Recently, the CEO of Juul e-cigarettes issued a halfhearted apology to parents whose teens
became addicted to nicotine thanks to his company's products.
But the truth is that just like tobacco, this was all part of the plan.
Joining me to talk about this is Farron Cousins who just finished an incredible cover story
for the national trial lawyer magazine.
You've been following this a long time.
Farron, first thing that comes to my mind, you know, as you know, we, our law firm handled
the tobacco litigation.
We wrote the first legislation about it that was used all over the country.
So we know these cats pretty bad, pretty well, you know, it's a bad bunch of cats I guess.
Give me your take on these people that are showing up with illnesses and couple of deaths
already.
Yeah, just in the last week or so, we have seen I think a 193 different people across
22 different states.
One of them in Illinois, a man is dead now and it's because of some kind of mysterious
vaping related, they believe, disease.
But the reason we start by saying that is because now we got to go back and talk about
what's going on with vaping?
And on the federal level from the federal government, the answer is really not much
at all.
There are few regulations, if any, on what can be in these vaping liquids.
What goes in there, what people are consuming, how much nicotine it can have, and now after
we've been warning for years about the lack of regulations, now we're starting to see
the consequences and they have piled up in the last year.
Okay, yeah, let me back up.
We started doing this story three or four years ago.
As soon as it came on the market, we said, look, here are the problems, and then the
problem is you have this cult.
I don't know how to, it's like this cult.
It really is.
I call it, I call it, it's just so weird.
We do a story.
We say, look, look, God bless you if you want to vape, I don't care.
But you need to know what the problems are.
And the problems are, it's not just the nicotine, it's all the other chemicals that are in,
that are included in that liquid that you're vaping.
Yeah.
It's the fact that you have no, your body has no magnitude response.
In other words, if you're smoking a cigarette, you're, you know, you smoke too much, you
get respiratory issues.
You kinda, you, you, you'd get the light-headedness coming on.
Not with vaping because it's coming in your system so bad.
So here's the point, you know, I know doing this story, all the, you know, all the, all
these people are going to come out, how dare you talk about vaping, vaping, because it
is a cult.
I swear it, it is a cult and that's, that's the way they've built this, isn't it?
They built it with kids primarily.
It is, it's become its own little subculture here in the United States.
They have vaping competitions.
They have conventions and of course these conventions are sponsored by the vaping companies.
You have people out there who swear that vaping has saved their, because it got them off regular
cigarettes, but at the same time they're saying, well, we'll you guys attacking vapes, you're,
you're doing Big Tobacco's job.
But the truth is, a lot of these Big Tobacco companies, including Juul, they've bought
shares of these companies.
No, you, you vapors, you're doing Big Tobacco's job because they own these products as well.
Well, Big Tobacco owns them.
I mean, really, when you get to the point where you can't objective really listened
to a story, Big Tobacco owns you.
We, we saw, look it's it, it crosses generation.
Happened to the baby boomers when we first started the tobacco litigation, we were the
villain because we uncovered all these documents that showed that they had hired doctors to
tell the lie.
They created literature that told the lie.
They phonied up, they phonied up epidemiology to tell the lie.
Same things happen here.
So that was baby boomer generation.
Okay.
Now you've got young baby boomers and millennials that are part of the cult and nothing's different.
You know, they want to say we're different than mom and dad.
We're clear thinkers.
We're, we, we certainly can see it.
All you gotta do is look at the science here.
Okay.
You look at the chemicals that are included in there.
How about this?
What about the fact that in different parts of the country you have independent vaping
companies that mix their own chemicals?
Talk about that.
Right, see, and that's a big part of the problem and this could be what's linked to all these
vaping illnesses we see.
And before you and I talked here, I spent a good amount of time today going through
the FDA's regulation website for tobacco and e-liquid and e-cigarettes and vapes and all
that.
There was not a single thing I could find going through their website on regulations
about any form of federal regulation on what can or cannot go into these vaping liquids.
So, these people who are out there independently mixing these, you know, you walk into one
of those vape shops that pops up on the corner every five months these days, they're mixing
them in house.
So you're putting your life, your lungs, in the hand of some random person behind the
counter who says, oh, let me give you, this will taste good.
But there's heavy metals.
There is diacetyl.
We know that there are cancer causing compounds as well, and whatever else this person you
don't know is sticking into that liquid that you then heat to 400 or 500 degrees in a matter
of, you know, milliseconds and put it into your lungs and people are out there swearing,
yelling at us, telling us that this is the safest thing in the world.
Yeah, what, what it is, it is, it's, it's, it's self actualization.
They, they want to believe it, therefore they won't, it's like a, it's like talking to a
Republican about a bad policy.
No, I'm a Republican.
It's tribal, isn't it?
It is.
I mean, it's, it's almost cult like.
You see with the Democrats, you see it with Republicans, we're in that right now.
I see the same thing happening here.
Look, here, here's the point.
Got about 30 seconds left.
They've got ollie ollie orange.
They've got bubblegum, they've gotten, they've got all these kids' tastes trying to go after
the kids.
They've even market them where they put them on the shelf to go after children.
The type of marketing they do is colors.
It's all going after children.
But really it's not just the kids that go so crazy when we talk about this case.
Right.
It is, it is adults who should have enough sense to be able to think for themselves rather
than having the industry think for them.
And apparently that's, that's what happens here.
Well, you know, and the bottom line is this, if this is what you're choosing to do, fantastic.
You do that, that is your choice.
You have the right to do that.
But don't try to convince yourself or convince other people that we know these things are
safe.
All the science that has been coming out in the short decade these things have been available,
has not been flattering for vapes.
This story, I tell you, but we're going to see it with this story.
We, how dare we talk about the fact that this stuff's dangerous.
Well, and eventually the documents will come too, and it will show everything we're saying.
Yeah.
We'll be in trial with the documents.