Hi, I'm Remzi Senel.
I work at Gram Games.
Gram Games is a global mobile game developer,
and I'm the head of Mid-core Games [INAUDIBLE].
Today I'm going to talk about how Google Play
platform enables us to react fast, test our ideas fast,
and A/B test fast.
Gaming industry is a dynamic industry
where things change fast.
One day you have [INAUDIBLE] design,
and the other you have cute bunnies jumping around.
So you have to track the user interest and act accordingly.
So when we make prototypes they are not always fun.
We don't want our every user to see the prototypes we make,
so we use another developer name to test our ideas
in Google Play platform.
We do that prototype Wednesdays.
Every Wednesday is a prototyping day at Gram Games.
We try out our new ideas and test
if they make it-- if we can make them fun.
Once we are complete with the prototypes on those Wednesdays,
we pack them up and send them over to our friends and family.
Once they have the game people tend
to sugarcoat their feedback.
They don't really say what they think.
Well, it's fun, but it's not for me.
What we are looking for is that they show up
the next day at our office with their eyes black,
having not slept last night.
When they show up with their eyes black and eager
to play more of the game, we just
take the game into our production pipeline
and invest more in it.
If the game doesn't happen to engage our friends and family,
we don't really invest.
What you're seeing is 1010!
World, our latest title.
It should be launched pretty soon.
And what you see here is we are testing different ideas.
For example, if the bombs-- you see the green blogs over here--
do they make the users get more into the game?
And what you see here is that filling the board a little bit
more would be easier or harder for the user.
When we do A/B testing with different ideas
we try to observe the behavioral changes in our users.
We try to figure out which APIs went up
and which went down, and figure out which works better for us.
Another thing Google Play platform enables us,
is that we are free to iterate it as fast as we can double up.
With other platforms we really have
to wait for the review duration, and when
you implement something it takes time
to see the results of the test.
So with 1010!
World we soft launched in three countries,
and every week we were free to test our ideas with an A/B
test.
Every week we implemented a new feature
and tested it out in the Google Play platform in just a week.
We have launched 1010!
World to soft launch in three countries two months ago,
and we have been A/B testing rigorously for the better
half of the last two months.
So we went over 10 iterations with the game, four completely
different art styles, five or six different sound styles,
and thanks to Google platform we are now
confident that our game will perform well in app stores.