.
. >>> TIME FOR MY FAVORITE PART OF
THE SHOW, MONEY, POWER,
POLITICS, IN THE WAKE OF THE
TERRORIST ATTACK IN NEW ZEALAND,
FACEBOOK HAS A SERIOUS CONTENT
PROBLEM ON ITS HANDS, GUESS
WHAT?
WHAT? MAYBE BEFORE.
MAYBE BEFORE. THE ALLEGED SHOOTER WHO SHARES
HIS HORRIFIC ACTS LIVE ON THE
PLATFORM IS HIGHLIGHTING A
BIGGER FIGHT THIS TECH GIANT
FACES.
FACES. WITH THE ORIGINAL VIDEO TAKEN
DOWN, REUPLOADS BECAME NEAR NEXT
BIGGEST ISSUE.
BIGGEST ISSUE. FACEBOOK BLOCKED 1.5 MILLION
VIDEOS THAT CONTAINED PART OR
THE WHOLE VIDEO ATTACK.
FOR ME ON FRIDAY I WAS A PART OF
AND I WATCHED HOURS OF OUR
BROADCASTS TELLING VIEWERS THAT
PLATFORMS LIKE FACEBOOK WERE
TRYING TO TAKE THE VIDEO DOWN.
DO YOU KNOW WHAT KILLED ME, THE
WORD TRYING.
WORD TRYING. AND IT STRUCK ME, THE ISSUE OF
CONTENT CONTROL ON FACEBOOK GOES
FAR BEYOND THIS SPECIFIC
INCIDENT AND EVEN BEYOND THE
PLATFORM, ITSELF.
PLATFORM, ITSELF. HATEFUL MESSAGES ARE SPREAD ON
TWITTER, INSTAGRAM AND SOCIAL
MEDIA PLATFORMS AND THEY PLAYING
MILLION
MILLION -- PLAGUE MILLIONS OF AMERICANS,
I TOOK IT TO INSTAGRAM.
I ASKED IT.
MY GOODNESS, IT SPARKED MY
PHONE.
PHONE. I ASKED THE PLATFORM IF THEY’RE
WILLING TO PROVIDE CONTENT IF
THEY HAVE MACHINE LEARNING AI
THAT FIGURES OUT, FOR EXAMPLE, I
HAVE SHOE, THEN THEY HAVE THE
ABILITY TO FLOOD MY FEED WITH
SHOE AFFIDAVITS, THEY CAN
PERFORM FOR ADVERTISERS.
AND YET EVERY SINGLE DAY OTHER
THAN BLOCKING ACCOUNTS, I THAT
TICK HATE FILLED MESSAGES AND
SUBMIT IT, HARASSING, HARASSING.
FACEBOOK AND INSTAGRAM SAY THEY
LISTEN.
LISTEN. AND THEY DON’T DO ANYTHING.
I’D LOOIKE TO UNDERSTAND THE
PRACTICE THAT THEY CREATE.
JOINING ME NOW, BLOOMBERG
REPORTER SARAH FRYER WITH A LOOK
AT MARK ZUCKERBERG’S MANAGEMENT
HITTING NEWS STAND THIS WEEK.
THIS WENT UP ON FACEBOOK LIVE,
AT THE VERY LEAST, WHY DOESN’T
FACEBOOK SIMPLY SAY, LET’S
DISMANTLE FACEBOOK LIVE UNTIL WE
FIGURE IT OUT?
>> Reporter: THEY KNEW THIS
COULD BE A PROBLEM THAT VIOLENT
VIDEO COULD BE A PROBLEM BEFORE
THEY LAUNCHED LIVE AND YET THEY
DECIDE LIVE WAS GOING TO BE THIS
NEXT VERSION OF HOW PEOPLE USE
FACEBOOK.
FACEBOOK. WE WERE TALKING ABOUT THE
PROBLEM OF VIOLENT VIDEO ON
FACEBOOK LIVE SINCE BEFORE WE
WERE TALKING ABOUT THE FAKE NEWS
PROBLEM, CAMBRIDGE ANALYTICA,
ANY OF THOSE ISSUES HAS BEEN
WITH FACEBOOK FOR YEARS.
YET, THEY HAVEN’T GOTTEN TO THE
POINT THAT THEY CAN GUARANTEE US
THEY WON’T SEE THIS HORRIFIC
VIDEO WHICH YOU MENTIONED WAS
TAKEN DOWN 1.5 MILLION TIMES.
>> THAT MEANS MAYBE THERE ARE
SOME THAT FACEBOOK DIDN’T GET OR
THERE ARE EDITED VERSIONS OF IT.
WE JUST DON’T KNOW BECAUSE THERE
ISN’T A LOT OF TRANSPARENCY
AROUND IT?
AROUND IT? WHY NOT?
WHY NOT? SARAH, THIS IS AN ISSUE OF WILL,
NOT ABILITY.
NOT ABILITY. I GIVE BLOOMBERG AS AN EXAMPLE.
I USED TO WORK THERE.
SO DO YOU.
THE BLOOMBERG SYSTEM, IT’S A
TECHNOLOGY COMPANY, IF I GO TO
SEND A MESSAGE WITH AN OBSCENE
WORD IN IT.
IT’S UNABLE TO SEND, I GET A
COMPLIANCE ALERT.
COMPLIANCE ALERT. THE COMPANY SAYS, IF YOU KEEP
BEHAVING LIKE THIS YOU CAN BE
OFF OUR PLATFORM.
