Hey, guys, What's going on?
Today, I'm going to be rating the best
and critiquing the worst logo designs and other designs on our subreddit.
Let's go.
17 upvotes. Nine days ago. Housell?
Okay, so I'm guessing this is like a house building thing.
I don't understand, but let's have a look.
First impressions of this.
I really like the Scandinavian feel.
Scandinavian design is sort of the father of all minimalistic design.
It looks great.
The icon itself.
I like it.
It's quite blocky, yet rounded.
So it's got that friendly vibe to it.
By that, if I zoom in, the outside stroke is rounded.
I like that. It's very balanced.
I like the fact that it's got the imagery of more homes in there as well as the H.
Nice clean typeface. Any pro designers out there will be looking at this going,
Yeah, yeah, that looks good. I like the tracking.
The tracking is good. You see with anything like this.
Housell. Looks nice.
The design of it though, I can't help but feel it could be a bit smaller.
It doesn't seem to fit very well with it being so massive.
This composition down here, I much prefer the colors and everything.
You've got the teal and orange, the Hollywood vibe.
This is a bit different.
It's got a green vibe to it now. Looks really nice.
You got a nice pattern going here.
And here's some of the assets that would be used in the identity.
Again, this is like a presentation for a client.
You could literally show them this is the splash page.
This is like the coloured version of the design of what it would look like. But as well,
you'd never just show on a white background.
You want to present it
in a way that has all of the options there, all of these shapes that are going on.
Here's a bit where you can sort of flex your design knowledge and put some,
you know, grid lines in there.
I always see it as like a flex when people do the grid line things.
I would love to do that, but I can't do it most of the time.
Then you've got the pattern to show that the design is seamless.
It works. Yeah. Business card, here is stationary.
You really giving context the design here and I really like it.
That's a really good one.
I really like that one.
You're definitely getting an award, but not 500.
I need to give a few more out today, so I'm going to give you the heart
warming one. How's that? Here's another one I found.
This is Gekko, I generated a brief of goodbrief.io. Amazing.
You can use goodbrief or Chat GPT now if you want it to create
a brief for yourself and it made a brand from it.
Hope you like it, but I'd like to see the brief.
Let's look at the brief at the end first. Okay, here it is.
Here's the brief from goodbrief if you want to read it, pause now.
All right, that's a good brief.
Now let's go back to the beginning.
First of all, I really like the colour.
It works well.
It goes in the brief there and it's a letter mark or a logotype.
I like the way that you've got the geckos, sort of spindly hands in there.
It works well.
It's readable as well.
I like that you've used it really well here.
That looks great. Is friendly and gentle.
The rounded corners in the logo type of friendly and gentle, whatever
you struggling to find a logo type for your specific clients,
just look at the brief and ask what they should have.
If they haven't asked you to create a friendly brand, you should ask them
for some adjectives about their branding and if they come across as like,
you know, hard and fast, you can choose a type that sort of slanted
obliqued with a bit of movement.
If asked something gentle, choose something rounder.
The only issue I have with the logotype right now is the spacing.
You see the sporting part here the S this needs to be optically balanced.
The way that I'm looking at this
is that the S in sporting is way too far to the left.
It's not centered anymore
so you need to decrease the size of sporting goods and maybe decrease
the weight as well by a couple of weights that will give it some good contrast.
Hierarchy and contrast
still apply with logo designs like this because it's got subsidiary information.
However, if it's just Gecko that's going to be embroidered, it should be at 35.
It will be interesting to know what it looks like.
Maybe you have a mockup.
Aha, Here we go. Yes, I like these. Looks great.
I like the lime green.
The gecko green works well across all things friendly.
Exciting. I like that.
But this is not embroidered.
Now, the reason why embroidery really matters is because of this.
You see up here, this is a logo I designed or redesigned
in one of my videos called Drip and it needed to be embroidered.
That is very much embroiderable.
But you've got to take into account that these tiny little lines
may not be embroidered.
If I was you, I would get rid of sporting goods that it does not need to be
on, that they don't need that information when they're in the shop or store.
Just put get to look a lot cleaner.
You don't have to have the subsidiary information in there all the time.
