THE MIDDLE OF THE PANDEMIC,
IT TURNS OUT IT'S NOT A GREAT
TIME TO START A NEW BUSINESS.
LET ALONE IN A NEW RESTAURANT.
TWO THINGS I WOULDN'T BE
DIAGNOSE RIGHT NOW.
THE GENIUS IS IN FINDING THOSE
OPPORTUNITIES.
THIS IS IN ADVANCE OF THE GRAND
OPENING, ONE OF THE
RESTAURANTS.
THE NOME.
I THINK ANYONE I TALKED TO
INCLUDING YOU, IT FEELS LIKE IT
MAY BE CRAZY TO OPEN A
RESTAURANT RIGHT NOW?
MY WIFE WHO IS SIX MONTHS
PREGNANT IS NOT TOO PLEASED
WITH ME RIGHT NOW.
THE RESTAURANT REALLY LOOKS
BEAUTIFUL.
WE MADE A HUGE PATIO KNOWING
THE WORLD WE LIVE IN RIGHT NOW
AND WE HAVE A LOT OF OPEN SPACE
INSIDE AS WELL AS UPSTAIRS.
WE CAN REALLY SPREAD PEOPLE
OUT.
AND WE'RE VERY EXCITED TO GET
IT OPEN.
TONS OF BEER ON TAP AND WHAT
KIND OF FOOD CAN PEOPLE EXPECT
WHEN THEY GET IN THERE.
WELL, WE CALL IT SUPPER CLUB
FARE.
WE'LL HAVE BEER FRIED CHICKEN
AND GIANT PIES, AND YOU'LL GET
HOT SWISS CHEESE RIGHT AT YOUR
TABLE AND 72 LOCAL BEERS ON
TAP.
WE'RE THRILLED TO BE ABLE TO BE
A LITTLE LIGHT FOR ALL OF THE
BREWERIES AND HAVE A PLACE TO
SELL BEER.
BEER CANNED CHICKEN.
YOU'RE GOING TO SHOW US HOW
YOU'VE DO THAT.
YES.
WE USE OUR LOCAL BEER AND WE
MAKE A DRY RUB.
WE'LL SEND YOU OVER THIS
RECIPE.
YOU TAKE A CHICKEN AND YOU'RE
GOING TO COAT IT REALLY WELL
AND GET IF INSIDE AND OUT WITH
OUR DRY RUB AND ONCE WE'VE GOT
THAT DONE, WE'RE GOING TO TAKE
A CHICKEN AND WE MAY VIOLATE IT
A LITTLE BIT.
WE'RE GOING TO TAKE OUR CHICKEN
AND TAKE OVER A CAN OF BEER AND
WE'LL PUT THIS STRAIGHT IN THE
OVEN.
AND WE'LL LET IT CRISP UP.
CAN YOU LET IT GO FOR THE
FULL HOUR?
WHAT'S THAT?
FOR THE FULL HOUR?
YOU LET IT GO AND THE BEER
SWEATS OUT OF IT AND WE'LL MAKE
A SAUCE WITH THAT.
WE'LL SEE THE END RESULT.
USUALLY YOU POUR OUT, YOU DON'T
PUT THE FULL CAN IN THERE,
RIGHT?
IN OUR AND, YOU'LL SEE ALL
OF JUICE AND ALL OF THE BEER
AND WE'RE GOING TO TIP THAT
OVER AND ALL OF THAT BEER IS
GOING TO COME RIGHT OUT OF
THERE, AND THEN WE'LL REDUCE
THAT DOWN WITH A LITTLE BUTTER
AND HEAVY CREAM AND WE'LL SAUCE
THAT CHICKEN.
NICE.
WE'LL LET THAT COOK FOR A
MINUTE AND WE'RE GOING TO SAUCE
IT UP AND PUT IT RIGHT OVER.
YOU CAN SERVE THIS FAMILY STYLE
FOR YOUR FAMILY, CHOP IT UP, IF
YOU HAVE KIDS IT'S EASIER AND
EAT AND IT'S ALL RIGHT TO SERVE
TO THE KIDS AS WELL.
WE'LL PUT THAT PLATE OVER
THERE.
AND YOU YOUR WIFE ARE BEHIND
WHOLE BREAKFAST BARS AS WELL.
TELL PEOPLE ABOUT THE
CHARITABLE MISSION OF ALL OF
YOUR RESTAURANTS.
SO ALL OF OUR RESTAURANTS,
WE GIVE BACK, WE SAY 3% OF OUR
SALES GO BACK.
RIGHT NOW IT'S 50%, SO ANYTHING
WE CAN DO GOOD IN OUR COMMUNITY
IS WHAT WE REALLY WANT TO DO.
WE CALL IT GIVE HOPE, 100% OF
THE SALES WE DO FOR THE SPECIAL
EVENT THAT WE DO, AND IT'S TOO
BIG OF A EVENT.
THIS IS SO IMPORTANT TO US, IT
FEELS WEIRD TO BE BUILDING
RESTAURANTS DURING THIS TIME.
WE'LL PUT 160 PEOPLE IN THE
NEXT 30 DAYS.
THAT FEELS AMAZING AND THEN OUR
BIG GOAL IS TO PUT A BLACK
OWNED RESTAURANT BUSINESS BACK
IN THE BUSINESS THAT WAS
INFECTED WITH COVID-19 AND
EVERYTHING GOING ON IN THE
WORLD.
AND WE'RE HOPING WE'LL MAKE
THAT ANNOUNCEMENT IN THE NEXT