You have the fan base of just runners?
Just why are running shoes dominating the fashion industry right now?
Well, we've come to the streets of Shoreditch to find out.
So I'm joined today by Aaron and Jerry from curated for runners.
If you haven't seen their page, definitely go and check it out.
The link is in the description of this video, and stay tuned to see how you can win a free pair of shoes.
Right, guys, you ready? Yeah. Yeah I'm ready.
Okay, let's do this. Before we get started, though, quick crep check.
So why do you think people wear kind of running shoes and active wear shoes for fashion?
I think that it's become trendy to be kind of vintage and retro lately.
I think if you look back - like back in the 80s and stuff
people were wearing New Balance's, they're wearing Chuck Taylor's All Star's and stuff with even dress pants.
Even in this area, you'll see a lot of girls wear like men's tailored suits and then they wear it with like
New Balances or something. I also wear the New Balance 530s. They're like the dad shoe. You know?
Yes, they are the running shoes, but I wear them a lot of the time with a nice outfit or wear with a dress
because I think it's kind of like a vintage style. Your shoes are incredible. Are they brand new on today?
They are, actually.
Have you been out in a run in them yet?
No... Oh dear, no I'm joking it's fine.
Get them out. Come on, let's have a look.
Its Primark, I buy from Primark these ones. Oh Primark?
It's just basically for working.
You put me on the spot. Nike...
the 70s? Yeah. Yeah. Yeah! They are really comfortable.
Oh its customized? These are Nike air customized.
Yes. Nike by You. Got Kat? Your name's Kat?
Yes. Yes. How do we know that?
I didn't see. You read it. I just guessed it, I just guessed it. I just guessed it.
I love your footwear. What were the choices behind...
Let's come to you first. Why did you choose these today? So these are
these are five years old. Terrible. No, they're alright. I just... It's just quite warm, so I put them on.
I love your shoes. What are you wearing?
Oakley collaboration with Brain Dead. Yeah.
Amazing. What drew you to these shoes? I just think they look fire.
These are the Skepta x Nike Tailwinds.
The Skepta ones?
Yeah Skepta. Do you run at all? Do you go to the gym? No I don't run.
I don't go to the gym.
So would you wear these for running? Yeah.
Do you wear running shoes for fashion? Not that often. I have a pair of Yeezys
and I guess they can kind of be considered a bit of a running shoe to some people.
And I do wear them in the gym, but not anything else apart from that, really. Why do you choose trainers for fashion?
For fashion? I don't know. I'm an athlete, so I usually wear for basketball and football. So yeah.
Nice. Do you run as well? Yeah.
What do you wear for running?
Usually Nike. Any Nike. Runners, trainers, stuff like that.
I mean, these guys know their trainer stuff. What do we think?
Hoka I know make a good, from what I've seen they are cool
Yeah. I've actually got some like some problems with my foot, to be honest with you. That's why he's a really good for support.
Sorry to be unsexy, but there you go.
So, back in the day, they would have been used for running. Would you wear these for running? No
These are Slazenger's. These were literally £20 on sale from Sports Direct. Incredible.
Why did you choose them? I really like the New Balance ones where they sell out, like, everywhere. So I was like,
these will do. So do you run in these? I used to, but I liked them so much that I
don't run them anymore because they get really dirty, like the mess. Would you run in these shoes? Hmm...
You know what? Personally, I wouldn't because I feel like these bits are a bit too unsturdy for me.
So would you choose these shoes to do any sports in? Oh no, not at all. Not at all.
Would you be happy to race me to that tree? To what Tree? To that tree there?
Sure.
I'm just going to give my phone to someone else. Okay, ready?
We're going off in three, two, one, go!
He's Jogging!
I think, like, more and more the past few years, kind of everyday wearing running
is kind of crossing over more and more. Like, a lot of times,
brands want you to wear their running gear, as the everyday gear as well. So it makes sense.
It's kind of like the next step, I guess, of running, because it kind of happened with
hiking gear and all that now becoming cool and trendy because I think that's now where running is going.
Yeah, people were using the word street wear a lot. Yeah! That's what people have been using today.
And that you're kind of bringing all of your activities into one. You can wear your running shoes to the
supermarket, out to the shop, and then you can run home. Like you were saying, you wear your on monsters to work,
not running, and then run home. Economically as well, you know, if you have a pair of shoes that able to do whatever
you want all in, it works out much cheaper. And the fact is
A lot of people start running during the pandemic, and they carry on the lifestyle over and over, and
they just get used to running shoes and then stick to it. Hence why I think it's dominating the fashion industry.
