alrighty so, yes, cigarette advertising still exists today, but I will admit only in a very limited fashion a lot of Articles
would like you to believe that cigarette marketing that cigarette advertising is essentially dead
and it makes sense TV radio and billboard advertisements are all banned federally for
well tobacco companies to advertise in they they can't use any of those Avenues of advertisement
to advertise their product anymore it's it's completely banned and has been banned for
years and years but there are still many avenues that tobacco companies can use to well advertise
their products so as such today I'm going to be covering those Avenues in today's video I'll be
talking about two main things in today's video though first off I'm going to be talking about
where Modern cigarette ads can still be found and then after that I'm going to be showing off some
real life examples of modern cigarette ads that I own myself but I do think without further Ado
it is now time for me to go ahead and introduce you guys to the cigarette I'm going to be smoking
today I'm going to be smoking a little bit of a 24 7 Red full flavored cigarette I've got the pack
around the wrong way but now that I have it around the right way I'm going to go ahead and get it all
opened up I'm gonna go ahead and get one of these cigarettes out and then after that I do suppose I
should probably go ahead and get my lighter out of my pocket and now without further Ado I'm
gonna go ahead and get this cigarette right here all lit up and go ahead and start talking about
well the Avenues that tobacco companies can still use to advertise their cigarettes without further
Ado though let's go ahead and get this one up yes sir yes sir you know I'm saying I'm saying
foreign
advertisements are banned and actively marketing to non-smokers is not really prevalent anymore
these days unlike in the 1950s 60s and 70s where advertising to non-smokers was extremely prevalent
but marketing to smokers is still very very very prevalent
if you can convince somebody to try a new cigarette to try a new brand worst case scenario
you're gonna get you're you're gonna gain a sale but best case scenario you're gonna gain a new
customer so as such in-store advertisements such as the behind the counter banners stickers on the
windows windows and discounted packs are extremely important to Tobacco companies and they are
completely legal but of course are quite regulated according to a certain anti-smoking campaign the
top tobacco companies spent 96 percent of their 8.49 billion all that's a lot of money they spent
96 percent of their 8.49 billion dollar cigarette marketing Budget on point of sale advertisements
on point of sale marketing sorry not just on advertisements but also things like discounts
and product displays behind checkout counters 96 that's insane that is huge and I've literally met
a uh I've literally met a guy who worked for a tobacco company and his entire job was to go
around to all of the locations which sold their products and make sure all of their advertising
was in order all of their advertising all of their in-store advertising was in order up to par up to
regulation everything like that kind of thing it was literally that was that was his only job
kind of thing all he had to do was go to each and every single store and just make sure that
everything is up to par and sometimes deliver cigarettes as well and everything like that and
I think if one store is running low or something like that kind of thing but I just found that so
interesting I was like it's your entire job to just go around and make sure that the regulation
is being abided by and everything like that kind of thing I was like that's really really really
interesting and it's something I I that's a job I didn't really think about before meeting him
it really was really eye-opening I definitely have to say but of course that's not the only way that
tobacco companies can advertise themselves tobacco companies are also allowed to Market themselves
online and on social media although there are a lot of restrictions to that for example if you're
going to Market a tobacco company or a nicotine company in General on on Instagram let's say you
need to make sure your Instagram is 21 and up of course people can lie and still view your
Instagram and everything like that kind of thing but you need to have it in place where only people
who have their age set as 21 and up can view your Instagram that's the regulation that the
FDA has in place and that's what that that's what people gotta abide by you know what I'm saying
but of course there are more advertising methods than just that as well if you consider pack
designs advertising as well which of course I do then that is of course 100 legal with minor
regulation uh the only regulation that there is on pack designs currently is the Surgeon General
warning but of course the government is currently looking at introducing graphic warnings on
cigarette packs as well but that's they're getting sued over that and everything like that kind of
thing so who knows if or when that will actually be implemented but there is one advertising
what's the right way of putting this there's one advertising Avenue that you might think would be
illegal as it kind of goes in line with TV radio and billboard advertisements but it's completely
legal but of course with some regulation and that Avenue is magazine advertisements that
right that's right magazine advertisements are completely legal cigarette companies can can just
advertise in magazines it's magazine advertisers are completely legal for cigarette companies to
advertise in which is something honestly I did not realize until I saw one myself I saw a cigarette
advertisement in a magazine and I was like wait a minute this is legal they can do that a lot of
Articles out there don't even mention magazine advertising and the ones that do make it seem
like it's super heavily regulated to the point where they essentially can't do it but the truth
of the matter is that cigarette companies can indeed advertise in magazines which is something
