- Passive income versus hustle income.
A lot of people,
they think passive income is some kind of scam.
They don't believe in passive income.
And I know that there are even gurus out there
who say, well, passive income isn't real,
and I know what they're trying to say.
They're trying to say
that you can't get something for nothing
or that you can't have overnight success
or that the odds are that if your dream is like not working
and lying on the beach sipping Mai Tais
while money's in the bank,
that that's probably not gonna happen.
And at the same time, every single one of those people,
myself included, has passive income.
Every single one of us has money that is generated
whether we wake up and hustle or not
because we already did it.
We already put in the work.
We already developed the right to earn money while we sleep.
In today's video, I'm gonna be explaining to you
the difference between hustle income,
income that you work and sweat and toil for,
pretty much in real time,
and passive income that is generated
by the work that you've already done.
I'm gonna really break it down for you.
I'm gonna give you practical examples.
This channel is full of videos where I've talked about this.
But today, you're gonna really understand
the difference between how you make money right now
and probably how your boss is making money right now.
So, if that's something you're into,
stay tuned for the rest of the video.
Hey everybody, this is Roberto Blake,
helping you create something awesome today.
Welcome back to the channel.
If you're new here, first of all, welcome.
My name is Roberto Blake.
I'm a creative entrepreneur.
I'm a public speaker,
spoken at events like Social Media Marketing World,
VidCon, VidSummit.
I have a social media coaching business.
And today, we're gonna talk about passive income
versus hustle income, AKA, active income,
the thing that you guys are probably working for right now.
Best example of active income, hustle income,
is what you're doing for a nine to five job right now.
You have a salary and it's fixed
or you have an hourly rate wage
and that's what you work for.
You know what?
I have active income, hustle income.
I do one-on-one coaching and consulting.
I'll do a workshop at a brand where I'll fly out
and I'm there for a couple of days doing training,
doing speaking, helping them build a policy or a system,
or I'm doing public speaking, I'm on stage.
That's active income, that is hustle income.
Or if I'm doing a coaching call with a client,
that's active income.
I have to be there, I have to show up
and do that work if I'm gonna get paid,
like, that's very real,
and it's the most normal type of income there is
for the far majority of people.
Now, here is how passive income works in comparison.
Every time somebody buys a book from Gary Vaynerchuk,
Gary Vaynerchuk's getting passive income.
Every time somebody buys an audiobook from Gary Vaynerchuk,
he's getting passive income.
And the more traditional form
of passive income for most people
if we're gonna leave books aside
is, again, it's the example that none of you can work around
and tell me, is it real?
A lot of you, when you think of passive income,
you're thinking of what your parents' version of it was,
real estate,
and real estate is a good investment, long-term,
and if you do it in a very powerful way,
if you are gonna own an apartment building,
you're gonna make real money.
If you own a tenement, if you own apartment complex
or a couple of townhouses, you're gonna make real money.
But for the maintenance, the upkeep, dealing with tenants,
worrying about whether or not that rental is vacant or not,
like, compared to, for example, passive income,
on affiliate marketing alone,
I do well over $5,000 a month on affiliate marketing
and I don't have to worry about patching a new roof.
I don't have to worry about a vacancy.
I don't have to worry about any of that.
And I get $5,000 a month, whether I hustle or not.
Now, if you wanna understand how to make passive income
with affiliate marketing, specifically,
I'm gonna link to my Getting Started
with Affiliate Marketing Step-by-Step video,
where I teach you how to make at least a $100 a day
in passive income through affiliate marketing.
Here is why things like that happen.
If you work a nine to five job,
I'll use a very real example.
When I was a teenager working at the mall,
we used to get commissions for our sales.
That's hustle income.
We also used to get commissions
for selling the credit card for the store.
Sometimes they gave us a $10 bonus for that per card
or a $20 bonus per card.
Those commissions are the same thing
as affiliate marketing, if you think about it.
You're making a sale, you're getting a percentage
of the revenue of that sale.
What's the difference between a commission
for selling something in the department store
and getting affiliate marketing dollars for doing it online?
The difference is you're not having to clock in.
And you know how your boss
probably makes their passive income,
what some people would call leveraged income?
Do you know how your boss does it?
Your boss has you doing work instead of them doing work.
If you had a very simple business,
let's say it was lawn care,
you could graduate from mowing people's lawns,
doing hustle income, to being somebody who's built a system
where somebody goes out,
signs up people for the lawn care service,
then you have somebody else that schedules the appointments
and somebody else shows up, mow the lawn,
they're getting paid a wage, but you own the account
and you're getting the majority of the money
and you have 10 people mowing lawns all over the county
and you're collecting the money
and then distributing that in wages.
