YOU
YOU WANT
YOU WANT TO HAVE A TOUGH JOB IN THE UNITED STATES THESE DAYS? BE A BEER WRITER SOMEONE WHO
KEEP TRACK OF ALL THE4@ THINGS
HAPPENING IN THE EVER-CHANGING
WORLD OF BEER.
THAT IS THE OCCUPATION THAT4@
JOSHUA BERNSTEIN HAS CHOSEN.
HE IS THE AUTHOR OF A BOOK, 4@
"DRINK BETTER BEER"4@.
>>4@ WHERE DID YOU GET MARRIED
JOSH?
>> PORTLAND MAINE.
>> WHERE DID YOU PARTY?
>> THE4@ KARAOKE LOUNGE.
A DANCE TABLE, POOL TABLE4@4@.
>> YOU PARTY THAT BUBBAS WHICH
IS A MAIN INSTITUTION.
>> LET'S TALK ABOUT HOW YOU GOT
STARTED IN BEER.
YOU ARE A TRUE EXPERT 4@ON THE
SUBJECT.
WHEN YOU ARE 4@A YOUNG MAN
GETTING INTRODUCED TO THE WORLD
OF BEER4@ WHAT DID YOU DRINK?
>> IT WAS BUSH 4@LIGHT, NATURAL
LIKE, THE BEER WAS JUST 4@A 4@
JOURNEY TO INTOXICATION AND NOT
AN X NATION OF FLAVOR.
>>4@ NOT A BEER CHAMPIONSHIP X
>>4@4@ IT WAS MORE ABOUT ALCOHO
AND BACK THEN MALT LIQUOR WAS
THE THING WE SHOULD BE DRINKING
THIS WE WILL BE COOL, WE DO
THESE THINGS TOGETHER.
WE ALL MAKE MISTAKES IN OUR
YOUTH.
IT'S NOT SOMETHING I DRINK
THESE DAYS TH4@AT IS PART OF MY
UNDERSTANDING WHERE YOU CAN
DRINK BETTER.
>> YOU WANT PEOPLE TO FIND
BETTER BEERS, YOU DON'T WANT TO
PREACH TO THEM, LECTURE TO
THEM, YOU WANT 4@TO FIND BETTER
BEERS.
>>4@ DRINK BEER BETTER BUT NOBO
LIKES BEING TOLD WHAT TO DO.
I DON'T.
WITH THE BOOK THERE IS SO MUCH
HAPPENING IN 4@THE INDU4@STRY.
YEARS AGO 1500 BREWERIES AND
NOW MORE THAN 7000.
WHERE WE BUY BEER, HOW 4@WE BUY
BEER, THE STYLES4@4@4@, EVERYTH
HAPPENING SO FAST.
SO I WANTED TO HELP PEOPLE
UNDERSTAND WHY THE SHIFTS ARE
HAPPENING AND BETTER UNDERSTAND
WHERE THINGS ARE AT AND WHERE
THEY ARE GOING.
>> USED TO BE 25-30 YEARS AGO
NOBODY WAS INTIMIDATED.
AND NOW THERE ARE SO MANY TYPES
OF BEERS.
SOME ARE VERY PRICEY.
SOME PEOPLE CAN BE INTIMIDATED.
OF BEERS. SOME ARE VERY PRICEY. SOME PEOPLE CAN BE INTIMIDATED.@
ADVICE YOU GIVE IN THE BOOK4@,
DON'T JUST ASK ONE PERSON, ASK
A WHOLE LOT OF PEOPLE ABOUT
SUGGESTIONS, RECOMMENDATIONS
ABOUT BEER.
>>4@ GET A GOOD MOSAIC OF
OPINIONS.
I AM NOT THE PERSON TO TELL YOU
EVERYTHING ABOUT BEER SO4@4@ I
TO TALK TO A LOT OF PEOPLE TO
SEE WHAT 4@THEY ARE DRINKING.
