- Okay, I gotta come closer for this one.
So March, has been by far
the best month yet. Let me show you.
Hey my name is Dan. I make videos for part-time creators
or lazy creators to help them find the right tools
to get things done and to inspire them to create more.
If that's something for you I would love for you
to subscribe and hit the bell but let's jump into the video.
All right. So this is my third video in my analytics series
for new YouTubers in 2021. In this series I'm showing you
my channel performance after each month of 2021
to help you understand what it could look like for someone
starting a channel this year. Obviously I can only speak
for my own channel but I'm hoping that sharing my experience
might be helpful to other new YouTubers
or people who are considering starting a channel this year.
I read a tweet by Chase Jarvis the other day.
"Remember when you wanted what you have right now,
you are making progress." And I think this speaks
to every new YouTuber or creators in general
because we often feel like results don't come fast enough
and we're not progressing fast enough.
But if I just think about where I started
at the beginning of March and where I am now.
Back then I would have loved to be where I am now.
It's always good to remind yourself
of the progress that you're making. That you're looking back
at what you achieved instead of just looking ahead
at the goals that you haven't achieved yet.
In order to keep this short
we're gonna look at the key stats here
which are views and impressions, watch hours, subscribers,
the click-through rate,
and unique viewers and returning viewers.
For each category, I will be showing you
the January and February stats first.
So you have a reference point and then I'm gonna talk about
how much it changed in March. And at the end,
I'm gonna summarize some key findings.
Okay let's start with views. So you see in January
I had 1,161 views,
which then almost tripled in February to 3,100.
And in March it went up to 8,417 views
which is a 169% increase in views compared to February,
which is so exciting.
And I actually hit 10,000 views this month.
(audience cheering)
And I was so shocked seeing that
'cause it's just such a big number.
Thanks so much everyone who watched the video.
And then impressions.
We started out in January with 9,000 impressions
and in February it jumped to 32,000 impressions.
And now look at this, in March 99,000 impressions.
Almost a hundred thousand impressions.
This sort of shows that YouTube was pushing out the content
or a lot of people have been seeing one of my videos
and my thumbnails on the platform. Now I just need to tweak
the click-through rate a little bit.
So more of these impressions are being converted into views.
Okay, watch hours. I started in January
with 58 total watch hours.
In February, we had 177 watch hours
and then another big jump in March to 468 watch hours.
So it's almost double
the January and February watch hours combined.
That's pretty incredible.
Okay. Now let's look at subscribers.
In January I had 41 new subscribers and 76 in total.
Then in February, I added another 66 new subscribers
which ended up in a total of 142. And now in March
124 new subscribers and a total of 266 as of 31st of March.
And that is an 88% increase in the number of subscribers.
Like what. I talked about this in my vlog the other day.
And at the beginning of March
I set a goal of reaching 250 subscribers which at the time
I thought was way too high I would never get there.
And then like literally I think on the last day of March
I hit that goal and I'm pretty proud of myself.
So that's pretty exciting.
Okay. Now let's look at the click-through rate.
The click-through rate in January
was the best that I had so far.
It was 6.1% and then it dropped in February to five.
And now it went up a little bit again to 5.5% in March
which represents an 11% increase.
There's a child crying and screaming.
(child screaming)
Moving onto the unique viewers. In January I had 820.
It then jumped up to 2,400 in February. And now in March
we had 5,800. And now the last step is returning viewers.
This is where the magic happened.
In January I started out with 33 returning viewers.
In February it almost doubled to 60. And in March
it increased by 523% to 374 returning viewers.
This one really, really makes me happy because it means that
you guys are coming back to watch new videos
when I post new videos every week that hopefully means that
people are enjoying watching my videos.
And thank you so much. Okay. Let's take a quick look
at the main traffic sources
and it's still exactly how I would like to be
because the top three traffic sources
are still browse features,
suggested videos and YouTube search.
So browse features is for example, YouTube showing it
on the homepage of users and suggested videos you know,
when you watch one video and then you get another one
suggested in the sidebar and YouTube search.
