LinkedIn Profile Appearance - 6 Tips to Improve Your Online Presentation - Linked-In Account
Advice
Hi.
This is Antonio over at Real Men Real Style.
And today I'm going to be talking about personal style, non-visuals in your LinkedIn profile.
So, if you didnít know, we actually launched a LinkedIn group just last week and weíre
asking people to go ahead and join the LinkedIn group that theyíd like to learn more about
business style.
So far, we had over a hundred people joined and itís been really exciting.
One thing that Iíve noticed though is that I go through ñ when I look at everyone joining
the group, I get excited about it.
But then I see that about half of the people donít even have images on their LinkedIn
profiles and then I go ñ and I start to check out go deeper into the LinkedIn profile and
I start to see that, ìWow, they actually donítî ñ you know, theyíve only got three
or four connections and theyíre probably just new to LinkedIn and they donít realize
how important it is to put forth a good presentation on LinkedIn.
So, if youíve spent five minutes registering on LinkedIn, I highly advice that you go through
and spend another 25 minutes putting forth a good profile.
And youíre going to want to focus here at the top.
You know, it has taken me ñ Iíd say over the last few years, Iíve solely built this
up in added connections, join to, you know, close to 50 groups to all this info you see
here, Iíve added in overtime.
But when it comes down to it, and people look at your public profile and this pops up very
high in the search engines, theyíre only going to look at really six quick things,
things ñ sorry about that.
And so, you want to pay attention to your LinkedIn picture, your past, your education,
your recommendations, your connections and the websites.
Now, you also want to pay attention to your current, but thatís probably something youíre
already filled out.
And in addition, your summary is pretty ñ is pretty important as well, but this is something
thatís ñ if you get the other six things, youíre going to be perfectly fine.
So, let me go ahead and jump in.
The first thing is you need to have a profile picture.
I see so many people who do not have a profile picture and theyíre just kicking themselves
in, you know, in the back side.
You really need to take care of this.
Itís something ñ do it right, donít just put up an icon or a random picture or something
of you kayaking.
You want to have a good professional photo because LinkedIn is a professional platform.
And people come here to do business and they want to do business with other people.
So, go for a nice professional good looking picture.
After that, youíre going to want to have a good summary.
You can see ñ read my summary here, I help men increase sales, improve their confidence
and trust by teaching them how to dress professionally.
So, in very few words, words I try to summarize what Iím all about.
In addition, I let people know Iím in the Austin area even though I live up in Wisconsin.
I do get down to Austin quite a bit.
And now, my current ñ Iím the founder of Real Men Real Style and also the president
at tailoredsuit.com.
Now, this stuff is ñ you know, most people donít have a problem putting with what is
currently going on.
But where I see a lot of people mess up on is the number two thing where they put in
their past.
They try to impress people with everything theyíve done in the past even though some
of it, really, it doesnít apply with where they want to go, with what theyíre doing
now.
So, I say really streamline your past and look at, okay, is this going to be useful
in helping somebody understand who I am and make them want to do business with me.
So, I put the fact that Iím the captain ñ I was a captain in the United States Marine
Corps because I know what instills trust.
And it gives a lot of the vets out there a reason to want to come connect with me.
And it gives me a lot of credibility which I earned and ñ itís one of those things
that I like to put that out there because I want people to understand where Iím coming
from.
But what youíre not going to see is the few months that I spent as the CFO of a manufacturing
plant.
I donít think it applies.
In addition, I used to climb radio communication towers.
When I was in college, not a lot of people know that.
And, yes, it is my past but Iím not going to put it here because I donít want to confuse
people.
Next, my education.
I talked about that I went to not just the University of Texas, but I went to the business
school at UT.
In addition, I also put where I did my undergrad.
Now, my recommendations, I could probably be doing this a lot better.
One way, you know, a lot ñ if you donít know of any ñ if you donít know how to get
recommendations, one way to do it, you want them to be sincere, but one way to possible
get more recommendations is to think about people youíve worked with in the past and
go recommend them first.
And, you know, the law of people are then going to want to give you a recommendation.
Now, you need to keep it sincere, and it needs to be real.
But the great thing about LinkedIn recommendations is that can be very small and still very effective.
Connections.