IF YOU WANT TO FIND PASSIONATE
ANSWERS ASK SOMEONE WHO WORKS
IN A BEER STORE.
THEY WILL TELL 4@YOU WHAT THEY
LIKE AND WHAT THEY DON'T.
>> 4@YOU WENT TO A BREWERY IN
MAINE AND TOOK PART IN A
SENSORY PANEL.
WHAT DID THAT INVOLVE?
>> ESSENTIALLY, YOU GET 4@THIS
DEAR4@, HOW DOES THE BEER TASTE
THE SAME TIME AND TIME AGAIN.
I WANT TO FIGURE OUT WHAT STEPS
THE BREWERY ENSURES THAT.
THEY HAVE THE ENTIRE LAB TO
SUPPORT THEM THAT THERE IS NO
OFF FLAVORS OR AROMAS OR THE
BEER IS NOT GOING TO EXPLODE.
ALL THE SAFEGUARDS TO MAKE SURE
THE BEER IS 4@DELICIOUS AND I
WANT TO MAKE SURE AND GO4@ BACK
AND HAVE ANOTHER ONE.
>>4@ 4@THE NEXT POINT, A GOOD 4
IT GOES TO WHY BEER CAN BE
EXPENSIVE THESE DAYS.
MAKING BEER IS EASY,4@ MAKING
GREAT BEER IS NOT.
>> MAKING GREAT BEER TIME AND
TIME AGAIN IS TOUGH.
THAT'S WHY WE NEED TO CELEBRATE
WHEN YOU GET A GREAT BEER AND
YOU HAVE IT AND YOU HAVE IT
AGAIN AND IT FILLS THAT SAME
SORT OF HAPPINESS IN YOUR HEART
YOU HAVE IT AND YOU HAVE IT AGAIN AND IT FILLS THAT SAME SORT OF HAPPINESS IN YOUR HEART@
AND STOMACH.
THAT IS TO BE RECOMMENDED.
A PART OF THE CHALLENGE IS4@4@4
THE EXCITEMENT SO MANY 4@BEERS
ARE COMING OUT.
YOU HAVE ANOTHER NEW BEER TODAY
AND ANOTHER NEW BEER TOMORROW
THEY WILL NOT REPEAT IT.
IT'S HARD TO KEEP TRACK OF
WHAT'S HAPPENING.
>> THE SECOND REVOLUTION IN
BEER THE FIRST ONE BEING THE
LAST 10 TO 4@1520 4@YEARS.
WHAT IS THE SECOND REVOLUTION? @
>> IT'S HOW WE COME AROUND
BEER.
HOW WE SPEND TIME WITH 4@FAMILY
FRIENDS AND PEOPLE.
IT'S4@ AS MUCH ABOUT THE FLAVOR
AS WHERE IS WHERE WE ARE
ENJOYING THE BEER.
>> ALL THOUGH YOU DRINK ALL
KINDS OF GREAT YEAR, YOU
ACKNOWLEDGE THAT 10 YEARS AGO
YOU WOULD NOT HAVE HAD A BASIC
OLD-FASHIONED PLANE BEER.
BUT NOW IT'S IN YOUR FRIDGE4@.
YOU ARE'S PERFECTLY HAPPY4@ TO
HAVE JUST AN OLD STANDARD
SOMETIMES.
>> SOMETIMES YOU WANT TO DIVE
DOWN TO GO TO THE FARTHER
REACHES.
AND BACK AT HOME THIS IS GOOD
AS WELL.
SO IT'S A PRETTY WELL-ROUNDED
IDEA AN UNDERSTANDING OF WHAT
BEER IS AND4@ THE ROLE THEY PLA
IN AMERICAN SOCIETY.
>> AND ENTERTAINING4@ BOOK THAT
WILL ILLUMINATE EVEN 4@THE BEER
WEEKS.
THE NA4@ME OF THE BOOK "DRINK
BETTER BEER4@". YOU WILL FIND T