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>> [Music by Business Blueprint]
>> Suzi Dafnis: So why you build your personal profile.
So there's many reasons why you want to think about building your personal profile.
One is our clients expectation of change.
They wanna know who is behind the organization.
This is my.. this is what I believe ok...this is not wrong or right, this is gonna what
I believe today..
they want the opportunity to comment, to connect, to say something about what you're doing.
So they will whether you like it or not.
So being really deliberate about what you're saying and how you're saying it and what you're
putting out there, what you're tweeting, what photos you're posting clients expect to know
who you are.
The playing field has leveled and so you don't need millions of dollars to build your brand
as many of you know.
Technology now allows us to build up profile very inexpensively often with tools that are
absolutely free.
And thirdly if you think about any space, any industries, any environment, they will
be more than likely be a thought leader that own that space.
And the rest of us down surround the edges.
So for technology was Steve's job and it's still his job, Steve's job.. off course it's
Bill gate's as well and I won't take away anything from him.
But in your industry there's probably people that have done a lot of good job at building
their profile.
So thought leaders in this space.
And I wanna encourage you if yo wanna take the opportunity to be the thought leader in
your space.
The other thing that I'm really own about is not being a spammer.
And that good thought leader are not spammers cause when they're sharing information when
they building their profile they're being relevant.
So how you can be most relevant to your audience.
For me it's about communicating information that's relevant to business women.
Now for the last 15, 16 years that I've been involved with the Australian business women
network, I mostly focus on women business owners, but more and more corporate women
are saying no body is taking care of our educational needs.
And so they're turning to us for educational as well.
So we need to be relevant to working women.
Be useful!!
one of the things that I think it works to build your profile is to provide resources
links, information, education, to your clients and prospects that is useful.
So I think that you know your customer but if you haven't then you're obviously gonna
do a customer profile, know who they are.
What would you be useful to them.
I know for women some day it's inspiration and someday it's on a Friday, when we do our
Friday success stories on our Facebook page.
It's saying what's happen this week you're really proud of.
A little like you're getting up and sharing your things before.
For me how that useful is that some of us get to the end of the week and it just been
in the business, in the business, in the business and for a minute we can go ok what did I do
this week that is really great.
And pull outsource out for a moment to have some prospective.
And the other is being generous, some people, probably no one in this room will not do anything
unless they're being paid, will not do anything unless a big dollar figures attached to it.
And that is not my philosophy.
I do what I do today, I'm in industry I'm because I volunteer hours and hours and hours
and hours working in the back of the room of seminar room to learn to do what I did.
To go.. just rolling up and going, I want to learn that will you teach you me of give
you my time for free.
I'm speaking here today not because anyone is paying me.
I'm doing it for free.
Now off course what I do is you know.. gonna benefit me in some way.
I believe that but for me doing stuffs for free and being generous is really important.
We at this business women network we do a lot for free.
We have a membership fee, we do advertising on our site, so we do have revenue strains.
But more often than that you can participate in one of our webinars or some of the thing
that we do absolutely free.
And we do that on purpose.. yes there'll be other benefits I don't know what some of those
will be down the line.
I don't know why I've put millions of hours into producing videos and podcast and things
when I'm not being paid to do it.
But I really believe that there's something down the line.
That's not just the generosity I'm talking about to me it's about giving my time, the
things that are important to me.
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