HOW MUCH YOU CAN SAVE.FIRST
CAST.
CAST. WE HAVE A MONTH UNTIL THE FIRST
DEBATE RIGHT HERE ON MSNBC.
WHILE MUCH OF THE ATTENTION
BANDWIDTH IS DEDICATED TO
FRONT-RUNNER JOE BIDEN OTHER
CANDIDATES ARE HARD AT WORK
TRYING TO MANUFACTURE THEIR
MOMENT AND HAVING A LOT OF
SUCCESS, I MIGHT ADD.
WHILE THERE ARE 1,000 WAYS TO DO
THAT, "NEW YORK TIMES" POINTS
OUT IT’S A DIFFERENT GAME THAN
IT USED TO BE.
QUOTE, GETTING AIR TIME HAS BEEN
KEY TO WINNING DECADES.
IN 2019 AS DEMOCRATS EACH ARGUE,
THEY ARE THE ONES WHO CAN CANCEL
A TV STAR PRESIDENT’S 24 HOUR
REALITY SHOW, A META ASPECT TO
EACH APPEARANCE.
EACH APPEARANCE. YOU DO MEDIA IN PART TO PROVE
YOU CAN USE MEDIA TO WIN.
MARCO, WE WERE TALKING ABOUT
THIS.
THIS. I ACTUALLY THINK THIS IS ONE OF
THE EQUALIZERS.
THE EQUALIZERS. JOE BIDEN DOESN’T DO A LOT OF
INTERVIEWS.
INTERVIEWS. PETE BUTTIGIEG IS MAKING NEWS
ALMOST ON A DAILY BASIS.
KAMALA HARRIS’S QUESTIONING OF
ATTORNEY GENERAL BARR IS
SOMETHING WE REFER BACK TO AS WE
GO DOWN THE RABBIT HOLE.
>> ONE PIECE OF THIS THAT MIGHT
BE OVERLOOKED, ONE THING TO GET
ATTENTION, HAVE A MEDIA MOMENT,
ANOTHER TO DO IT IN A WAY THAT
SERVES YOUR MESSAGE.
YOU MENTIONED PETE BUTTIGIEG WHO
HAS BEEN DEFT NOT JUST IN
STEPPING OUT AND TAKING ON
DONALD TRUMP BUT HIS MESSAGE AS
NEXT GENERATION OF VOTERS.
ALFRED E. NEWMAN THING.
I HAD TO GOOGLE -- I’M NOT SURE
THAT WAS HIS BEST MOMENT.
HE HAD TIME TO DO THIS WHEN HE
COULD HAVE BEEN TALKING ABOUT
HIS TRADE DEAL TO CHINA.
PRIVATED TO TAKING HIM ON AND
MAKING A BROADER POINT ABOUT
SOMETHING DONALD TRUMP
APPARENTLY IS FAILING AT IN PETE
BUTTIGIEG’S MIND.
BUTTIGIEG’S MIND. A TWO-PART PROCESS, THE SECOND
PART GETS OVERLOOKED.
>> YOU HAVE AN IMPACT, YOU DO A
DEEP DIVE.
DEEP DIVE. YOU PROFILE --
>> I HAVE A HUGE IMPACT.
>> WHEN YOU HEAD OUT, WHO IS ON
YOUR RADAR.
YOUR RADAR. WHO DO YOU WANT TO REPORT OUT
AND WHY?
AND WHY? >> A LOT DEPENDS ON -- A LOT IS
JUST LOGISTICS.
JUST LOGISTICS. I WAS IN IOWA TWO WEEKS AGO.
PETE BUTTIGIEG WAS IN
MINNEAPOLIS, 2 1/2 HOURS NORTH.
ELIZABETH WARREN WAS HERE,
SANDERS, KLOBUCHAR, THOSE ARE
PEOPLE I SAW.
BIDEN IN NEW HAMPSHIRE TWO WEEKS
LATER.
LATER. IT WAS EASY TO CATCH HIM.
SOME LODGE ESKS, SOME WHO IS OUT
AT A GIVEN TIME.
PART IS WHO IS BREAKING THROUGH.
I’M OBVIOUSLY MUCH MORE
INTERESTED IN PEOPLE WHO -- JOE
BIDEN, OBVIOUSLY AND BERNIE
SANDERS TWO FRONT-RUNNERS I’M
GOING TO BE MORE INCLINED TO SEE
BUT THERE HAS TO BE A REASON.
