- Hey gang, so you're a business owner
you're an entrepreneur and you wanna grow your business.
And you're worried about this recession.
You're worried about this economic downturn
well this video's for you.
Because we're gonna be talking
about low cost customer acquisition.
That's what all entrepreneurs
and business owners wanna know.
How can we get customers the lowest possible cost?
Let's find out.
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What I wanna talk about today
is some really low cost customer acquisition stuff
that you can do for your business.
Because I think it's really important
the winners in a recession are the people
that keep on marketing their business.
The people that are going out there
continuing to drive their business forward.
And we're certainly doing that in our organization.
And I'd like you to do the same in yours.
Now, when you're starting out in business or you're worried
about recession, thinking Christ should I do that
radio campaign?
Should I spend that 10,000 pounds
on a Facebook marketing campaign?
Should I be doing Google PPC?
Should I be speculating to accumulate
but I haven't really got the cash
to speculate to accumulate.
Well, I wanna give you some real good advice
on how you can speculate for real low cost.
It all comes down to some basic business first of all
and I've sort of, when I'm thinking about business
I'm thinking about the seven P's.
I wanna just quickly go for through.
Make sure you've got the right people around your business.
That's management team, not customers, best management
best supervisor, best leaders of your business
best staff looking after your business.
Then you wanna make sure you've got a really good product.
There's no point in marketing,
a shoddy product that no one wants to buy.
And when it comes to that product
make sure you've got a hungry audience for it.
So look, I've been doing loads
of these conversations on my podcast recently.
There's two types of businesses,
there's the difficult, difficult business,
and then there's the easy, difficult business.
Loads of people that come here on my podcast,
they're the ones that fall into what I call
the easy, difficult camp.
Oh I seem to be doing better than the ones
that are in the difficult, difficult camp.
An easy, difficult businesses
is like a day nursery business or a care home
or a car rental company or renting out property.
It's difficult to get any business over the line
but it sits in the easy, difficult camp.
People always want childcare.
They always take care homes.
They always want to rent a house.
There are people need to buy cars, rent cars.
So you wanna make sure you're in the easy difficult camp.
But one of the big things that
I think makes a business as difficult is a hungry audience
for the product that's out there.
Now, I'm not saying that
difficult difficult business is possible.
Like Elon Musk think about this blog here,
creating space tourism to Mars.
That definitely fits in a difficult, difficult camp
but he set up so many easy, difficult businesses
in the first place, PayPal, Tesla
and all of those easy difficult business
got them over the line before he's going
to space tourism, for example.
So you wanna make sure you've got a product
that people want to buy.
A really good product that's easy to market
'cause when you've got a good product,
then people talk about it once they've discovered it
and use it.
Make sure there's a hungry audience for your business.
You really need to test it to the market
See if there's a hungry audience
not just your friends and family.
Then we're gonna come down to the third P, promotion.
Now the rest of these,
maybe we'll touch them on the video
but we'll do them in other videos
and I'll put up another video of going into detail
on the seven P's at the end of this video.
We've got that, we can share that, can't we Chance?
Yes we will indeed, it's a couple of years old,
but all the stuff is there.
I wanna talk about promotion.
In my trusted notebook,
I've come up with seven, seven things that I think
that you can do for really low pounds,
low dollars, pennies to get customers back.
Number one, and I've done a video
about this on Monday, just gone.
The last video I'd done on the channel podcast,
you can upload a podcast on Anchor.
You can get it on all the podcast platforms
and you can release a podcast.
And that's a great way of getting
a lead marketing your business.
Promote your podcast, promote their giving away value
and advice for the particular sector niche that you're in
that will attract people to listen to your podcast.
And remember this,
80% of people are listening to podcasts to the end.
So you've got that undivided attention into your business.
Number two is writing a book.
I've wrote three books, and usually I've got them on my desk
and Chance is gonna go and get me one right now.
Here's an example of two of them
thank you hand The Millionaire Clown
and The Experienced Business.
Those books have lead generated into my business
well qualified leads
'cause people have invested in reading my books.
Now you can write an ebook.
and just upload it onto Amazon or sell it for really cheap.
Now imagine if you, I don't know
selling materials for houses
and you could write a book on how
for people that wanna build their own house.
101 ways to save money on your self-build.
People then go on Amazon
and they're searching for, Oh, right yeah
there's a book here,
101 ways to save money on my house build.
And then you can then at the end of the book
say thanks for reading this book,
we can supply all the stuff
that you need to build your house.
