- If you have a business,
and you're not making shortform video content
then you are missing out on a real opportunity.
YouTube shorts, TikTok, and Instagram reels
that go viral can help you sell out of inventory,
and I would know because it happened to me.
So today I'm gonna show you
nine trending ideas for video formats
that can help you get your business noticed,
and have your products flying off the shelves.
So let's do this.
Hey guys, what is up?
My name is Michelle Bali,
and on this channel we teach you
how to start, run, and grow an online business.
So if you feel like you need
that kind of content in your life, then hit subscribe,
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De-influencing, so there's a trend
that originated on TikTok called de-influencing.
And this is basically where influencers
will deter you from buying a product unnecessarily,
and not having to spend all your money, right?
So if you're running a business you can use this format
to educate your buyers about products in your niche
that they should steer clear from.
This is really an opportunity to build trust and connection.
This would not be the time to sell,
but rather to position yourself
as a trusted source of information in your niche.
And guys, this will be especially effective for brands
that value the environment and sustainability.
Nonsense content.
Okay, so I honestly struggled
with how to describe this, guys,
without diminishing the power that this type of content has.
And I just kept coming back to the word nonsense.
So take a look at this video, you'll see what I mean.
Brands who have fun
and leverage pop culture with their content
are going to garner attention from a younger audience
that actually just aims to be entertained.
So if you are already tapped in, you know what's up
then definitely leverage this side of your knowledge.
But if not, make sure that you are leveraging someone
who is tapped in, someone who understands this
to be able to make this tactic as authentic as possible.
This is a really great branding moment,
which can take your follower account to thousands
in a very short amount of time.
Collaborating with comedians.
TikTok is an app that people open
because they know it's gonna leave them feeling really good.
So naturally, comedians have really flourished on this app.
Many businesses are collaborating with comedians
as a non-intrusive way
to get their brand noticed by a new audience.
So this is a perfect example, check this woman out.
She filmed videos where she redesigned iconic logos,
making them worse than when she started with.
And her videos went completely viral, so check this out.
For you and your business,
you can reach out to comics just like this
for a really fun way to advertise your business
that doesn't feel disruptive to a consumer's enjoyment.
This type of seamless advertising
that feels ingrained in the content
is one of the smartest, most effective ways
to get your brand top of mind.
ASMR, okay, so the keyword as SMR
has over 61 million monthly searches on YouTube
and is currently showing low competition.
That means that there is huge opportunity right now
for you to make ASMR shorts on YouTube,
and businesses are definitely leveraging ASMR
to get in front of consumers.
By the way, if you don't know what ASMR is,
it's basically when creators
will make really satisfying noises
into a mic to give the end listener
almost like a chill down their back.
I personally use ASMR to fall asleep,
but people have other very real uses for this as well.
So check out this video here
where ASMR is used to sell this cleanser.
Behind the scenes content.
Gone are the days where every video has to be polished.
Now, people wanna see
who are the actual people behind the brand,
and what their personalities are like.
So check out this ad from Baboon to the Moon.
If you wanted to replicate this,
you could do exactly what they did
where they kind of speak to a sale,
but also have a really fun, real,
and very raw scene going on.
Like the employee wasn't being overly enthusiastic,
she was just being herself, she was just doing her job,
and putting her personality forward
in this very BTS type format.
Caught on camera.
So this might be hard to replicate,
but if your business constantly has the camera rolling
then chances are you may have caught something funny
or climactic on camera.
While this might not be a direct sales pitch,
this is a massive trend on reels and TikTok right now.
You can still leverage this trend
even if you don't have a natural moment caught on camera
like the M Jewelers did here,
but you definitely don't wanna be selling products
in every piece of content that you make,
so this type of video
would fall under the brand building category.
Take the opportunity to show your sense of humor,
and your personality through caught camera types of videos
because these do extremely well,
and can be the reason for a boost in followers.
So before I get into the last three video formats,
I wanna offer you a free
social media content calendar template.
It's one of the most important tools
in your social media toolkit
because it's gonna help you plan
and schedule everything out.
So you can download it by clicking in the corner right here,
and it's actually part of a totally free e-commerce course
designed to get your business up and running really quickly.
So if you're interested in either of those,
then I will leave more information
in the description box and below.
Storytelling, so this is not a trend,
this is actually just a timeless marketing tool
that's been around since the beginning of humankind.
Storytelling should be at the basis of every brand,
whether you're selling goods or services, it doesn't matter.
Storytelling is gonna make your brand A, more memorable
and B, appear more relatable
and appear to be more human-like.
Check out the small businesses storytelling,
this was really well done.
If you started a business, you have a story.
So figure out what that sounds, looks, and feels like,
and just simply record yourself talking.
And you wanna do this
because this is gonna help you gain followers
and help you make sales.
How-to videos.
People take to social media
to find out how to get a job done,
so if you're selling a product
that creates incredible results, leverage a how-to format
that shows quick and easy steps with an amazing end result.
So check out this video here for Inspo.
This type of video is gonna be a hard sell type of video,
which focuses directly on the product
and what it can bring to an end user.
So use this video format during sale times
and even as evergreen content.
Not following specific trends to the T.
So you might be tempted to follow
specific TikTok trends to the T,
but I would encourage you not to do this,
especially in the current state that TikTok is in.
I think this used to be relatively successful
in getting your content viewed in the past,
but since then TikTok has become a lot more
of a sophisticated platform
that favors unique content that is adding value.
And following TikTok trends
without actually putting your own spin on it,
can come across as a little bit disingenuous.
So you can absolutely leverage trending sounds,
trending filters, even trending formats.
But just don't forget to adapt and make it your own.
Check out this TikTok from United.
This is a perfect example,
they basically just use this trending "Stranger Things," guy
I don't know what his name is,
but he's from "Stranger Things,"
and they just made it all about the brand.
This tip is a bit weird
because the trend that I'm saying,
is don't follow the trends (chuckles),
but I suppose that is a trend in itself.
And honestly, I feel like
this is one of the most valuable trends
that I could be sharing with you today.
Developing your own unique content
will help you create a loyal and a very engaged following,
and an audience that is primed to purchase from you.
Okay, so once you have your social media content down,
you're gonna wanna start thinking
about how you can monetize it.
And if you already have a product,
you could actually start your store right now
with Shopify for free.
So if you don't have a product yet,
then you could sell merch
or maybe you could do print on demand,
or you could drop ship cool gadgets.
Honestly, the sky's the limit,
but Shopify does offer a free trial for three days,
and it does not require credit card.
And once your trial ends, it's only $1 for three months.
So if that's interesting to you guys,
then I will leave a link for you guys
in the description box and right up here.
Let me know which of these you have already tried
and how did it work out for you.
Are there any trends that I'm missing?
Definitely feel free to pop them
in the comments section down below
so that we can help each other out on this journey.
Thank you guys so much for watching,
and don't forget to subscribe because we are a channel
for small business owners with big plans.
So if that's you, subscribe.
My name is Michelle Bali,
I have been your host for today's video.
And I will see you guys in the next one, peace.