- Hey guys, I'm James Sinclair.
I'm an entrepreneur here in the United Kingdom.
And I log all the time and
I provide content on the big channels on the internet.
And we're now doing what we call a secrets of success video.
And the secrets of success that we're gonna talk about
today is actually marketing that actually works
for your business. So we're gonna go through them
and look at them. I've prepared it here on the flip chart.
So these are gonna be some really good stuff.
If you're watching this on YouTube,
where we're gonna put this.
Put some comments under the videos and
let us know what you think.
So let's have some look at some marketing that actually
works. Stuff that I've done that's had spectacular results.
Thing that I've done number one is lumpy mail.
I'm still a big fan of actually sending stuff
through the post. I'll send a copy of one of my books,
The Experience Business or The Millionaire Clown.
I've sent teddy bears through the post.
I've sent brochures through the post with teddy bears
with my books. I know people that have even sent iPads in
the post with a recorded message to actually get customers.
This stuff works. Do not discount sending stuff through
the post. Be creative about it.
One of my clients is a fantastic entrepreneur.
He's got a courier company. He sends helicopters, big toy
helicopters through the post. It gets people's attentions
much more than sending an email or sending a letter.
Think lumpy now and you should get some good results.
Now there is some caveats to that.
If you got a low...one of my businesses is
a leisure business. Where it costs seven pounds
to get into our indoor play centres.
We can't go sending lumpy mail for that.
But if you're looking for a customer and
they're gonna spend some serious cash with you,
maybe you should think about lumpy mail.
Its real spectacular way of getting customers.
Okay, lets look at the next thingral that
I've got here on the flip chart. It's content marketing.
It's what I'm doing right now guys. I'm producing content.
I do it every single day. Put out content.
This is content video.
Now, this is in effect brand building stuff.
Now, I wasn't a big fan of brand building stuff years ago
because you couldn't get on the platforms like Disney are
brand building stuff. They make a film,
then you watch the film, you buy the toys,
you go on the videos and you buy the films and
then you go to Disney World and
you go on the Disney Cruise.
All of that is embedded because of their content.
Now, it is possible to do content marketing because
we have the platforms. We LinkedIn, we got YouTube,
we got Facebook, we got TWiT. But we got all these things
where we can put out content on.
Because we got access to the platforms,
content marketing is very smart thing to do.
But there are four caveats to doing really good content
marketing. Number one: you've got be consistent.
You can't just put out one video, one good piece of content
and watch all the customers flood over to you.
Think like Disney, they're putting out content
every single day, on films, on the internet, on Facebook.
They're putting out on TV channels.
So, they're not just doing cinemas,
they're doing all these different platforms of content.
You've gotta be consistent with it.
It might take you a year and a year and
a half to get results from all your content.
But once you do it, and it starts getting results,
good things can happen. Next thing,
don't do content marketing like videos
if you've got no charisma. If you've got no charisma,
people aren't gonna watch you. Its better that you invest
in other forms of content.
You need to be spectacularly comfortable being on camera
or being on stage.
And you could do content marketing that's written.
Loads of people are doing articles and books.
That's content marketing. That also works.
So don't just think video, think about how you can
consistently deliver
to the right platforms that you love best.
So charisma, really important. But there's also charisma
in copy when you write. I call writing copy.
When you're writing copy, there needs to be some charisma
about it. It's gotta be very enjoyable to read.
You've also got to have good content. It can't be silly.
This is a relationship building tour
so that people remember you and you're front of mind.
And, don't forget collaborations.
See, if you're writing copy as a form of content marketing,
you wanna collaborate in other people's stuff.
You wanna be in other people's newspapers,
on other people's websites. If you're doing videos,
you wanna collaborate with other fantastic entrepreneurs
that are putting out great content.
I wanna be on videos with doing and
have got YouTube channels. I wanna collaborate with them.
And I want them to collaborate with me.
That's a great way of getting your content out there
and pushing both channels. Very important.
Lets look at the next traint. Leaflets.
I'm still a huge fan of leaflets.
Especially for one of my businesses, our leisure businesses.
We send out over a million leaflets every single year
and we generate millions of pounds worth of sales
from doing them. The only problem is,
most people get leaflets wrong.
So, I'm just gonna go through now and
give you some quick guiding. If you're gonna do a leaflet,
this is what you need to do.
You need to make sure the heading takes up the biggest part
of the leaflet. This heading must direct people,
what you want them to do. It's gotta be crystal clear.
So you've got your heading over here
that's with a crystal clear. Call to action.
It's calling people to take action. You need to make sure
that you've got testimonials on your videos.
On your leaflets. So you wanna make sure that you've got
other customers that have bought from you,
or you might have a trust partner review,
or a google review. Make sure you've got testimonials
on your leaflet. And you wanna make sure, crucially,
that you've got deadlines. Deadlines.
So testimonials, deadlines, call to action and
the really good heading. Do not over complicate the message.
The best way to describe marketing,
if you throw a ball at someone,
there's a good chance they catch it.
What most people do in marketing,
is they throw 20 balls at someone and
hope that the customer can catch all 20 balls.
That doesn't happen. That's why the heading,
maybe a subheading with some testimonials, a deadline,
a call to action, testimonial and the big one, gang
there should always be an offer. Heading, with the offer,
with the call to action, with testimonials,
with a deadline of that offer will run out.