And we do a consultancy service
that will save you loads of money.
Once you've read my book and profess my expertise.
I mean, this is really where good marketing really comes in.
If you can show you're the expert of your thing,
you're on the way to making millions my friends.
Number three a free blueprint,
similar to the book, but people can land on your website
and you could give 100 top tips
or a calculators or really a stamp duty calculators
or calculators for costing,
anything that gives people an opportunity
to try something that you're doing
to tickle their taste buds if it were.
So blueprint, cheat sheets, swipe files, eBooks, pamphlets,
calculators, costing calculators, anything like that
that you can shove on your website that people can try
and reinteract,
and then they send you their details
to get the details back.
There we go.
Number four, text messages.
I still think text messages are so underused.
They get an 89% open rate compared to emails.
Text messages are gonna cost you
eight to 10 to 12 to 20 Pence.
And you can send out a thousand text messages
especially if people have traded from you before
to remind them to come back and do business with you.
And you can put a little link
at the bottom going straight to your website.
So I just really think text messages are underutilized
in getting customers into your business.
Number five is a video series on YouTube
or embedded in your website,
but always say it's better on YouTube
because then you get in that natural SEO
into Google and onto the wibbly wobbly web.
So what I've done before
you know, a five video series on a particular subject
whether it's getting customers
how to do property or whatever it is
make sure your keywords are meta-tags are in there.
And then you can email them out to people
that have discovered you
and they go, Oh, can you send us a quote?
or look before I send you the quote
let me send you my five email series
or a copy of my book or my blueprint or my podcast
before you make a decision.
How many businesses are doing stuff like that?
Not many, let me tell you that not many,
so it's a great way for you
to profess your expertise over your competition.
The next one, number six, lumpy mail.
And this is an example of something
that we send in the post.
It's my business growth box
has a copies of all my books in it.
And when we're trying to acquire people
to come to our seminars,
people that have been interested in coaching with me,
I send this business growth books
and I do send the, I do sell the box on its own
but on my website if you wanna get access
to everything in there.
But it's a great way for sending stuff in the post.
It's only gonna cost you 10 20 pounds.
But when someone gets something like this,
this is unusual
they're like, Hmm, what's inside?
There's a picture on here.
Go into the effort of making.
I mean, look, if you read on here,
it says go on, rip me open and see what's inside.
Or rip me open you know, you want to, sorry.
I mean, these are great little hacks that marketers do.
And the trick is guys, I mean, you can think about this.
Be unusual where the rest of the world is usual.
Let me tell you that one more time.
Be unusual where the rest of the world is usual.
This is not normal less and less people do stuff like this.
Podcasts books less people can be bothered to do this stuff.
Number seven, I think it's really important
that wherever possible you can give people a free trial.
Now that's the fourth one on my four P's.
Here on my seven P's is pricing architecture.
Pricing architecture is where you come up
with an architecture of getting people
to their be the ideal customer.
Netflix for example,
let people try their system on their videos
for 30 days for free.
And then their ideal customers getting them to be
on the multi streaming service
whether they're paying $15 a month
where the whole family use it for example.
Now that's a very basic pricing architecture,
Disney have a more complicated one.
Apple have a more complicated one.
But where you can get a decent pricing architecture
how can you get people to try before they really buy?
Try before they really buy is a really smart thing to do.
If you can't do free trials in your business,
I understand if you make swimming pools for a living,
you can't say
let me build you a free swimming pool in your garden
see if you're like here for the next 14 days.
That's not practical, but wherever you can do that
it's all about removing friction
from doing business with you when it comes
to economic downturns and recessions.
People are, the same amount of money exists in the world.
I say this nearly on every video,
the money hasn't disappeared.
It's your job as a business owner, marketeer,
business leader, entrepreneur
to prize that money out of people's pockets,
and the way to do that in my opinion
is make it as frictionless as possible
to do business with you.
There's more ideas this in my book
Getting Customers which you can get free
on my website jamessinclair.net,
just pay the postage and packaging.
You want more help on growing your business.
Then why don't you check out this one
talking about free trials
it's my Entrepreneurs University.
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Join, what's your best marketing ideas
hit them in the comments below.
And watch this video here is called The Seven P's
which I mentioned on that whiteboard
that I threw over there about the seven P's in business.
And it's about me talking
about one of our events here at Marsh farm.
So it's actually a real live story
about something that we've actually done
to help grow business.
So watch that video by clicking here,
subscribe to the channel by clicking here
and I'll see you very soon
with another great video to grow your business, buzzy bye.
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