Hey, so if you're running an advertising or marketing based business, it's really
important to know the actual laws and the rules and the compliance standards
in your industry. I've done a lot of research on this subject from my own
business and I'll be discussing the legal laws at least in the United States.
I'll be discussing rules of the particular ad networks and platforms. And
also be discussing how to do research and hire a lawyer if you feel you need
those things. So, this is not a fun subject. You know, compliance and laws and
all this stuff. And I just want to note like I'm obviously not a lawyer. Look at
me. I'm not a lawyer. So, none of my advice or whatever is legally... Whatever... Sound
like. But that being said, I've done a lot of research on just the regulations that
exist in the United States in particular. About marketing and advertising.
And I've also done research on to some of the rules that affect things. Now, I
want to make very clear. There's a very clear difference between laws and rules.
Laws, you don't want to follow. Rules, rules are of different ad networks. You
don't need to abide necessarily by all the rules of every ad network. They're
sort of like guidelines. You're not going to go to jail if you're not following the
rule of like whatever Facebook wants this week. So, first of all, some of the
important laws to understand, you really want to look them up on the FTC's
website, okay? An FTC stands for Federal Trade Commission. The Federal Trade
Commission has all of the laws. One of their laws is truth in advertising, okay?
Law. Which is pretty important in understanding. They basically... You tell
the truth. There's the long story short. You know, don't make outrageous claims. If
you make outrageous claims, make sure you say something along the lines of results
not typical. You know, make sure you disclaim if you have relationships with
advertisers. All of it is out laid in the laws by the
FTC. Every industry has different laws. So, I'm technically governed by the business
to rule which is a law within the FTC. Okay? So, I have to make sure my business
because at least for the one product I do own which is my six-week course
called the super affiliate system where I teach people how to do affiliate
marketing on Google Facebook. YouTube etc. I have to make sure I follow the FTC
rules of the business opportunity rule. I've done a lot of research into it. But
again, for whatever your company is, you need to look up the specific laws that
apply to you. But this is where you find them. They're all online and you can do a
lot of research and you know, still answering emails and all that stuff. But
I took about a week just to really get myself clear on all of the laws in my
business. And that's really help to me. Nobody spends any time looking at the
laws in their business. They just kind of go by what their friends say. The other
law that's kind of important is called the Magnuson Ross Act which is basically
it governs you know how you can offer guarantees or warranties. Or if you have
like return policies for your products. This can be an important law to kind of
help you understand what language you are and are not allowed to use. These are
helpful things to read up on. Do some research on the FTC website in regards
to your business so you know you're always making all the proper disclaimers
and abiding by all rules or laws. The next is rules. Now, the rules typically if
you're advertising on Facebook or Google or YouTube, they're going to have some rules
about what type of ads you can put up. You know and each ad network has
different rules for what they find is acceptable on their particular platform.
So, make sure you read up on the rules of the specific platform your advertising
on. Facebook, Google, etc. Okay? Now, I've read up on all the rules for my own
product. Because one thing that we had a problem with was one of my students had
a Facebook account go down. So, what I did was I did deep dive research into this. I
hired a lawyer. You know, I looked in to see if Facebook was making a credible
claim against us and I just made sure everything was compliant with Facebook's
rules. The next thing to do is do your research on your competitors okay? So,
once you've read up and done a little research on the laws and the rules and
industry that govern whatever business you're doing, do research into what your
competitors put in their terms and conditions and their privacy policy or
disclaimers they make, etc. Again, if you're doing business in the jewelry
niche, there's certain things you can and cannot do. There's certain things you
need to state like the purity or whatnot. You know, every industry is different. So
read up on, you know... See what your competitors are doing to help guide your
own activities. And last but not least is you know hiring a lawyer. The way I do
things, I only work with people my competitors are working with. So, when I
went to hire a lawyer, I looked for a lawyer that worked in my
specific industry that was working with similar companies to mine. I found that
to be the most effective way to judge if you're doing or the right thing or
hiring the right people is if they're working in an industry closely related
to exactly what you're doing. Again, I don't want to hire a lawyer who
specializes in, you know, just a general practice lawyer because there's a
million laws. There's a million rules and they don't know the specific laws that
regulate my particular space which is considered business opportunity. So,
that's how I've done my compliance and I've done my own research and I've
analyzed my own competitors to get up to speed on things. If you've done your
research, just type in the comments, 'I've done my research." Because I don't know
many people who have. If you just don't care about compliance or anything, type
in the comments, "Don't care." I'd like to get an idea of you know if this is a
topic people even care about because it's it's not a fun topic like... Let's
face it. If you want to learn more about how to make money online or how to do
affiliate marketing which is what I do. You can subscribe to my channel and
you'll get a free playlist. It's a free course. 10 videos on how to do affiliate
marketing step-by-step. That's pretty exciting and there's some cool free
bonuses once you subscribe as well. Also like this video and leave your comment
of what I said before. Look forward to seeing you in the future.