.
. >>
>>
>> A
>> A WHOLE LOT OF PEOPLE ARE MORE
INTERESTED IN THE SUPER BOWL
ADS THAN IN THE GAME ITSELF.
AND JOINING US TO TALK ABOUT
THE ADS WE'RE HAPPY TO HAVE
ONCE AGAIN THE CHIEF CREATIVE
AND GROWTH OFFICER FROM
THE MARKETING COMMUNICATIONS
FIRM CRONYN AND COMPANY MR.
STEVE WOLFBERG.
STEVE WOLFBERG. STEVE, GLAD TO HAVE YOU BACK ON
THE SHOW AND DEPLOY A FIVE AND
A HALF MILLION DOLLARS FOR A 30
SECOND SPOT.
SECOND SPOT. SOME OF THESE BETTER BE GOOD.
SO WHY DON'T WE TAKE A
BEGINNING WITH LOOKING AT
THE AMAZON AD THAT YOU LIKE?
FANTASTIC.
FANTASTIC. LET'S ROLL.
LET'S ROLL. >>
>>
>> DO
>> DO WE
>> DO WE HAVE IT?
IT'S JUST FABULOUS, ISN'T IT?
I THINK SO.
I MEAN I LITERALLY COULDN'T
IMAGINE A MORE BEAUTIFUL BATTLE
FOR ALEXA TO BE INSIDE ALEXA
HOW MANY TABLESPOONS ARE IN A
CUP?
CUP?
CUP? THERE ARE SIXTEEN TABLESPOONS
IN THE CUP.
BABY FOOD JUST GOT HERE.
WELL YOU COULD GET THAT KIND OF
SPRAY HONEY.
SPRAY HONEY. I ALREADY RAN THE SPRINKLERS.
THESE ARE A GOOD WAY TO WAIT
AROUND HERE SO TIME I'VE SEEN
IT STAY RIGHT RIGHT OFF RIGHT
OFF THE BAT A GREAT SPOT.
>>
>>
>> YOU
>> YOU KNOW SOMEBODY SIZE TO
BOMBADIL IN THE BODY OF MICHAEL
JORDAN, THE GREAT ACTOR.
YOU KNOW, I LIKE THE SPOT
BECAUSE I LIKE SPOTS WITH
PRODUCT DEMONSTRATION.
PRODUCT DEMONSTRATION. YOU KNOW, A FEW YEARS AGO THEY
HAD FAMOUS ACTORS DO THE VOICES
OF ALEXA.
OF ALEXA.
OF ALEXA. YEAH.
YEAH.
YEAH. THIS IS A FUN MEMORABLE
EXTS OF THIS IDEA.
WELL, WELL WRITTEN.
WELL ACTED.
WELL ACTED. I THINK THIS IS GOING TO BE I
PREDICT THIS WILL STILL BE MY
FAVORITE SPOT AFTER THE GAME ON
SUNDAY AND I ALWAYS GO FOR
COMEDY FIRST AND FOREMOST.
>>
>>
>> ALL
>> ALL RIGHT.
ALL RIGHT. HERE'S THE NEXT ONE FROM A BUD
LIGHT SELTZER LEMONADE.
>>
>>
>> MY
>> MY SISTER START MAKING LEMONADE
PROBABLY ONE TWENTY TWENTY
HANDED US ALL THOSE LEMONS.
TWENTY TWENTY IS A LEMON OF A
YEAR MONDAY, TUESDAY,
WEDNESDAY, THURSDAY, FRIDAY,
JANUARY, FEBRUARY.
JANUARY, FEBRUARY. >>
>>
>> IT'S
>> IT'S ABOUT THE ONLY THING THAT
DIDN'T HAPPEN IN TWENTY TWENTY
STEVE YEAH THAT'S A FUN.
SPOTTED ACKNOWLEDGES
SPOTTED ACKNOWLEDGES THE AWFULNESS OF THE PREVIOUS
YEAR BUT DOES SO IN A WAY THAT
HIGHLIGHTS WHAT ARE
THE PRODUCTS MADE FEATURES
WHICH IS LEMONS INTO LEMONADE.
SO YOU KNOW AS MUCH AS I LIKE
SPOTS WITH PRODUCT
DEMONSTRATION I LIKE SPOTS WITH
CLEAR PRODUCT FEATURES AND I
THINK IT'S LOST IN BIG BUDGET
EXTRAVAGANZAS BUT BUT NOT THIS
TIME YOU SEE THE FEATURES IN A
MEMORABLE FUN AND RELATABLE
WAY.