That's how businesses work.
Somebody goes from doing the service by themselves
to leveraging other people's time
in exchange for money, wages,
and they're reaping the majority of the benefit.
It's a system that they built.
Now, most people never become an employer
because they don't have the upfront money and capital
to buy resources and to buy other people's time as leverage.
But what the internet provides people the opportunity to do
is to make content
that works like a sales force or an employee,
or to build automation systems in the form Facebook chat box
or to build an email list with free giveaways
that then puts people into an email sequence
that delivers content and value
that puts them in a sale cycle
for a product or a service, and so on and so forth,
or content that they monetize with ads
in the form of blog articles,
podcast episodes, or YouTube videos.
These things then leverage the attention
and the eyeballs of that content that lives forever
to keep generating dollars.
And if you combine that with affiliate marketing links,
it's now ad revenue and affiliate dollars.
If you combine that with selling your own product
that you've already built, it's generating that income too.
Now, one piece of content
is finding three ways to make you money
whether you show up or you call out sick
or you go on vacation with your spouse
or go to your kid's dance recital.
In simple terms, in order to make hustle income,
active income, you have to show up
and you have to be present.
Passive income, leveraged income,
is something where you're using a tool
or another human being to do the work for you
and you still get the benefit of it,
whether that's a 100% of the benefit
or whether it's a margin
where maybe you got 50% of the benefits,
70% of the benefit, whatever it is.
In the old days, the only way to really have that leverage
was to be able to have the upfront money
to buy a system, a machine, or a set of tools,
and to buy other people's time.
Today, we have other means of leverage
because we have technology, we have automation systems,
the ability to purchase affordable advertising,
the ability to hire
affordable freelancers and subcontractors
and the ability to leverage content and ways to monetize it.
So, that, in short, is the difference
between hustle income and passive income,
at least from my point of view.
And I hope you guys understand it a little bit better now.
I know this video was a little bit long,
but I think it's a very important lesson
and I think I needed to show you
as many different analogies or allegories
for passive income as possible
because a lot of you still don't believe in it.
A lot of you still don't think
that you can make money any other way
than living hand to mouth and working a nine to five job.
You've been told your whole life
that if a man doesn't work, he doesn't eat,
but it's not true because your boss does not live that way.
Your boss probably does not live hand to mouth
and is not struggling and is not under constant anxiety.
Your boss probably has a lot of freedom,
a lot of financial freedom,
and a lot of opportunity that you don't have
because they know this one thing that you don't know.
But now that you understand the trick,
then the reality is you have to find a way
to do something about it.
On this channel, I have content that shows you
how I hustle for as much money as possible
and how I negotiate to get the rates that I want
and the opportunities that I want.
I also teach you how to develop skills
that can help you either have a strong career
or a real business.
And also, we talk about ways
to build passive income and how to build these systems.
I teach you how to do email marketing.
I teach you how to do affiliate marketing.
I teach you how to leverage content marketing
and strategy with social media
across YouTube, LinkedIn, and Instagram,
and the value of building your own website
so that you own the relationship with your clients
or your customer so that you have access to them,
and so you have a marketplace where you can sell your skills
or your product or service, your portfolio.
So, those are the things that I think are valuable.
That's why I am giving you this knowledge
because if I had had this in my early 20s,
I would have had success earlier in life.
I could have avoided hardship.
I could have avoided so many struggles.
And it's my sincere hope
that I can help more people like me to avoid that.
I'm here for those creative people
that are depressed, are struggling,
are working a job that they hate
and they can't see a way out.
So, if any of that remotely sounds like your situation
I'd invite you to subscribe to this channel,
hit Notifications, and to share the content
with other people that you think
are going through the same things you are.
This brings me to a question I will ask you.
This is the question of the day.
What's the limiting belief that you had
almost your entire life,
like, what is something that's a limiting belief
where society or somebody, your parents or a teacher,
kind of misled you to believe
that something wasn't really true
or the way that the world works
and you've come to realize
that that's not exactly accurate.
Like, I mean, what was it?
Was it, oh, go to college and you'll have a good life?
Like, what cliche in life has been proven false for you
that you wish somebody had woken you up too sooner?
I'm really fascinated about this conversation.
I wanna talk to you in the comment section,
so please drop that for me.
Like this video if you like it, don't forget to subscribe.
Check out the other awesome stuff here on the channel.
It's always here to help you.
As always, you guy, thanks so very much for watching
and don't forget, go out there
and create something awesome today.
Take care.
(mellow music)