THE DAY. OKAY.
SO WHAT DO YOU THINK?
DO WE LIKE HIM?
WE LOVE JASON, YEAH.
HEARTS, YEAH.
Reporter: WE GET TO DO JAZZ
BERRY.
THERE'S ACTUALLY THE DATE ON
THERE, YOU GOAT BRING THIS HOME. EXACTLY.
Reporter: WITH THE KIDS AND
HAVE THE KEEPSAKE FROM THE DAY.
Reporter: FAMILIES SPEND ABOUT
FOUR HOURS WITH US AND THIS
ENTIRE TIME THEY'RE CREATING AND
IT'S GREAT TO SEE, KIDS,
FAMILIES BEING CREATIVE AND
COLORFUL, AND BEING --.
Reporter: OKAY THROUGH THE
MAGIC OF TV IT PRINTS OUT THERE,
YOU GET TO PUT THAT ON, WE HAVE
JAZZ BERRY JASON.
I PUT TOGETHER BRICKMAN BLUE.
VERY NICE.
Reporter: FOR MATT BRICKMAN
AND KIM, I HAVE TICKLE ME KIM
WITH A LITTLE HEART, TOO.
THAT'S SO SWEET.
Reporter: ONE MORE THING, I'M
EXCITED, WE'RE GOING TO PASS
RAZ.
YOU'RE THE STAR, BUT TODAY
YOU'RE GOING TO STAR IN YOUR OWN
COLORING PAPER, HE'S A BIT OF A
HAM.
SO YOU WANT TO COME THIS WAY. Reporter: PERFECT.
SIT DOWN, MAKE YOURSELF
COMFORTABLE.
STRIKE YOUR BEST CREATIVE POSE.
OKAY, I THINK I WANT HANDS UP.
AND 3, 2, 1.
GORGEOUS.
Reporter: COOL.
YOUR VERY OWN COLORING PAGE.
Reporter: I LOVE IT.
KIDS GET SUCH A KICK OUT OF
THIS ONE, IF YOU WANTED TO, YOU
CAN PUT THIS ON A T-SHIRT, YOU
CAN PUT IT ON A CANVAS.
Reporter: LOTS OF FUN.
YOU MAY HAVE TO KEEP IT
FOREVER.
PUT IT ON MY DESK AND COLOR
WITH ITS WITH MY JAZZ BERRY
JASON, WHAT DO YOU THINK?
I THINK YOU HAVE A GREAT
PROJECT FOR THE NEXT HOUR UNTIL
WE SEE YOU AGAIN.
I THINK IT WILL BE GOOD.
VERY COOL. AWESOME.
VERY GOOD, KYLIE, THIS LOOKS
LIKE A LOT OF FUN.
AND YOUR INTERVIEW THERE, WE
SALUTE HER ENERGY, SHE LOVES CRAYONS.
KELLY HAS THE BEST ENERGY YOU
CAN HAVE AT 5:00 A.M.
IN THE
MORNING.
I'M ON EAST COAST TIME, SO
IT'S LIKE 5:00.
IT WORKS OUT GREAT, ZOOEL A
LOT OF FUN -- WE'LL HAVE A LOT
OF FUN.
CAN'T WAIT FOR THAT, THANKS, KYLIE.
THE CRAYOLA EXPERIENCE IS ON
THE THIRD FLOOR IN THE SOUTHEAST
CORNER OF THE MALL.
IF YOU'D LIKE TO CHECK IT OUT.
PART OF THE OLD BLOOMING DALE'S
SPACE, ABOVE LLB.
SOMETHING TELLS ME THAT WILL BE
A HIT.
I CAN'T GET PAST TICKLE ME KIM.
THERE'S A TICKLE ME ELMO, IS
THERE A CRAYON, TICKLE ME PINK?
MALL OF AMERICA IS BRINGING
COLOR TO LIFE.
THE CRAYOLA EXPERIENCE IS
OPENING TOMORROW MORNING.
KYLIE BEARSE LIVE AT MALL OF
AMERICA.
HI, KYLE LIVE, LET'S SEE THE
ART.
Reporter: WE'RE HAVING SO MUCH
FUN THIS MORNING, I SHOWED YOU A
MINUTE AGO THAT I WAS DOING DRIP
ART WITH THE CRAYON, WE WERE
ABLE TO MAKE THESE REALLY COOL
DESIGNS.
THEY ARE JUST SOME OF THE THINGS
YOU GET TO DO WHEN YOU COME OUT
TO THE CRAYOLA EXPERIENCE.
WE HAVE THE QUEEN OF CRAYOLA,
MISS KELLY, GOOD MORNING.
THANK YOU.
Reporter: IT'S AN HONOR TO BE
IN YOUR PRESENCE. LIKEWISE.
Reporter: THIS IS AMAZING, YOU
HAVE YOU 25 DIFFERENT
ACTIVITIES.