WAY.
WAY. WE
WAY. WE ALL KNOW THE YEAR WAS
TERRIBLE.
TERRIBLE.
TERRIBLE. LET'S MOVE FORWARD.
>>
>>
>> YES.
YES.
YES. ALL
YES. ALL RIGHT.
ALL RIGHT. ANOTHER SURE-FIRE WINNER OR AT
LEAST THE CLOSEST THING YOU CAN
GET IS CELEBRITIES IN THESE ADS
AND BOY, THERE'S A LOT OF THEM
IN THE SCOTTS MIRACLE-GRO ONE
THAT'S FOR SURE.
>>
>>
>> IT'S
>> IT'S THE RED ONE.
I KNOW I KNOW IT ENGI I GOT TO
SAY THEY STILL GOT IT.
SO TEXT ME NOW AND WHEN
THE LAWN AND GARDEN YOUR DREAMS
HEY TRAVOLTA'S DON'T BE TICKETY
TALKING ON MY GRASS FEELING
THIS WHAT DID YOU THINK OF HIS
DANCE MOVES NOT QUITE AS SPRY
AS THEY WERE FORTY YEARS AGO
BUT STILL BETTER THAN I KNOW
BUT PERSONALLY IF I JUST SAW
TRAVOLTA FOR ALL 60 SECONDS OF
THAT SPOT I WOULD HAVE BEEN
HAPPIER.
HAPPIER.
HAPPIER. >>
>>
>> I
>> I DON'T NEED TO SEE MARTHA
STEWART.
STEWART.
STEWART. I DON'T NEED TO SEE THOSE
PEOPLE.
PEOPLE.
PEOPLE. HE WAS GREAT.
I THOUGHT IT WAS FUN.
YOU KNOW, SCOTTS IS ONE OF
THE BRANDS THAT IS IN THE SUPER
BOWL FOR THE FIRST TIME VERY,
VERY GOOD YEAR BECAUSE NOBODY
LEFT EVERYBODY TOOK CARE OF
THEIR LAWNS AND SO A LOT OF
BRANDS WHO HAD A VERY GOOD YEAR
ARE IN THIS YEAR'S SUPER BOWL.
SCOTTS IS ONE OF THE ALL RIGHT.
>>
>>
>> NEXT
>> NEXT ONE, SAM ADAMS TAKING A
JAB AT SOME PEOPLE UP IN
BOSTON.
BOSTON.
BOSTON. YOU HEY, YOU HAVE TO WATCH
JASON ALEXANDER.
JASON ALEXANDER. >>
>>
>> IT
>> IT LOOKS CLEAN TO ME.
IS IT THOUGH AGAIN WHAT
HAPPENED TO I CAN BELIEVE IN
MYSELF SUDDENLY I'M UP ON TOP
OF THE WORLD AND SOMEBODY YEAH.
SURE.
SURE.
SURE. TO
SURE. TO GET THE BUCKS I GOT AHEAD OF
MYSELF.
MYSELF.
MYSELF. THIS IS A TIE TO AND WHAT FOND
OF HUH?
OF HUH?
OF HUH? YEAH.
YEAH.
YEAH. >>
>>
>> NO
>> NO YOU
>> NO YOU KNOW TO ME SPEAKING UP
IS IT A TIE THAT I THOUGHT TWO
YEARS AGO IS IT A TIGHT
COMMERCIAL CAMPAIGN WON
THE SUPER BOWL EVERY SPOT YOU
SAW YOU THOUGHT WAS A TIE
COMMERCIAL?
COMMERCIAL? YEAH, I THOUGHT YOU KNOW JASON
ALEXANDER WHO'S NOT BEEN
RELEVANT FOR TWENTY OR THIRTY
YEARS ON A SHIRT OLD SONG YOU
KNOW THE OLD GREAT AMERICAN
HERO THEME SONG.
I DON'T KNOW WHO THEY'RE
TALKING TO.
TALKING TO. I GUESS THEY THINK EVERYONE
WATCHING THE GAME IS GOING TO
BE IN THEIR IN THEIR 60S LIKE
ME.
ME.
ME. BUT
ME. BUT I
ME. BUT I TO ME THAT'S NOT THAT
WON'T BE ONE OF THE FAVORITE
SPOTS OF THE GAME IS MY
PREDICTION.