AGAIN, I HATE TO MAKE THE MEDIA
THE TEST CASE FOR WHAT IS
INTERESTING AND WHAT VOTERS
THEY’D TO WORRY ABOUT, BUT A LOT
OF IT IS JUST --
>> I’M NOT TALKING ABOUT THE
MEDIA AS HAVING ANY IMPORTANCE
BECAUSE I WORKED ON CAMPAIGNS.
SOMETIMES THE MEDIA IS HELPING
GET YOUR MESSAGE OUT AND
SOMETIMES AGAINST YOU.
ONE OF THE VEHICLES.
THE DEMOCRATIC CANDIDATES ARE
USING US, SOME TO MORE EFFECT
THAN OTHERS.
THAN OTHERS. ELIZABETH WARREN -- THERE WAS A
QUESTION, DISTORTED ON THE
RIGHT, WHERE IS THE DISCONNECT.
IF YOU’RE A GOOD CANDIDATE AND
COVERING EVENTS, SNARKY,
ELIZABETH WARREN THE DELTA
BETWEEN WHAT SHE’S DOING AS A
CANDIDATE.
CANDIDATE. SHE’S PUT OUT MORE POLICY THAN
THE TRUMP ADMINISTRATION IN TWO
YEARS.
YEARS. SHE’S ACTUALLY A VERY GOOD
CANDIDATE.
CANDIDATE. SHE’S ONE OF THE SMOOTHEST
MESSENGERS ON THE TRAIL AND SHE
DOESN’T GET A TON OF PRESS.
NOT BAD PRESS BUT NOT ENOUGH
PRESS FOR THAT STANDING.
>> SHE’S STARTING TO MOVE UP IN
THE POLLS.
THE POLLS. I THINK IT’S BECAUSE SHE HAS
THOSE TONS OF POLICIES.
SHE’S ACTUALLY GIVING VOTERS
WHAT THEY WANT, TALKING ABOUT
ISSUES, HOW SHE’S GOING TO MAKE
THEIR LIVES BETTER.
IT’S AMAZING TO WATCH.
YOU SEE HER CONNECTING WITH THE
CROWD.
CROWD. SHE’S KIND OF A BIG FORCE ON
STAGE.
STAGE. SHE REALLY CONNECTS.
THAT’S PART OF WHAT GARRETT IS
SAYING.
SAYING. CONNECTING WITH THE CROWD, BEING
OUT THERE, THAT RETAIL POLL SIX.
SHE’S TO ADD WE’RE TALKING ABOUT
MEDIA AND WHERE WE WERE.
ELEVEN YEARS AGO, WE HAVE TO
REMEMBER TWITTER IN APRIL OF
2008 HAD JUST STARTED.
>> I WAS ON THE CAMPAIGN AND I
DIDN’T HAVE TWITTER.
>> YEAH.
>> YEAH. SO THE POINT I’M MAKING IS THAT
NOW YOU HAVE THESE SOCIAL MEDIA
PLATFORMS, PLUS THE RETAIL
POLITICS.
POLITICS. THEN IF YOU ADD POLICY TO THAT,
THERE’S WAYS TO CONNECT WITH
VOTERS.
VOTERS. THERE’S WAYS TO GET YOURSELF OUT
THERE, BECAUSE WE ARE IN A
DIFFERENT PLACE IN 2019.
>> GARRETT, WHO IS DOING THIS
THE BEST?
THE BEST? WHO IS USING US TO THEIR
GREATEST ADVANTAGE AT THIS
MOMENT?
MOMENT? I’M JUST CURIOUS.
>> IT’S TOUGH TO SAY.
I THINK MAYOR PETE HAS DONE A
VERY GOOD JOB OF USING SPEAKER
VIEWS, TOWN HALLS TO MAKE HIS
MOMENT.
MOMENT. HE’S MADE HIMSELF ACCESSIBLE AND
BRINGS THINGS TO THE FORE EVERY
TIME HE DOES THIS.
ELIZABETH WARREN HAS EXCEEDED
EXPECTATIONS.
EXPECTATIONS. THIS IS ABOUT EXCEEDING
EXPECTATIONS WHATEVER THEY MAY
BE.
