Which countries pay the highest CPM (Cost Per Mille) in YouTube ad revenue? I'm going
to share with you which countries are paying me the highest. So a thousand views from one country
can end up paying YouTube—and then eventually me—15 times more than another country.
So, how do you change your videos to attract those higher CPM countries? I'm going to show you where
to find it and some ways, some simple ways, that you can increase your CPM for those countries.
So, first of all, what is CPM? Well, it's the Cost Per Mille. Let's go into the YouTube Studio
and into the analytics. Your channel needs to be monetized first with your thousand subscribers
and 4000 watch hours in the last 12 months, and
once you are monetized you go to revenue here. Analytics Revenue.
And you get to see what's called the Playback-based CPM. I'm going
to speak about RPM in a minute. CPM is Cost Per Mille, so this is the cost to advertisers for
how much they pay for a thousand impressions, if you like. A thousand views of their ads.
How much advertisers pay for a thousand monetized playbacks; more people seeing you,
seeing the ads that are placed on your channel. However this is where it gets really interesting.
Now that Monetized Playback can vary from one country to another. Now a quick word about RPM.
So Playback-based CPM. So, that's the old metric that YouTube always used, which is
Cost Per Mille. So, that's money going to YouTube. That's not money coming to me! And the effective
money coming to me is Revenue Per Mille...how much I earn for a thousand views. So, why don't
I just focus on the RPM? Well if I can focus on the CPM, and if I can find which countries
are paying more CPM, are paying a higher CPM, then what I can do is I can target those
countries in a number of ways. And I'm going to speak about how I do that in a few minutes.
But how do I see which are the top countries by CPM? Well, as far as I can see, I can't
see it here. I can't see it in YouTube Studio on my desktop. If I look in here it shows me,
okay, it shows me per video. And I can see which videos have got the highest CPM.
Some of them are much higher than others.
But I can't see which countries. However, I can see it on YouTube Studio on my mobile. And I'm
going to show you how that looks right now. Now, on my iPhone, I have the YouTube Studio app and if
I click on that I get to see the Dashboard and the Analytics. Let me click on the Analytics.
Let me go to the Revenue tab. I get to see my estimated revenue. I get to see which
of the kinds of ads that are earning me the most money, and to my surprise it's the skippable ads.
Now, I get to see which videos are earning me the most. With all of these metrics I can change that,
too. Instead of doing it by the for the last 28 days, I could do it for the last 90 days,
just to see a more complete pattern there. But now this is the really interesting thing,
is the Top Geographies by CPM. In other words, the top countries. So if I click on here,
now I'm based in Australia and my Australian CPM is $18.
Compare that with India, which is down the bottom here, which is only $1.
And just to show you that that's not an outlier, it's not something unusual, if i go back 90 days,
I still see the same pattern. So what that means is that in these top countries here Australia,
Canada, the UK and the US, if I can get a thousand views from those countries because the ads are
sold, are purchased, at an auction advertisers tell YouTube "I will pay up to this much money to
get an ad to get views on this or that channel", what happens is that those those amounts can vary
from one country to another. And so it makes a lot of sense for me to to target those top countries
to increase my ad revenue. So, it's not just the total number of views. As you can see,
a thousand views from India is worth a dollar, $1.07 to YouTube, whereas a thousand views from
Australia is worth $18.74 today, or over the last 90 days, okay? So I can see that some countries
pay a lot more for a thousand views than other countries pay YouTube, and then that eventually
will come back to me in terms of the RPM (Revenue Per Mille). So, what can I do
to get more views from those countries? Well, here are a few things. Number one is I can specifically
mention those countries in my videos. Maybe a national holiday or something like that. Then
those sort of things are more likely to get a higher number of views from those countries.
Number two is refer to those countries, things in the description, in the titles,
maybe even in the tags as I'm creating a video. A third and really obvious one is to post my videos,
to upload my videos, or schedule my videos at times that that I know viewers from that country
are more likely to be online. Now there are a number of other ways that you can get in front of
that particular audience. For example, you could do a collaboration with somebody from that country
that you are trying to target. Or you could share on social media around a particular topic that
you know a country is especially focused on or or interested in right now. A few other ways that you
can draw interest from a particular country. Another popular one is to set your subtitles
and to set the language of that country so if you're targeting English here, I go through,
I go and edit my subtitles here and I make sure that the language is English and I go in and
fix these captions before I publish them. Tidy them up from from YouTube and then publish them
and that's more likely to attract ads from those countries that you are particularly targeting.
And I can see when my viewers are online by going into the YouTube Studio analytics
into the analytics here and then into the audience.
And what I see, for example, is that most of my viewers the top time for them is 3 am. 3 am?
Yeah that's 3 am Sydney time, which is actually US Eastern about midday and so what that means is
that I can schedule my videos to post at those times if I'm reaching out to that particular
audience. There's a lot more that you can do to boost your YouTube channel and to grow your
revenue, even if your channel is not that big. My channel is sitting at about 1500 subscribers
at the moment so it's not that big. This is a really simple way of increasing your revenue. Hey,
if you are interested in learning more about how I am growing my channel, my channel is basically
around Zoom and around how to use it but I'm also sharing how I'm growing my YouTube channel on the
way and so if that's something that interests you hit that like button and subscribe to my channel.