You want to have and you build up to well over a hundred connections.
LinkedIn is about connections and you want this to be a strong number.
Once you go over five hundred, all of a sudden, itís not going to start ñ stop ñ itís
not going to count past 500.
Itís just going to say 500 plus in your websites.
Now, notice what Iíve ñ I see very few people ever do this, but Iíve added description
to websites Iím going to sending you to.
So, if you want to learn more about business form or formal business style articles.
Iím going to take you over to tailored suit because there I talk about suits and ties,
dress shoes.
If you want to learn about business casual style, Iíll send you over to Real Men Real
Style because I talk a lot about denim there and other things which are more casual.
And if you want to learn through video, then Iíll send you to my video channel as well.
Now, let me show you somebody else that weíre doing a great job.
My friend, Drew.
So, look at what Drewís got.
Look at his profile picture.
Great profile picture.
So, heís got light skin, light hair and he uses a very muted background.
Heís got the professional look in sports jacket on and heís got this bright strong
medium blue shirt.
He looks great on it.
He puts what his current position is.
He talks about his past.
It all makes sense as to where heís at right now.
His education, his number of connections and then his company and his personal website.
And if I look at his public profile, which always make sure to look your public profile,
I can see that everything looks solid.
In addition, Drew shares a lot more information about his past and what groups heís in.
I can see Drew is an Eagle Scout.
I can heís on the entrepreneur society.
So, I can have a better understanding of what makes ñ of who Drew is.
Now, letís look at Barney Bishop.
Heís over at marketing with working steps.
Great profile.
Awesome picture, Barney.
And I can see where heís at.
I can look at his connections.
I can see heís got nine recommendations.
I can look at his portfolio.
I know heís got a blog, which I follow called fragrant moments in which he talks about scents
and muscularity.
The only thing is when I click on his public profile, Iíll notice that, boom, all of a
sudden I canít get to his websites and I canít see much about Barney.
So, I would recommend that he would go back.
If you remember, go back and look at my public profile, you can get to my websites and you
can quickly see my summary.
So, thatís one thing people want to check out.
On my LinkedIn profile, actually, Iíll share with you ñ youíll be able to see what Iím
tweeting about.
But again, on your public profile, make sure that it is in sync with your inside in LinkedIn
profile.
Grant Harris is another great example.
I love Grantís profile picture.
Look at that.
I can see that heís into the custom clothing, two great suits, a great look, everything
in his past is a personal shopper as a menís wear branding manager.
All of this makes sense as to where he is at.
I can see his latest tweet.
So, all of this works well.
Heís got 194 connections.
Three people have recommended them.
But when I go look at his public profile, I can go to his Twitter and his about ñ his
about picture.
But one thing that I canít do is I canít get over ñ I canít see a picture of Grant.
And thatís something that Grant needs, you know, he probably ñ after he see this, heíll
go make the change.
In addition, I would like to be able to ñ I know heís got a great blog and I canít
get to it from here.
So in summary, you want to focus and have a good solid picture.
You want to make sure your LinkedIn past makes sense with where youíre headed and where
youíre currently at.
You want to make sure your education, your specific.
On your recommendations, you want to try to get as many of those as possible.
Your LinkedIn connections, try to get over a hundred.
In your listed websites, make sure that people can link to those and get to those.
All right.
So, as you can see, there are a lot of people in the group that need help.
And itís something, again, 25 minutes, you can be up and running on these six points.
Youíre going to want to spend more time building out your summary, going through and making
sure that your experience looks good.
Asking for recommendations, that is something that takes a bit of time.
And you want to join groups.
Groups are very powerful and a great way to connect with other people
All right.
This has been Antonio Centeno with Real Men Real Style.
Hope youíve enjoyed this video.
Let me know if you like it.
Itís a little bit off topic from what I normally go into, but I firmly believe that style doesnít
stop at our clothing.
Style ñ itís all about the projection that we put out of who we are.
And not just a projection, but, you know, oftentimes when people ñ especially nowadays,
if people donít get to meet us face to face as much as we would like.
And weíre doing so much work virtually, I think itís very, very important that on a
platform such as LinkedIn, you have a strong professional appearance.
Okay.
Take care.
And again, let me know if you like this.
Bye-bye.