Heya playas, I just got back from VidCon and I know, I know it's been a long time since I've put up a
video but i can assure you that this video will be chock full of useful data for you to use
if you create videos on YouTube.
Two weeks ago when I attended VidCon I met so many YouTubers that were
dedicated, passionate and had that will-power to succeed. So many people are creating such
awesome content and as great as that sounds your videos could potentially get lost in the
shuffle of everything that's out there. So what do you do? Become
the master of metadata of course. The title, description, and tags are so important
to help you get your get out there. Brett the Intern described video as being a
package sent by the post office. If there's a clear address,
stamp and return address then the Post Office won't be sitting there going what the hell
do I do with this shit. Your video is just a block and all the text you attach to it helps it
get through all these filters. The best way to optimize your title is to put the more
important keywords in the beginning so that they're more prominent in the search. Google's
algorithms are always changing. Lots of important YouTubers are not moving up
in subscribers because their videos are just not being seen. Therefore the best
way to get your videos seen is to put the most relevant data as possible.
The keyword there is "relevant". Sure you can put a lot of buzzwords on your video
and pull people in to watch it but they're not gonna stay and they're gonna close it a whole lot faster.
You may not know this but enabling closed captioning and filling out a
transcript of your video really does help in the search. What better way to
populate your video with keywords then to have a direct translation of everything you say?
Infact
Corel Vidal said that by having international subtitles on his videos
it increased it by hundreds of thousands of views. So "Empeza Ahora",
"Cominciare subito", "Commencer des maintenant". Start now.
Speaking of titles the actual name of your video file plays a role in where it gets placed
and what videos are related to it. If you name your
video file 001.MOV, Google's going to relate it to other 001.MOV's.
Corey Vidal
recommended that you use all 256 characters
in that video title to fill it up with keywords.
Why Not? That way when it uploads it will be connected to related content from the start.
Just because you put a video out a long time ago
and it's sitting on the back burner doesn't mean it's curren view count is all it could
potentially get. Update your titles and descriptions.
tie them to relevant things going on now, place your video
as a video response to other related videos so that it gets seen. You worked hard on that video, do you really want it to become just a
thing of the past?
And even if it does become a thing of the past and you set it to private. After 6
months YouTube will take those videos once you un-private them
and put them at the top of your subscribers boxes
and as if it's a new video. That's cool right?
So if you're proud of yo' shit and you got new subscribers, send it out there and score some more views.
All in all, metadata is the POWER behind each video.
It fuels the search
and builds connections but, content is still king.
Making a good quality video is just as important as tagging it properly.
Like this video if you found it helpful in any way.
And if you wanna learn more in depth stuff on SEO and YouTube data metrics, check out ReelSEO
because
they're an amazing channel that's teaching everyone how to build a great brand
experience. Leave a comment letting me know, what are some techniques that you use to help get your videos seen out there.
And subscribe to the channel if you enjoy watching me
talk about so many different things. I'm back, for good, no more breaks,
none.
As always guys, Love
and Peace.
Here's a thought, if you're a YouTuber you don't make videos for a
living. You get views. Think of it like this, if you put out a video and it gets zero views, you get zero dollars.
So technically, you're being
paid for the amount of views you get, not the amount of videos you make.
Another quick tip, engagement is so important. I engage with you guys right? We
talk right, we cool like that right?
Right? Right?
Right.