YES.
Reporter: THIS PLACE IS SO
COLORFUL, TELL ME ABOUT WHAT
IT'S ALL ABOUT.
SO THE ENTIRE POINT OF
CRAYOLA EXPERIENCE IS TO IMMERSE
KIDS IN A WORLD OF COLOR AND CREATIVITY.
OUR ENTIRE MISSION IS CREATIVELY
ALIVE KIDS BUT CREATIVITY IS A
SKILL THAT CAN BE TAUGHT AND
NURTURED, IT HAS TO BE EXPERIENCED.
AND THAT'S WHAT THIS ENTIRE
PLACE IS.
SO FAMILIES COME HERE, THEY
SPEND AN ENTIRE DAY AND THEY
LEAVE WITH I HOPE, NOT ONLY THE
MEMORIES THAT WILL LAST A
LIFETIME, BUT PRETTY COOL CREATIVE SWAG.
Reporter: THAT'S THE FUN PART,
YOU GET TO BRING A LOT HOME, YOU
CAN PERSONALIZE YOUR OWN CRAYON,
BUT WHAT'S ALSO AMAZING IS WE'VE
CHANGED THE WAY THAT WE PLAY SO
MUCH.
IT'S VERY DIFFERENT.
EVERYONE IS ON THE iPAD NOW.
ABSOLUTELY, SO OBVIOUSLY,
CRAYOLA IS ABOUT CRAYONS, SINCE 1903.
BUT RIGHT NOW, IT'S ABOUT
EXPLORING THE WAY KIDS PLAY.
AND EVEN THOUGH WE HAVE THINGS
HERE THAT ARE SUPER HIGH-TECH,
WHAT I LOVE IS IT STARTS WITH A
COLORING PAGE AND THAT IS
EXACTLY WHAT WE HAVE WITH COLOR
MAGIC.
Reporter: THE KIDS WILL COME
AND YOU CAN PICK OUT, YOU KNOW,
COLOR, JUST LIKE YOU WOULD NORMALLY.
EXACTLY.
Reporter: YOU'RE GOING TO
BRING IT TO LIFE.
A AM, ARE YOU READY?
THIS IS OUR FAIRY THAT, WE HAVE
NAMED KYLIE.
SHE'S SASSY AND WONDERFUL.
YOU HAVE COLORING PAGE, YOU CAN
SELECT YOUR COLORING PAGE.
AS YOU COLOR, IT'S HOW YOUR
CREATION WILL COME TO LIFE ON
THE SCREEN.
Reporter: OH, MY GOSH.
THERE'S KYLIE, SHE'S SO PRETTY.
YOU CAN SEE FROM THE PINK BOW. Reporter: WOW.
TO HER BLUE WINGS SHOOESHS
EXACTLY HOW YOU CREATED IT.
YOU CAN MOVE IT AROUND THE
SCREEN, AND WE HAVE DIFFERENT
ANIMATION, YOUR LITTLE FRIEND THERE.
WE'RE GOING THE FLY HIM IN.
Reporter: OH, THAT'S SO COOL.
KELLY, I WANT TO WALK AROUND THE
CORNER FAST, BECAUSE YOU CAN DO
THIS WITH DRAGONS AND FAIRIES,
BUT THEN YOU HAVE SOMETHING
WHERE YOU ACTUALLY WILL LET KIDS
DESIGN THEIR OWN FASHION SHOW.
YES.
Reporter: THIS IS SO COOL.
AND WE'RE JUST GOING TO SHOW
REALLY QUICKLY KIND OF WHAT
WE'VE DONE, BUT I DON'T KNOW IF
YOU CAN SEE THAT, KIM AND JASON,
BUT THEIR CLOTHING, THAT IS ALL
WHAT YOU'VE DONE AND JUST
COLORED IT.
ONCE AGAIN, THE WAY THAT YOU
DRAW OR COLOR YOUR DRESS OR YOUR
CAR IS EXACTLY HOW IT'S GOING TO
APPEAR ON THE RUNWAY, YOU PICK
THE HAIR COLOR, THE ACCESSORIES,
YOU CAN PICK THE SHOES, AND AT
THE END OF THE DAY, THEY HAVE A
FABULOUS COLORFUL FASHION SHOW.
Reporter: I LOVE IT.
ALL FROM YOUR MIND.
Reporter: SO MUCH FUN, THIS
OPENS UP TOMORROW, KELLY, THANK YOU SO MUCH.
THANK YOU.
THIS HAS BEEN A BLAST THIS
MORNING, I FEEL LIKE A LITTLE
KID.
I LOVE HOW THEY'RE MIXING
COMPUTERS AND CRAYON, COLORING
BOOKS COMING TO LIFE.
SO NEAT.
THANKS FOR SHOWING US THAT.
SIT ON THE THIRD FLOOR,
SOUTHEAST CORNER OF THE MALL,