Are you expecting to see a lot of, like, running shoes in Fashion Week? Oh, yeah.
No, even Chanel is one of the most timeless and probably more
I'd say it's more of a chic brand. A lot of their stuff is for kind of like
nights out and to be a little bit more dressed up and posh. But they had an entire street
line last season, and there were running shoes in there. A lot of people had a lot of
things to say about it, but I think it's just shifting with the times, yeah.
Over COVID I ran, like, half marathons. Oh wow. I got to a point where I was running half marathons every Sunday,
and I would just wear these Nike shoes that I still have now. They're like, £40, like the cheapest ones.
Nike's cheapest running shoes. Got them and then did loads of running in them.
Are you a runner?
Yeah, I'm running on the mountains. Sometimes, i'm just going to Scotland.
Do you know Scotland? There is alot of mountains and just the last month I was was up there.
Oh, Aarons from Scotland. Where I'm from!
really? Yeah! Nice to meet you sir.
What? Running shoes do you wear?
Running shoes? Oh its Nike Airmax definitely
Nice. So what do you think of these guys'shoes?
Oh, it's funny.
Who's are the best? Who's are the best out of the two?
I think these ones. These ones?
Do you like wearing running shoes for fashion? Yeah.
I guess if the shoes comfortable, that's what matters. 100%, and do you judge other people on their shoes?
No. Unless you're wearing Sketcher's. I'm joking. Im joking.
I sometimes find myself doing that! Nice to meet you. Perfect!
I often like, stop People like to see them. Say I love your shoes.
Where did you get them, you know like? Amazing. Okay, let's judge these guys.
So whose shoes do you prefer? Um.....
Oh she hates both. I'm so sorry.
No, No. Maybe these if I was to wear them myself, I would go for these
Those ones. Yeah these ones, the New Balances. Yeah I like those ones.
I like those ones more.
Another vote for Jerry. I think I prefer those ones. These ones?
You are getting absolutely clarted mate. She even liked silver and she didn't want those.
I think there was the compliment itself said it worked on me.
Yeah, that's true. What we're finding here is that it's individuality. We haven't seen the same two shoes yet.
I think I like that one more. cause there like...
These? Yes I like blue.
Which one would I pick? Yeah, definitely these ones. Really?
They both are very nice. Which one would you prefer? That one? Yeah. This one, yeah.
I don't really like the silver and the green on that if I'm honest. No offence. No, you asked me a question.
Why? What make are those ones? What are those? Norda
The ones I like the most are yours, I'm sorry. I don't like green though.
I think I saw my nan wearing those. Your nan likes running?
Quick question. Do you know who Eliud Kipchoge is? No, sorry.
Could you name any Olympic runner? No.
What current? Probably anyone in history. Mo Farah? Mo Farah.
Usain Bolt, some of the American ones. I don't know.
Yeah Tyson Gay and all of those ones. Yohan Blake, yeah I know. There's quite a few of them. Yeah.
Good knowledge. Good knowledge. Is it, Shelly-Ann Fraser?Yeah.
Yeah, I'm Jamaican so. Do you know who Andy Baddeley is?
If you're new here, I'm Andy, the Running Channel's resident Olympian. A little bit awkward.
That's not normally how I introduce myself, honest.
Nah.Do you know who Andy Baddeley is? No.
Do you know who Andy Baddeley is? No.
Do you know who Andy Baddeley is? Sorry No
Andy Baddeley? Who? Say that again?
Say that again? Andy Baddeley.
What do you think he does? Um... Tennis?
So I think we've learnt a lot today about shoes. What would you say is your main takeaway from today?
People knew more than I thought they would about the shoes that they were wearing
but not about the running aspect of things
Yes. I think there's a big opportunity for running to grow, but people know a lot about the shoes already, so
it'd be nice to see running kind of take that trajectory as well.
Yeah, so it sits at the same. Would you agree with that?
Yeah, I agree. And it'll be good to see people running to work instead of
taking driving their own car. Bike and running, that'll be good to see
and seeing these shoes being used and run around. And also it's good to
see the young kids these days, they are into running, but not necessarily knowing about
who's winning the Olympics. But it doesn't really matter at the end of the day. As long you run, keep healthy, keep fit.
That's what matters. 100%. And you heard earlier in the video how if you're going to wear
shoes to work, then as long as they match your outfit it's fine. You heard that here first.
Let us know in the comments what you think about running shoes and the fashion industry.
Are you currently wearing your running shoes for more than just running?
We would love to hear from you. Make sure you definitely go check these guys out as well.
And we'll see you next time on the Running Channel.