PREDICTION. YEAH.
YEAH.
YEAH. JUST SEEM TO LACK A COHESIVE
THEME.
THEME.
THEME. YEAH.
YEAH.
YEAH. IT
YEAH. IT JUST DIDN'T GET IT.
ALL RIGHT.
ALL RIGHT. WELL LOOK, SAM ADAMS THEY'RE
KNOWN FOR SOMETIMES BEING VERY
BOSTON CENTRIC.
BOSTON CENTRIC. >>
>>
>> OK,
>> OK, LET'S
THE
THE YOUR
THE YOUR COUSIN FROM BOSTON I DID NOT SEE THAT
COMING ANYWAY ACTUALLY THROWING
SHADE ST. LOUIS IS WAY WELL
THAT'S WELL THAT'S IT.
>>
>>
>> THIS
>> THIS IS A REGIONAL SPOT.
I'M NOT SURE WILLIE ACTUALLY
EVEN SEE IT IN CONNECTICUT.
I KNOW IT'LL BE IN NEW YORK AND
IN BOSTON.
IN BOSTON. YEAH.
YEAH.
YEAH. AND
YEAH. AND THE FACT THAT BUDWEISER AND
THE CLYDESDALES ARE NOT IN THIS
YEAR'S SUPER BOWL BECAUSE
BUDWEISER FOR THE FIRST TIME IN
37 YEARS IS OUT OF THE SUPER
BOWL THAT MAKES US EVEN MORE
INTERESTING.
INTERESTING. LIKE WHAT THE CLYDESDALES OFF
THEY GO.
THEY GO.
THEY GO. YOUR COUSIN FROM BOSTON.
SEE YOU LATER.
GREAT SPOT.
GREAT SPOT. >>
>>
>> REAL
>> REAL QUICK, WHY IS BUDWEISER
NOT TAKING THIS TIME TO RUN A
SPOT THIS YEAR?
WELL, BUDWEISER ITSELF ISN'T
DOING A SPOT NO OF OTHER BRANDS
ARE LIKE BUD LIGHT AND MICHELOB
BUT THEY'RE PUTTING A LOT OF
THEIR MONEY IN MESSAGES TO
GET PELE TO TAKE THE COVID-
THEIR MONEY IN MESSAGES TO E.T PELE TO TAKE THE COVID-
THEIR MONEY IN MESSAGES TO QUICK LE TO TAKE THE COVID-
THEIR MONEY IN MESSAGES TO QUICK PLUG TAKE THE COVID-
THEIR MONEY IN MESSAGES TO QUICK PLUG HERE THE COVID-
THEIR MONEY IN MESSAGES TO QUICK PLUG HERE FROM COVID-
THEIR MONEY IN MESSAGES TO QUICK PLUG HERE FROM YOURD-
FO
FO
FO CRONAN
FO CRONAN WE'RE ACTUALLY DOING
E SPS THAT ARE RUNNING ON
UP BOWL TO GET STATE
RESIDENTS GET THE COVID19
UP BOWL TO GET STATE RESIDENTS GET THE COVID19VA
UP BOWL TO GET STATE SO IDENTS GET THE COVID19VA
UP BOWL TO GET STATE SO SHAMELESS T THE COVID19VA
UP BOWL TO GET STATE SO SHAMELESS PLUG. COVID19VA
THANK YOU FOR LETTING ME PLUG
CROHN AT THE END OF
THE SEGMENT.
THE SEGMENT. IT'S MY PLEASURE.
>>
>>
>> DO
>> DO WE
>> DO WE KNOW WHEN THE BROADCASTS
ARE GOING TO RUN?
>>
>>
>> YEAH,
>> YEAH, THOSE SPOTS ARE GOING TO
BE RUNNING ACTUALLY ALL DAY AND
THEN DURING THE DURING THE GAME
PRE HALFTIME AND THEN POST
GAME.
GAME.
GAME. SO
GAME. SO PAY ATTENTION TO THOSE.
I DO THINK THEY'RE SUPER BOWL
WORTHY AND YOU KNOW, A MESSAGE
THAT IMPORTANT NEEDS AN
AUDIENCE THAT IMPORTANT.
SO I HOPE PEOPLE TAKE
THE MESSAGE TO HEART.
OK, STEVE WELL THANK YOU FOR
TAKING THE TIME.