FACEBOOK, INSTAGRAM, THAT I HAVE
THE ABILITY TO DO IT.
WHY WOULDN’T THEY?
.
. >>Reporter: SO ON INSTAGRAM, I’M
GLAD YOU ASKED ABOUT THAT.
YOU CAN BLOCK CERTAIN KIND OF
COMMENTS AND KEY WORDS IN
COMMENTS, BUT A LOT OF PEOPLE
DON’T KNOW YOU CAN DO THAT.
IT SHOULD BE UP TO THE USER TO
DECIDE.
DECIDE. >> WHY SHOULD I HAVE TO DO THAT?
WHY WOULDN’T FACEBOOK AND
INSTAGRAM CREATE AN TOURNAMENT?
IT’S CLEAR PEOPLE DON’T WANT TO
SEE FU IN A REFONS, WHY CAN’T
THEY CREATE THOSE SAFETY GUARDS?
>> THEY DON’T WANT TO DO
ANYTHING THAT PREVENTS CONTENT
COMING UP FROM WHAT PEOPLE WANT
TO SEE.
TO SEE. PROFANITY IS SOMETHING THEY HAVE
DECIDED IS FINE BECAUSE IT’S
PEOPLE SPEAKING AND THEY DON’T
WANT TO DISCOURAGE USER
BEHAVIOR.
BEHAVIOR. IT COMES DOWN TO THE BUSINESS
MODEL.
MODEL. RIGHT?
RIGHT? THIS IS A BUSINESS THAT IS
INCENTIVIZED TO GET USERS TO
CREATE AS MUCH CONTENT AS
POSSIBLE.
POSSIBLE. IF THAT IS YOUR GOAL, YOU WILL
WANT TO DO THE MOST REACTIVE
THINGS AFTER PEOPLE REPORT IT.
SOMETIMES NOT EVEN THEN.
>> ARE FACEBOOK AND INSTAGRAM
CHANGING THEIR MARKETING MODEL
AND SAY PLATFORMS SHOULD BE USED
BY PEOPLE OVER THE AGE OF 18.
I’M SURE THERE IS NO SCHOOL FOR
SOMEONE TO SAY, GO F YOURSELF
AND LAST I CHECKED, FACEBOOK AND
INSTAGRAM ARE ENCOURAGING PEOPLE
OF ALL AGES TO USE THEIR
PLATFORMS.
PLATFORMS. >> THEY ABSOLUTELY ARE.
SOMETIMES THEY HAVE PEOPLE
YOUNGER THAN THAT, WHERE THEY
USE THE WRONG AGE, FACEBOOK
DOESN’T KNOW, HAVE YOU THE
PROBLEM OF PEOPLE AMPLIFYING
CERTAIN MESSAGES.
CERTAIN MESSAGES. YOU HAVE THE PROBLEM OF
MISINFORMATION SPREADING.
MISINFORMATION SPREADING. THIS IS A REALLY CRITICAL ISSUE
FOR THE COMPANY.
IT’S ONLY GOING TO GET WORSE
THIS COMPANY IS DECIDING THAT IN
THE FUTURE INSTEAD OF DEALING
WITH THAT CONTENT PROBLEM, THEY
WILL FOCUS ON WHAT’S KNOWN AS
ENCRYPTED MESSAGING.
ENCRYPTED MESSAGING. SO MESSAGES NOT EVEN FACEBOOK
CAN SEE.
CAN SEE. WELL, THAT HELPED SOLVE THEIR
PRIVACY AND DATA COLLECTION
PROBLEMS.
PROBLEMS. IT WILL MAKE IT HARDER IN THE
FUTURE FOR FACEBOOK, INSTAGRAM
AND MESSENGER TO HELP US WITH
ANY OF THESE PROBLEMS.
THEY HAVE TO DEAL WITH IT.
>> IN YOUR PIECE, YOU DIG DEEP
ON CONTENT SCANNERS, THOSE WHO
HAVE TO GO THROUGH ALL OF THESE
VIDEOS, THESE MESSAGES, THEY’RE
LOW PAID, LOW SKILLED NATURE.
SHOULD FACEBOOK STEP UP THE
EFFORT AND MAKE THIS A MUCH
BROADER BUSINESS FOR THEM?
>> Reporter: THEY SHOULD PAY
THESE PEOPLE MORE.
I MEAN, THEY’RE IN THE CONTENT
SCANNING HUBS LOOKING THROUGH
VIDEOS LIKE THIS NEW ZEALAND
TERRORIST ATTACK OVER AND OVER
AND OVER AND IMAGINE WHAT THAT
WOULD DO TO A PERSON?
I MEAN, THIS IS SOMETHING THAT
THE VIRGE HAS REPORTED ON SAYING
THEY MAKE $28,000 A YEAR IN THE
UNITED STATES, WHERE THAT IS NOT
QUITE AFFORDABLE IF YOU ARE
DEALING WITH ALL OF THESE ISSUES
AND YOU HAVE TO GO TO THERAPY
AND YOU HAVE TO DEAL WITH THE
IMPACTS AND FOLLOW OUT IN YOUR
OWN LIFE OF HAVING TO DEAL WITH
THE WORST OF THE WORST ON THE
INTERNET.
INTERNET. SOME FACEBOOK EMPLOYEES SAYS
THIS IS WHAT YOU ASKED FOR, WE
HAVE TO DO HUMANS TO DO IT.