I think it's very important to have it in the splash screen, which is there.
But when it comes to things like Disney Gecko, it doesn't need spotting, it's
underneath it.
It would be nice to see an embroidered shirt as well,
but the design itself can't really fold it too much.
Nice one. 3 day deadline. Difficult stuff.
This one here is middle eats.
This one has 102 upvotes 8 days ago.
So middle eats is a YouTube
channel aimed at showcasing the best in Middle Eastern cuisine.
A fun, vibrant and skewered logo.
Got to love the Middle Eastern cuisine.
I like it.
It's got an interesting colour scheme to it as well.
It makes sense.
You've actually applied more of an illustrative part in
the design here. Here's the variations of the main logo here you've got a
in Middle Eastern that's Arabic down at the bottom. I might be wrong.
I like the icon it fits so well. It stays in the same family.
So whenever you're looking at creating an icon, reusing elements,
recycling the main design is really how it should work.
That's the main part of it. It's what it should do.
Anyway, I like this. That's cool.
That's cool as well for the swag.
Just calling it the swag.
Yeah. I like this too. It works well.
This next design is a doozy.
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So this was 56 upvotes of the kind of like already.
I mean I'm a sucker for any of these types of designs. Odyssey tours.
I really like this.
It shows a sense of adventure. It's like a seal.
It shows a bit of timeness, in there as well.
I like the aspects here of real travel.
It looks travel over there, a coffee brand.
The only problem that I have and it's not technically a problem,
but from a branding perspective, you've said it offers
a unique and exciting way for people to explore the world.
Now, the only question,
and I can guarantee you a client would say, doesn't look exciting.
That looks very traditional because I actually love the design itself.
But functionally speaking, does it hit the brief notch or is it exciting?
It looks more like frontier adventure, which is great, kind of looks a bit
serious.
And when you think of exciting, you don't really think of seriousness.
But I cannot fault the design itself. It looks good.
This next one is a flower and co-branding project.
This is the sweets bakery, Flour and Co.
The project revolves around
capturing the magic of the 1950s and wrapping it up in a modern packaging.
Okay, that sounds really cool. By the way, we have got like
20,000 people nearly. On our subbreddit. That's insane.
That's top 5%.
Okay, First of all, I love the presentation of it.
Very 1950s, it reminds me of going.
Well, it doesn't remind me. I'm not that old, i'm only 28.
But it does feel like you're going back to that sort of nuclear family time.
Normally the hierarchy here wouldn't work, but because Flour is so extreme
and you use the extreme type here of these really nice
hipster font, hipster? more of like is hippie font.
It works well.
I like the stars in the background, beautifully balanced,
visually interesting and appealing very much of the time.
I like the lunchbox as well.
It really gives an edge to it as well as the image.
It looks modern,
So you've got these two intertwining parts which you've done very well.
Modern imagery with fifties type.
I like it.
Ooo we've got a little face here.
That's so cute.
Yeah, that face is definitely 1950s style but modern as well.
You've got it.
You've got you've hit the nail on the head colours of these pinks.
Very modern.
In fact it's got the fifties vibe to it whilst also be minimal.
I like that too.
This pattern on the right.
Very fifties flooring isn't it.
Cookies and no milk.
That's clever. Love this little character mascot here you've got.
Yeah. Really cool. Flour & Co.
Yeah the logo works well I like it.
It's got a bit of distress to it, which is what I like.
It's not perfectly cut a lot of the time
when people go back to these old school logos, I'll do a project like this.
You'll find that the logo itself, the logo type,
hasn't got the same feeling because it doesn't feel handcrafted.
And I bet this was because there's a love heart right here.
I can see it right there, which is great.
I love the flow of it too. Piece of cake. Yeah.
I like this.
You've done a real good mashup here.
I like that. It's very it was a nostalgic.
It makes me want to play like Fallout New Vegas.
You've got the rounding all correct.
All the way throughout.
I mean, it's good.
Honestly, I like this one.
I think this one winds the cake for me today.
Going to give you the 500 gold award for being a beast.
I like the fact that you put a hashtag in there as well.
Hashtags are cool, very modern.
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