Good news.
You know those little shopping bag stickers on Instagram
where you can click to buy?
Well you can now use them in your Instagram stories,
meaning you can now make more sales on Instagram.
Make sure that you subscribe and hit
the bell to get notifications when I share a new Instagram
video, right here, every Monday.
And stick around to the end because I'm
going to teach you how to customize
your shoppable sticker to fit your brand aesthetic.
I'm Sue B. Zimmerman and I've taught thousands
of business owners how to use Instagram to make more money,
and today, I'm going to teach you
how to use shoppable stickers in your stories in just
a few easy steps.
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How to create a shoppable story on Instagram.
I want to preface this video by saying
I do not have shoppable stickers on Instagram,
but one of my members of Ready Set Gram
let me log into her account.
Rachel, the owner of Modern Muffin,
said that I could teach you all how to do this today.
Step one, prep your accounts.
You want to make sure that you have a Facebook business
account and catalog set up, and if you haven't done that yet,
pause this video and check out the video linked
on how to sell products on Instagram, which walks you
through the exact steps.
FYI, this process is not immediate
and it can actually take Facebook up to a few days
to approve your catalog.
It might feel like it takes a long time in the beginning
but it's totally worth it.
It's important to note that Rachel
has chosen to Shopify as her e-commerce platform
to make building her catalog really easy.
She told me that it took her five minutes
to upload her photos and it was very
easy to add the name and the description
and that she pays $25 a month for this service.
Step two, gather your images.
Before you're ready to post, make sure
that you have several images that
are really good quality that you can share in your Instagram
stories before you put your sticker on it.
Here's a few things to think about before posting.
Do you need to edit your pictures
to be cohesive with your feed?
To be totally honest, I use Instagram's tools and focus
on the brightener and the saturation,
and I play with those two features
to get the picture to be perfect.
Remember, in your stories, the photo is vertical
and they disappear, so you want to make sure
that you have a lot of different variations of that product.
You also want to make sure that the focal point is
on your product and you should crop out
any distracting elements.
And finally, if it is blurry or grainy, don't post it.
Every single thing that you do on Instagram,
whether it's in the feed or in your stories,
impacts your brand and your business,
so you want to make sure that it is exactly
the quality that your customers would want to see.
And stay tuned for next week, when
I share all the details of when you should use
these stickers to make money.
Step three, add your shoppable stickers.
Here we are on Modern Muffin's account.
These are delicious and nutritious protein muffins
that you definitely want to check out.
What you want to do is tap on the Home button
and then tap on the Camera icon on the top left,
and then grab a really good photo
that you want to share in your stories.
Then you want to tap into the sticker icon,
and as you can see, right here in the middle,
I now can tap on Product.
This takes us to the back end, where all the photos are
with the descriptions and the names of the products
that we uploaded to the Facebook catalog.
This one is the chocolate cherry chip protein muffin.
I'm going to tap on Done and then I can take this sticker
and move it to wherever I want on the photo.
I can make it large.
I can make it small.
I'm going to just put it right there,
and then I'm going to share it right in my story.
You want to make sure that when you're placing your product
sticker on your item that it's not too close to the edges,
because if it is, people are going
to tap backwards or forwards and they're not
going to tap into your product to purchase it.
Step four, post.
Here is a ninja tip.
A lot of people don't know about these shoppable tags yet,
so by adding an additional call to action--
actually writing text and putting an arrow
to direct people to your shoppable sticker
is a great idea.
Step five, watch engagement.
As always, pay attention to your insights
to see how many clicks are coming through and going
to your website.
To view your insights, you want to tap
into the three horizontal bars on the top right-hand corner
and then tap into Insights.
Pay attention to your activity.
Make sure you look and see, how many profile visits
did you get, and more importantly,
how many website clicks did you get?
So you know that thing I told you in the beginning?
Let me show you how to customize your sticker.
You can tap on this sticker and make it clear
if you want it to be a little bit more
subtle in a particular clip, or if you
want to make it stand out and have
it be the greens and the blues, tap it and make it bolder.
So be sure to choose whatever's right for your business.
Now that I've shown you how to use shoppable stickers,
you're going to want to make sure
that you use them in the best way possible for your business.
That's why I created a checklist for you
so that you can create and customize shoppable stories.
You can grab that in the description box right
below this video.
And don't forget to follow me on Instagram
at The Instagram Expert, where I share Instagram tips every day.
Did you like this video?
Go ahead and hit Subscribe.
Extra points to each and every one of you
that gives it a thumbs up.
And let me know in the comments below,
what is the first thing that you plan on selling
in your Instagram stories?
And I'll see you in the next video.
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