- Congratulations!
Your book is on Amazon.
Maybe you even had a stellar launch.
But now book sales have gone a bit stale.
What do you do?
Well, if you're wondering what you can do
to sell more books on Amazon,
then this video is for you.
(upbeat music)
Hey there, I'm Julie the Book Broad,
founder of the fabulous self-publishing services company,
Book Launchers.
The most popular video on this channel
is an oldie called
"5 Things To Do Once Your Book Is On Amazon."
This is definitely an update on that oldie but goody.
So the first thing you need to do
to sell more books on Amazon is, any guesses?
Go ahead, post your guess below.
Did you say get more reviews?
Give yourself a pat on the back, my friend,
because you're right.
Number one is get more reviews.
There's not a hard and fast rule,
but we see the tipping point at 25 reviews
and then the next one at 50 reviews
as far as ad performance goes.
So if an ad is performing better,
you can assume that your overall conversion
and ability to sell and leverage your book
into other things like media, speaking, and more,
is improving at those markers too.
Reviews are the lifeblood of your book.
So when someone says, "I loved your book!"
Respond by saying,
"Please do me a favor and help me
find other fabulous folks like you to read the book.
Can you please post a review
and share who the book is for
and how it will help," or something like that.
Number two, hit up Amazon Author Central
and get your profile up-to-date.
I'll share a video at the end
that will give you the latest and greatest tips
and some examples to model for your page if you'd like.
But Amazon Author Central is a place
where you can showcase all your books
if you have more than one.
You can put videos,
you can highlight book awards you've won,
you can have blog posts and links.
Use this page to help you sell more books
by making your profile appealing and full
of credibility that makes a reader want
to read what you've written.
Number three, send traffic to Amazon that converts.
This means you shouldn't just check your sales rank
from every device you get your hands on,
nor is it a great idea to tell people
to check out your book on Amazon.
Instead, use a universal link like this one.
This allows readers to check out your books
and then choose the platform they want
to buy your book from,
which means when someone does hit your book on Amazon
or hit your book page on Amazon,
they're more likely to convert to a sale,
which will make Amazon want to show your book
to more and more people like that one,
thereby helping you sell more books.
Number four, check your metadata regularly,
which for the purposes of keeping it up-to-date primarily
is your categories and your keywords.
A tool like PublisherRocket will help you with this.
You can also use this tool from Nerdy Book Girl
which I'll link below to help you figure out
what categories you're showing in
and make sure they make sense.
Ultimately, Amazon categories are based on BI set categories
and keywords and they're different for Kindle,
for audiobook, for print, for amazon.com versus amazon.ca.
So the category list is a bit of a game
and you need to make sure you're not losing
that game by being placed in some totally wrong category.
Also, you wanna make sure your keywords
are staying current as well.
Over time, the words people search for on Amazon can change,
so keeping your seven keyword boxes inside
of your KDP dashboard up-to-date
as well as keeping your book description fresh
with good and relevant keywords is important.
Now, when I say keep it up-to-date,
I'm not telling you to change everything all at once,
but every three months or so,
check in and make one or two adjustments.
Oh, and if you do find yourself in
some really wonky categories,
email KDP support and they'll get that sorted for you.
Number five, run promotions to drive sales on Amazon.
This can be an ebook sale, or Amazon ads, or both.
We like to do both with our authors.
We'll run a five day, 99 cent ebook sale
for some books to get a surge in sales
and we'll consistently run Amazon ads around these.
We actually turn off the ads
when we're running a 99 cent ebook sale
so we don't throw the metrics off.
But ultimately Amazon is a conversion machine,
so if you are showing it who will buy your book,
they will show the book to other people
just like those people
to hopefully keep helping you sell books.
All right, those are my five up-to-date tips
for 2022 and beyond.
What did I miss?
After you hit the thumbs up button 'cause it feels so good.
Let's chat about it in the comments below.
And when you comment the day of video is released,
you'll be entered to win some sweet #noboringbooks swag.
Okay, now for that Amazon Author Central video I promised,
head right on over here,
and this video right here is all about
surprising facts about book categories on Amazon
that I think you'll find enjoyable as well.
Both are a great watch, so click on over.
I'll see you there.