- Welcome to the Journey.
Today we're gonna talk about how to include Webinars
in your content strategy.
When the COVID-19 pandemic started, it wreaked havoc
on some business owners
and you've likely been thinking a lot about how to increase
your revenue in your online businesses too
and with the continuing uncertainty of the times,
it's more important than ever to offer maximum value
to your clients while improving your bottom line.
- And with that in mind, adding Webinars
to your content strategy might be the next logical addition
to your online business
and we wanna share with you everything that we've learned
about how to successfully integrate Webinars
into your sales funnel.
- Yeah I mean for me Webinars has been part of my life
for five years and I gotta say when the pandemic happened,
I didn't know if that interest would maintain the same
or increase and definitely I've seen it to be very valuable
to educate entrepreneurs during this time
because small businesses just like yours
still need the information and the education
that we were providing.
So I encourage you to take this time
while people are online now more than ever
to reach them with this channel, the Webinar channel
and definitely record them too 'cause that way
if people can't join in live,
one thing we do is we send them a copy of that recording
if they registered.
- I love that and one thing we always like to do
with these videos is start off with the why.
So why Webinars?
Well to start users love video content
and I'm a huge statistic guy so let's do a stat.
According to WordStream 51%
of marketing professionals worldwide named video
as the type of content with the best return on investment.
They also said viewers retain 95% of a message
when they watch it in a video compared to 10%
when reading it in text and that is incredibly powerful
and it's a lot more entertaining to take in a video
than it is to read a long blog post pitching a product
and this is especially true when your audience
is getting the chance to learn something new.
- Absolutely and another thing Webinars provide value
to your customers.
People want to solve their problems
and good Webinars help them achieve some pretty quick wins
and while you don't have to give away all of your secrets,
don't do that, helping your customers with something
for free makes them wonder what they would receive
by paying you.
- Yeah absolutely
and it helps you prove your expertise, prove your chops.
Let's them know that you have what it takes.
Imagine having a captive audience
to share your knowledge with,
that's what a webinar gives you.
You have 15 to 45 minutes to dazzle them
with how much of a professional you are
and this is critical if you wanna turn a prospect
into a customer.
Why should they give you all of their hard earned cash?
Well a Webinar gives them a chance to get to know you,
see if they like what you have to offer
and hopefully trust you enough to pay you.
- Another great thing about webinars, high conversion rates
for sales.
Of the people who sign up for Webinars,
46% actually attend according to 99Firms
and Neil Patel says the best Webinars
can generate conversion rate averages of 19% from the people
who watch.
So when you're just starting you might need
to host multiple Webinars and tweak your message
to achieve rockstar income,
but once you nail your presentation
and have a recorded Webinar,
you could set it up to run on autopilot
resulting in your own personal ATM of continuous income.
- I'm all about that.
But say you're doing Webinars, you're about to do Webinars,
how do you take your Webinar from good to great?
And I think it starts off with not assuming
you know what your customers want or need
and this one is critical.
You need to get in the minds of the people you are serving
and determine what they want and need
and the fastest way to do this is ask them
then deliver what they ask for.
Now a super popular way to do this is by creating
what's called an ask campaign
and all it is is sending out a question
and a single question.
What is your biggest question about blank?
And insert your niche or problem or general subject there
and let people tell you what their biggest questions are
and that way you can start to determine
what's on their mind, what questions they have,
what are some of the questions that you can start to answer.
- Let's also talk about the importance
of using intriguing headlines and titles.
So after picking a topic to present your Webinar on,
come up with a title for your presentation
that tells your audience why they should care
and keep in mind that punchy headlines capture attention.
- Yeah and with Webinars, it's really easy
to make it overly complicated
but you really wanna keep it simple.
It's tempting to create that complicated Webinar offering,
offering all of your bells and whistles
but resist the urge and focus on just one thing.
StealthSeminar recommends one topic
and three supporting topics or subtopics
for the best result.
So I can do a Webinar and teach someone
how to build a website from start to finish,
that's a lot of content to kind of focus on
but I can do a Webinar
on how to create the perfect about page
and really focus on that and the people that watch
that Webinar will walk away with way more
than if I just info dumped a bunch of stuff at them.
- Yeah, so definitely keep it simple.
Also be unique and bring something interesting to the table.
Don't just find a similar Webinar
and recreate what a competitor did.
You need to offer something unique to your audience.
Remember these are your potential customers, right?
And so what would set you apart
and compel them to register for your Webinar?
The more interesting you are,
the more likely your audience will like you
and then buy from you as a result.
- Yes. I absolutely love that.
But now let's talk about what a good Webinar sales funnel
looks like.
So once you have your recorded masterpiece,
this is what your next steps should look like
for the best chances of making sales for your efforts.
Starting off with promoting the Webinar with blog posts
and podcasts on social media, even on YouTube.
Anywhere you could promote it, you want to.
Get as many eyes on it as possible.
All your promotions should lead to
a Webinar registration page that explains
what the viewer will get out of the presentation
and bonus when they register,
they will give you their contact information
which you can use in email marketing later on
in your customer nurturing journey.
- Yeah, once someone registers
they should be redirected to a thank you page
that includes the date and time of the Webinar
and if you're using an automated Webinar program,
your thank you page could redirect to your website
or your Webinar link to play the presentation automatically.
This is the part of the Webinar sales funnel
where you present the Webinar.
It's the moment you've been waiting for.
Now you're the star, your opportunity to wow your audience
and give them so much value that they feel compelled
to pay you for more and while presenting your Webinar,
you'll hit your audience with your offer
and you'll address the frequently asked questions
as well as any objections to making a purchase.
- And after the presentation ends,
send a follow-up email reminding your attendees of the offer
and give them a chance to watch that recording,
again in case they missed it
or they wanna see it one more time
and you'll also wanna send everyone to your offer page
that makes it incredibly clear
why your audience needs whatever you're selling
and for anyone that buys deliver on your promise,
for everyone else start retargeting strategies
and attempt to get more sales.
That could be emails that you sent out or targeted ads
or just as extra tips and tricks to get them
into your funnel that much further
but then go back one step to step one, rinse and repeat.
- All right, that's a wrap.
I know we covered a lot, but hopefully it showed you
that there's the potential with using Webinars
to make more money in your business.
So leave us a comment below and don't forget to subscribe
to our channel.
- And while you're there ring that bell
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This is the Journey, good luck and happy sales.