Hi everyone, Nicky here and welcome to my channel. In this video you're going to learn
about Mailchimp template design. Specifically what they are, where to find them and most
importantly which is the best template to use for your campaigns. I'll be sharing one of my
Pro Mailchimp tips with you to help save you a tonne of time when it comes to creating templates
and to help you create a consistent brand look in your emails. If you're new to my channel I'm
Nicky Pasquier, I'm a Canva Certified Creative and HubSpot email marketer and I want to share
with you some of the best marketing tips, tricks and tools to help you succeed online. So be sure
to subscribe to my channel and turn on that little bell notification so that you're the first to know
when I publish a new tutorial. So today I'm going to talk to you about Mailchimp templates and to do
that I'm going to hop across to my own Mailchimp account. For those of you who are just starting
out with Mailchimp I'll explain very quickly what the difference is between an email template
and an email campaign. Think of a template as you would do a piece of writing paper. You’ll
be addressing your recipient like, “Hi Sarah”, and underneath that will go the body of your message.
Unique to emails though you can include links to external web pages as well as that all
important Call to Action to entice subscribers into taking your desired course of action.
You can also upload photos, graphics and video links. An email campaign is the ‘envelope’ if you
like into which you’ll put your piece of ‘writing paper’ or template. Add a name and an address.
But with an email campaign you also have the ability to write a Title to snag your recipient’s
attention in their Inbox, and add a little preview text. So over to my Mailchimp desktop
and one of the things you might notice is that interface has changed again and for the better
I think. To locate templates you’re going to go across to the left hand side toolbar.
You’re going to click Campaigns and underneath the drop-down menu is a link to Email Templates.
And on this page you’ll find every single email template that you’ve created.
You can either go in and edit an existing template, or you can create a brand new
template by clicking on the grey button in the top right hand corner of your desktop.
And this is where you’ll find various template options. You’ll find ‘Featured Layouts’
which are pre-formatted templates that you can drag and drop content into. You can select
whatever layout you want according to what you want to do or achieve with your email.
So for instance you can sell products, make an announcement, tell a story, follow up on something
or you can educate someone. So I’m going to click on ‘Sell Products’ here.
And Mailchimp will very helpful prompt you through the design process. So you can add
a banner image in this section here. Scroll down and add a smaller image of a product.
Add clickable links over to your shop. Add more thumbnail images of your products
and more clickable links. Underneath the Featured Layouts you have the Basic templates
and you have total control over what your template will look like.
They’re a little like using a completely blank sheet of writing paper. Personally I like to use
this particular template here that has just one column. And I’m just going to preview it for you.
And it really is very plain and very much up to you what sort of content you place
in the template, but actually I quite like that. Next there’s a tab called
‘Themes’. If I just click on it for you, you can have a look. And these are all
really beautiful templates which have been designed by professional email marketers.
If you click on this dropdown menu here you can see that the themed templates
are divided into categories. So let me show you, there are 30 newsletter templates here.
So if you’re struggling to create a newsletter you can get some inspiration from some of these.
Or if you’re feeling particularly clever you can also code your own. So back on my
Mailchimp home page and I’m just going to find one of my templates that I created earlier.
And I’m going to click on “Your own brand template”.
The most important thing to bear in mind when designing an email template
is the layout will be slightly different according to your overall goal. So if you remember in the
product template I showed you there was plenty of space for you to upload photographs or
illustrations of products that you’re selling. A B2B brand template will be slightly different.
You’ll probably see a main Header image, a title, a paragraph or two of explainer text. Underneath
you may have an image, a photograph, maybe a link to a video. You’ll almost certainly see a Call to
Action button and then the sign-off. A Mailchimp template is roughly divided into six sections and
you’ll find them under the ‘Style’ button. All of these sections can be customised with your own
visual brand style. And here’s a Pro Tip for you: before you start building your template the first
thing you’ll want to do is set the template styles. This will save you a lot of time in the
long-run and will also that you have a consistent brand look and feel throughout the template.
So before you start adding any content to your template you’ll want to click on each of these
sections and set your background colour, your heading text, size, colour, whether it is bold,
the alignment and so on. And you’ll want to do that for each section here. Don’t forget
if you make a mistake nothing is set in stone. So you can always delete blocks by
hovering your mouse of them and clicking on the trash icon. You can also duplicate content blocks.
And you can move them around on your template.
The last thing to do is to save and exit your template.
So I hope that was super helpful for you. If you enjoyed this tutorial don’t forget to give it a
‘like’. Subscribe to my channel and turn that bell notification on. Don’t forget to check out
my Canva resources. There are a tonne of Canva free tutorials on my own Playlist. If there is
anything about Mailchimp that you would like me to cover or you’d like to learn just drop your
suggestions in the comments box below. Thank you os much for watching and I will see you next time!