So live streaming is the mega trend right now
And right in the center of the battle is Meerkat
And Periscope which is better that's what we are going to talk about
In this video
Hey what's up video influencers Sean here helping you
Crush it with online video and if you are watching this
Video you already know that live streaming is where is at
It's like the internet is young again everyone is excited and
It's not that this is necessarily a new technology is more of
The fact that it has become more user friendly and more sustainable
On our mobile devices on computers and more accessible to the masses
To jump right in, so it is like a land rush right now, and so if you are
Jumping in in this conversation you are curious about this
Everything is so new I want to hear your on the comments bellow
Which do you like better what questions you have
Which one is the one you think is the contender
And which one is gonna win so what are the differences
Between periscope and meerkat check out this comparison chart
As you can see they are pretty similar head to head but
One thing to know right of the top is that meerkat is being a
Little bit more rush in their development with only eight weeks
Under it's belt meanwhile periscope it's been develop for a year
And that shows in the overall design observers agree that periscope is
A cleaner sleeker stronger app overall then you scroll that and you
Find out that they are very similar head to head but then periscope
Begins to pull ahead because of a few features right there at the
Bottom of the chart the fact that you can actually re play broadcast
Recordings meerkat's disappear as soon as you post it the fact that you
Have twitter social graph connectivity and twitter following connectivity
Why is that, is because twitter purchased periscope and it's showing it favor
Where as it block those features from meerkat and what that means simply
Is that you can better develop community find people and follow
People on periscope we know that in social media it's all
about community and connectivity and that might just give periscope
the cutting edge advantage that could mean that it pulls a head but is there
a guaranty winner yet ? not so fast, it's so early in the game that it can still go
either way and both are certainly creating revisions, iterations and updates
to stay on the bleeding edge of live stream as far as growth goes,
you can see that, as far as growth goes you can see here that meerkat was
having crazy growth sustainably but as soon as periscope launch it
shoot right up to match Meerkat's audience furthermore there are a few things
to know having testing both platforms with Benji and myself one of which is
that Meerkat a lot of times seems to have a 10 second delay but it's
much as a sixty second delay when streaming that makes conversations
very hard the lag and the latency is pretty extreme on the other side
periscope is often times streaming at about 2 seconds delay
much snappier and lends itself just to that one year development showing
that it's coming out really strong there strategically I think I there might be
value in playing with both platform and even make one or the other
your strategy depending on what's overall brand or goal is online
think about it like this, coke and Pepsi in 2014 coke had 42% of the carbonated
soft drink market where Pepsi had 30% coke was a head of leading
but you can't ingot the 30% that of course Pepsi had, I'm not sure if you are
a coke person or a Pepsi person, let me know on the comments below
coke for me, sorry , but as we know Pepsi still crushing it even thought coke
is the leader, so on Meerkat you might want to make that a strategic platform
why ? because still a great way to connect your audience, and pay attention
to the leader board if people start shifting to periscope in a mayor way
you can go all in to climb up that Meerkat leader board to plant your
flag in the ground and have more awareness and discoverability for your
brand online so which app do you thing is better and why
let me know in the comments bellow, do me a favor and hit the like button
on this video and subscribe to video influencers for more videos
for helping you crush it for YouTube and online video and now
live streaming and hey my partner Benji and I in video influencers
put together a free guide for YouTube specifically and of course
YouTube is still the juggernaut of online video and so if you are
Interested in downloading that free guide then head to videoinfluencers.net
And pick it up for free there, check out links in the show notes in the
Description below and we'll talk soon