And the main search terms were Milanote, iPhone 12 Pro Max
vlog set up, which is pretty much the title of my video.
And that video actually took off quite a bit this month.
It was not doing well at all for the first few weeks
and then at the beginning of March, it just took off
as in took off, based on my channel's standards.
It now has over a thousand views which is pretty cool.
And then another one is MindNode and moving to Australia.
So you have some productivity related search terms.
You have the tech search term with the iPhone 12
and then also the moving to Australia
sort of lifestyle kind of search terms.
So, I'm bringing together
three different types of content on my channel.
And then let's just take a quick look
at one of the new audience features
that I have in my analytics now which I didn't have before.
And I was waiting for this because this gives you ideas
for potential future content. And that is other videos
that your audience watched. And I have three videos here.
Why Melissa McCarthy loves Australia
Why I moved to Australia.
And living in Melbourne versus London.
So it's all Australia related content.
Look, it's not a surprise because my best performing video
is still the moving to Australia video.
And I'm really happy with that but I'm guessing
that most of the people that land on my video
and on my channel through these kinds of videos, you know,
they are hoping for more Australia related content
and I am planning to do more of those
but, it's gonna be a mix.
So it's gonna be about tips for part-time creators
and people working a nine to five
and wanting to progress on their Crave Journey.
But also my experience of moving to Australia and you know,
what it's like for a German living in Australia.
Okay. What I'll always love looking at
is this monthly view graph.
And it shows here, look at this,
the January and February numbers.
And then the big jump in March to 8,400 views.
Incredible, like really, really incredible.
And this just shows that, you know, if you just keep at it
and just keep creating videos, keep posting on the platform,
it really pays off. It does pay off.
So it's really great to see. One thing to note though
is I just looked at my top videos for this period of March.
There's only one video that I posted in March.
All the other videos are from previous months.
In my top 10, there are three videos from the last year
when I didn't even post consistently.
That just shows that YouTube content
has a much longer shelf life. And that's why I love
creating for YouTube because you know,
on all other platforms your content is just gone
after 24 hours whereas on YouTube
people still discover your content even months or years
after you posted it. That's really rewarding because then
if you put all that time and effort into creating a video,
you know, can generate more and more views over time.
Okay. In terms of key findings, consistency really pays off.
And I know everybody says that and it's really, really true
because while the videos that I posted in March
are not necessarily among the most successful
but the number of impressions and views
has increased significantly which might be because
my channel is gaining more authority
within the YouTube algorithm as a channel
with a constant output. Because, you know,
I show up every week I put out a new video every week.
So YouTube is rewarding that.
Video optimization is key as well
especially as a small channel
because you wanna make sure that people discover
your channel and your content,
and you wanna make it searchable.
So I use TubeBuddy for all my keyword research.
And I talked about TubeBuddy
in my previous analytics videos.
TubeBuddy is a Chrome extension.
It's not free but it's pretty cheap
especially if you have under a thousand subscribers
then you get a special discount. I use this to research
all my keywords to help me with what keywords
should I put in my title or in my description
and that way I make sure that it sort of shows up
to other people on YouTube. If you're interested in that
I'll leave a link below so you can check that out.
These results really excite me and make me look forward
to what's coming in the next few months.
Obviously I'm hoping it stays on this trajectory
but the biggest part in all of this are you
because you are watching my videos
and you are coming back every week when I post new videos.
And I really appreciate all the support
and I'm so grateful for you and for all the comments
that I read every week they're so lovely.
I would love to hear
if there's anything in particular you wanna see.
So leave a comment below. If there's anything
you want me to make videos about.
Alrighty, that's it for my March update.
Thanks so much for watching.
Let me know in the comments below
if there's anything you want me to talk about
or show you in one of my upcoming analytics videos.
If you are new YouTuber, let me know how you're going.
Make sure you subscribe and hit the bell
so you don't miss any of my upcoming videos
and I'll see you next week. Take care.