BE. THAT’S PART OF THE REASON BETO
O’ROURKE HAS STRUGGLED HERE.
HE WAS SO GOOD WITH THOSE VIRAL
MOMENTS.
MOMENTS. THE REASON MOST OF THE COUNTRY
LEARNED BETO O’ROURKE’S NAME WAS
THE MOMENT ABOUT THE KNEELING
NFL PLAYERS.
NFL PLAYERS. THAT VIRAL MOMENT WAS SO GOOD HE
USED IT TO RAISE MONEY AND SO
DID TED CRUZ.
BOTH SIDES PAID ATTENTION TO FOR
THEIR REASONS.
THEIR REASONS. HE’S BEEN UNABLE TO GET THAT
LIGHTNING BACK IN THE BOTTLE, I
THINK BECAUSE PEOPLE EXPECT HIM
TO BE ABLE TO DO IT.
THE CHALLENGE IS GREATER.
THERE ARE A COUPLE OF CANDIDATES
WHO HAVE DONE A REASONABLY GOOD
JOB.
JOB. I HAVEN’T SEEN THE ONE BREAKOUT
MOMENT.
MOMENT. IF YOU’RE LOOKING FOR THAT,
MAYBE WE SHOULD LOOK FOR PEOPLE
AT THE 1 AND 2% MARK.
THOSE ARE THE PEOPLE WHEN IT
HAPPENS, IT WILL CATCH OUR
ATTENTION IN THE WAY MAYOR PETE
DID.
DID. HE WAS SO UNKNOWN LEADING UP TO
THAT CNN TOWN HALL.
>> I AGREE WITH THAT.
I THINK AMAZING.
THIS IS WHAT I WAS TRYING TO
ARTICULATE.
ARTICULATE. IT COULD BE AN EQUALIZER, NOT AT
THE TOP OF THE POLL.
THERE ARE 23.
YOU HAVE A MOMENT, IT’S WORTH
EXAMINING WHY THAT HAPPENED.
>> LOOK, MOMENTS ARE IMPORTANT.
MOMENTS THAT GO VIRAL ARE MORE
IMPORTANT.
IMPORTANT. I WOULD ARGUE ELIZABETH WARREN
IS KIND OF DOING IT THE
OLD-FASHIONED WAY.
OLD-FASHIONED WAY. POLICY AFTER POLICY AFTER
POLICY, GOT A BIGGER OPERATION
IN IOWA THAN OTHER CANDIDATES, A
LOT OF BOOTS ON THE GROUND.
YOU KNOW, SHE’S DOING THE RETAIL
THING.
THING. SHE’S MEETING AND MOVING UP
STEADILY IN THE POLLS.
YOU KNOW, IT WOULDN’T SURPRISE
ME THAT MAYBE A WOMAN CANDIDATE
WOULD HAVE TO WORK HARDER.
>> YOU DON’T SAY.
>> I’M JUST GUESSING HERE.
BUT ALSO THAT’S -- IT SEEMS TRUE
TO HER, TRUE TO WHO SHE IS.
>> I THINK PEOPLE MIGHT
OVERSTATE A LITTLE BIT THE
DEGREE PEOPLE REWARDING
ELIZABETH WARREN FOR ALL THE
PLANS SHE HAS AND ISSUE PAPERS.
THE TWO BIG BREAKTHROUGHS HAVE
BEEN IMPEACHMENT, WHICH IS A BIG
ISSUE, NOT A SMALL --
>> SHE WAS THE FIRST.
>> SHE WAS THE FIRST.
SHE DID IT IN A VERY NOT
OPPORTUNISTIC WAY.
OPPORTUNISTIC WAY. SHE TALKED ABOUT WHAT IT WAS
LIKE TO READ THE MUELLER REPORT.
THE OTHER THING FOR HER -- WHAT
WAS IT.
WAS IT. IT WAS --
IT WAS -- >> ANOTHER NEWS MOMENT.
>> THERE WAS ANOTHER NEWS
MOMENT.
MOMENT. FOX.
FOX. DIDN’T GO ON FOX.
LOOK, YOU COULD ARGUE
STRATEGICALLY ONE WAY OR THE
OTHER BUT IT GAINED HER A LOT OF