Don't give people a long time to take advantage
of that offer. Basically, here in the UK,
we have something called DFS, which is a furniture chain.
Loads of furniture chains really don't call people to action
on their offers and deadlines because they know,
they trained their customers to know
that there is always gonna be another offer,
always gonna be another deadline.
So make sure that there's a unique offer and
train your customers to know. Train your customers to know
that this is a once in a lifetime offer.
You know when you see one of the most successful posters or
leaflets are closing down sale.
We're gonna be gone in seven days, 50% off everything.
That customer knows that there's only seven days,
there's 50% off everything,
there's a natural call to action, if you don't do I it now,
it's not gonna happen in seven days.
So think about those things that call people to action and
take action straight away when you're doing leaflets and
posters. Next thing, explainer videos.
This is another thing that wouldn't have been around
15 years, 10 years ago. Because the platforms are there,
it's well worth doing explainer videos. We do tonnes of these.
If you go onto Marsh Farm, which is one of my businesses.
We'll put the link here, you'll see on our Facebook feed
there is tonnes of explainer videos
for all the different events we are running.
Those explainer videos generate us hundreds of thousands
of pounds worth of sales. And we do it across our business.
It explains in a video what's going on in a business.
Like a TV adver, but for social media platforms.
Think about explainer videos,
they're cheaper than ever to do and well worth doing.
Make sure they're edited, and make sure there's
lots and lots of cuts.
What you don't want is just one long cut.
Which actually this video is one long cut but
I'm due generating a linkway lively
while there're not a lot of people can do.
But when you're doing an explainer video,
make sure there're lots and lots of cuts.
No more than 10 second per shot. That's very important.
Maybe we'll put a link to Michael Chudley,
who is my videographer. Can we just put this on there.
And he will send you a video about
cutting and editing videos. He doesn't want videos.
He's a spectacular guy. There's the link.
Okay, explainer videos. Database emails.
Now, all business owners, if you really really
want to be able to market spectacularly well,
then you need to build a database.
It's the lifeblood of a business. The money is in the list.
Entrepreneurs or marketeers call business a database,
the list. So we're gonna refer to it as the list.
You need to build a list. A spectacular database that's
active and constantly looked at.
Then you're gonna send emails to that database with content,
with offers and reminding people that you're still there.
The worst case thing that you should be doing
once every four weeks, you should just remind customers
that you're there with light, a low offer to come in and
do business with you again.
Most people forget that you exist and simply monitoring your
database is a real smart way of doing that.
We've done other videos or we're gonna do another video
of how you can build your database. So look out for that.
It's coming in the future because
there are ways that you can build a database
spectacularly well. Once you've got on your database,
the things that you can do, the money that you can generate
for your business, amazing.
So, once you've got your database, we wanna email them with
offers and maybe more explainer videos and
things that you've got going on in your business.
We like to email people with just more content.
Give, give, give. Build relationships. Text messages.
I'm a big fan of text messages.
Text message marketing really works.
There's a pizza company that I'm sure you guys have known,
Domino's. Domino's have done spectacularly well on the
back of text message marketing.
People, I'm speaking from experience here,
I open text message marketing stuff far more than
I open emails. So make sure that you're investing in text
message marketing. It's a right, great way to get a bigger
openry form your customers. Text messages work gang.
Text messages work. Books. Now, this is writing a book.
Writing is the most successful thing that you'll ever do.
Especially, if you're in the B to B world and in many cases
the B to C world. So, I've wrote two books,
I'm writing another one next year.
In fact, I'm planning to write three next year.
They have brought me in tonnes and tonnes of customers.
Books are a great way to market out and
market your authority and your expertise for the things that
you do. So, books are a great thing to do.
Next thing, closed Facebook groups.
Build yourself a close Facebook group,
build yourself a community, build content,
get people talking to each other in that closed Facebook
community. And then every now and then,
you can market to that list, that database in your closed
Facebook community that you've created.
But also, you can go into other closed Facebook groups and
market your stuff. So, one of my clients that sells high-end
mountain bikes and I said to him,
how often of you go into other closed Facebook groups and
tell people about special offers you got going on.
Says I've never done that before. He done it,
within one week he got four and a half thousand pounds
worth of sales. Marketing in closed Facebook groups really
works and if there isn't one for your industry, start one,
be the authority. But make sure you don't just sell, sell,
sell, give more content than you sell.
Then, when you wanna sell, you'll get instant results.
Speak on stage. Speaking on stage is one of the spectacular
things you can do to get marketing into, sorry,
customers into your business. You can market from the stage.
Now, if you can't get to speak on the stage,
why don't you on your own seminars? Hire a hotel room,
not a hotel room, a hotel conference room.
That'd be weird to do in a bedroom wouldn't it?
And you can stand on stage and deliver great content,
prove your expertise and watch customers want to interact
with you because they've invested a whole day in listening
to your stuff. So, speak on stage, either speak on your own
stage, other people's stage or invent your own seminars.
So, that's some quick marketing tips. There's loads more.
Hope you really enjoyed the video. Leave comments below.
If you've liked it, please share it with your friends and
family and other business owners. Thanks for watching.
Bye bye.
Hey guys, thanks for watching the video. Really hope you've
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See you very soon. Bye bye.