Generating leads on Facebook shouldn't feel like rocket science. Let's break down
how to generate leads on Facebook.
Who would have thought that dwelling on your Facebook content could lead to success? I may
have just dropped a serious hint for an acronym that you need to remember, more on that in a minute.
We'll also get into the top 2 tips to make the most of your Facebook content to generate
leads because we're not trying to advertise our cashflow away. And for all my friends who don't
love the data and like me, don't like to do math in public, I'm not good at math, let's simplify these
metrics for you. I want to tell you about the 3 Facebook metrics that you need to pay attention to
above all others. Let's jump in. How dwelling on your content can lead to success and we're
talking about how to generate leads on Facebook. I want you to think of the DWELL acronym. Let me
tell you what each letter means. This is going to help you to understand your target audience better
because when you understand your target audience and how to communicate with them, you can generate
them into being quality leads. So, the DWELL acronym will help you determine which target audiences to
focus on and which that you can also potentially retarget if you're using Facebook ads as well.
D stands for data, meaning people who have maybe subscribed to your email list or following you
on social media. We want to know the data of these people like what where are they from, what's their
demographic, do we speak to more male or female, what are their interests and if you have these
people on your Facebook friends list or on your Facebook groups or they've liked your pages,
you can see all this information be able to get that information to know who am I speaking to
and how can I cater my content to speak more to what they need and give them strong calls
to action to maybe join my email list or sign up for something that I'm selling. W refers to
your website. So, this applies to anyone who's visited your websites or maybe even purchased
one or a few of your offers. With Facebook ads, you can have a Facebook pixel on your website
that can recognize anyone who has a Facebook account that has visited your Facebook page
and can send some retargeting ads to them to say, "Hey, we saw that you looked at this page.
Would you be interested in buying this thing that you might be selling through Facebook ads?"
If you're not utilizing Facebook ads, that's still something important to know that your
content on Facebook is gonna still be relevant to what's on your website. E is for experience. This
is anyone who has viewed your videos or your live streams. So, meaning they've experienced consuming
your content with Facebook, with Instagram because Facebook owns Instagram. You can retarget and pool
those audiences to be able to speak to people who have already consumed some of your content before.
The double L in dwell is for lookalike audiences. Now, this can be utilized in Facebook ads that you
can target people based on the suggestions around your customer list or people who are
already consuming your content. You can also consider the data that we got in D from dwell.
If you know that your customer list or your audience is interested in these certain topics,
you can go to Facebook groups or find other profiles of people who are also interested
in those topics and do some outreach to generate leads which we'll get into in a 2nd. Before we
get into the 2 tips to make the most out of your Facebook content so you can generate leads. If you
were blown away by that DWELL acronym you're going to want to subscribe to my channel because there's
plenty more mind-blowing moments to come every single week on this channel especially if you're
looking to drive more cashflow to your business so click that red button below to subscribe and
make the most out of your business, click that subscribe button. Now, so let's talk about the 2
tips to make the most out of your Facebook content so that you can be generating leads. The first
tip is to test your messaging. As you know Facebook content doesn't last forever. You can do a Facebook
live and it disappears in the algorithms like within hours or days later. So, you want to be
able to test your messaging and see what is your audience responding to the most. Now, if you can
speak more to the content and you see your audience is responding to, you're going to be able to attract
a new audience and you can even see what other popular influencers or people in the same niche
as you, what kind of content they're creating that audiences are responding to because that can give
you some clues to the type of content you want to create that then has a strong call to action
to generate a lead. So, maybe if I see that people are talking a lot about Instagram stories and that
there's a community in Facebook groups that really want to learn that maybe I start talking about
that and have a really strong call to action to a guide that's going to give them templates and
formulas and frameworks to be able to make money from Instagram ads, that's the content that I'm
creating I have a strong call to action where they can opt in or sign up or buy something to generate
the lead. Now, in your messaging, you want to make sure that you're creating opportunities for
engagement. You're asking questions, you're asking them to click through to the call to action, you
can even ask them to message you if you want to be able to start some one-on-one conversations, that's
really great for generating leads because maybe you can get them onto a phone call and then sell
them into your product or service but the 2nd tip is to make sure that you're always monitoring
and optimizing your content. You're seeing what's working what people are engaging with, what people
are responding to and then leaning into that. You always want to be testing and trying new messaging
but the things that you're seeing work, if it's working, keep utilizing that.
Your content is never set it and forget it so you want to be able to monitor and tweak and optimize
to succeed long-term. Monitor your best performing content but also remember that what's working now
may not work forever. Content that you're talking about right now might be really
popular depending on what's going on in the world, current events but even your best performing
content needs to be monitored because things can change and interest can change among your audience,
so you need to adapt as they do. So, now that you know about your content you should be creating to
generate leads, let's talk about the 3 metrics to pay attention to. Now, you want to make sure that
people are engaging with you because when you're warming them up, that means you're going to be
able to generate that lead bring them into whether it's your email system or you get them on a call
or maybe you encourage them to purchase something, one of your products or services. So, you want to be
looking at your engagement rates, you know, seeing that people are liking, they're commenting, they're
sharing, which is also going to help to reach more people. Now, on the lead generation side, we want to
see your click-through rate where people actually clicking through on the calls to action that
you're dropping in comments or in post that they're clicking through and they're opting in.
You want to see the click-through rate and the opt-in rate. Now, on the backend of that opt-in,
what is the call to action from that? What's the intention of them opting in? Are they just joining
your list because that does qualify as a lead that they're now in your email list that you can
nurture them, but sometimes your lead generation strategy might be trying to get them on to
sales calls or onto a webinar. So, we want to see how many people are opting in and actually
getting on a call or part of your lead generation strategy is to do some messaging like you message
them on Facebook messenger and you offer to them, "Hey, do you want to get on a call with me?" You also
want to track those numbers of all the outreach you're doing and then how many of those resulted
in you getting on phone calls and how many of those phone calls resulted in sales. Facebook is
an incredible platform to be able to generate leads from. There are so many people inside of
Facebook groups or who have liked your business page that you can run ads to or be able to do
some cold outreach and nurturing with your content and bring them into your products and services. If
you're looking for more strategies to explode your monthly revenue and effortlessly ascend even brand
new audience members into your high ticket offers, I want to invite you to my live private training.
It's called "Hello to High Ticket." We help you generate leads and ascend them all the way into
your high ticket offers so click the link below and get your invitation to our private training.