honestly I said I did not realize until I actually saw one for the first time myself
however if cigarette companies if tobacco companies in general want to advertise in
a magazine all ads must be black text on a white background only except in adult only
facilities and in magazines was let with less than 15 percent or fewer than 2 million youth readers
makes sense makes sense this regulation makes marketing and advertising it makes marketing and
magazines more difficult as I doubt ads like this are particularly effective which I'm sure is the
intention along with that the majority of popular branding magazines are either going to Target a
youth audience and even if they don't they will probably have a large youth or teenage audience
anyway flipping the page once again and on a side note camel actually got into some controversy in
the early 2000s due to them placing cigarette ads and magazines such as Rolling Stone and Time
Magazine but from what I can tell they never got sued although I'm not 100 sure on that but
I figured that was worth mentioning anyway as it's probably the only like uh real like
sort of controversy I've seen around cigarette companies placing an advertisement in magazines
and the only reason there was any controversy is because the youth readership for those magazines
is higher than you might think that is for sure at least it was at the time back in 2007 when
they were advertising in Rolling Stone in time and stuff like that I doubt it's that
way these days if I had to guess however what if the magazines don't have a youth readership
or at least not 15 this would mean that cigarette companies could run full color full
photo advertisements with the only restriction being the Surgeon General warning that they're
required to put on every ad anyway I got my modern cigarette advertisements from one such magazine
and the magazine itself in my personal opinion at least is a great option for cigarette ads
this is because the magazine itself is about a product that you cannot buy until you're
over the age of 18. it's essentially a tobacco company's dream I imagine
as I can't see them losing a lawsuit over placing an advertisement in a magazine such as this one
that I have on me today but I haven't showed it to y'all yet
although it is notable to mention that you can indeed still sign up for the magazine when you're
under the age of 18 but I seriously doubt that they have a lot of under 18 readers I will admit
so what kind of magazines do I have on me today there's not an alcohol magazine it's
not a Cigar Magazine I'm sure there are cigar magazines I've never I've never bought one now
but I imagine there are a lot of cigarettes and cigar ads in those as well in alcohol magazines
and and cigar magazines literally the whole magazine is a cigar advertisement kind of thing
what I have on me right now is a gun magazine that's right a gun magazine
or to be specific two of them one of the magazines I have on me today contains a Winston ad the other
one contains a Grizzly ad and without further Ado I'm just gonna go and take one or two more
into my cigarette and then after that I'm gonna go ahead and actually show you guys
the magazines I have on me today and go ahead and show you guys the advertisements as well
I'm tempted to go ahead and finish off my cigarette though
I might just go ahead and do that real quick honestly
[Music]
I'm just gonna go ahead and stuff this cigarette out and just go ahead and put it on the park bench
I'm sitting at currently so I make sure that I don't forget to throw it away after this video
or anything like that but as said the magazines I have on me today are gun magazines in specific
it's American Riflemen and I've taken off my address and everything like that I ain't doctor
myself that is for sure but flipping over to the page that contains the advertisement we can see
the first magazine has a Grizzly ad on it it just says unlike your hunting stories this Stacks up
so they're really going for like the hunting crowd and everything like that kind of thing which makes
sense it's a gun magazine after all and then it just says Grizzly yeah the grizzly camo can 10
stack 10 limited edition camo can designs at a special price you have to see head to whatever
and uh so you can find the camo can whatever and all that sort of stuff and then there's a
uh there's there's a Surgeon General warning right here and everything like that kind of thing all of
the necessary regulation is in place but in this magazine right here if I can flip over
to the front of it in this magazine right here in this gun magazine there is indeed a tobacco
advertisement and my piece of paper is currently trying to run away I'm just gonna go and pick that
up and go ahead and put my magazine which is a little bit heavier than my piece of paper on top
of it so it doesn't blow away and now I'm going to go ahead and show you guys the Winston Ed the
Winston ad is also in another American Rifleman magazine we can see there's a a pretty a pretty
sweet uh CSX on the cover I ain't gonna lie it's pretty nice if I do say so myself and there's a
there's some pretty cool articles in this magazine I've read it myself it's pretty nice I ain't
gonna lie but the most notable thing for me as a cigarette marketing Enthusiast I do suppose was
this advertisement right here it's a Winston advertisement it just says nothing but tobacco
and water in our tobacco ingredients and then there's a little bit of an asterisk right here and
then we can see the asterisk just says these these cigarettes do not present a reduced risk of harm
compared to other cigarettes and then it just says only the best of both gives you Superior taste
so yeah that's the advertising we can see there's a Winston red right here a Winston gold
and a Winston uh white or silver right there and everything like that kind of thing but yeah there
are indeed still cigarette ads in magazines as long as they don't have a over 15 youth readership
which I do find pretty pretty pretty amusing I ain't gonna lie and it's something I said I did
not realize existed until I actually well saw a cigarette advertisement in this magazine right
here just open door we can see there's a silencer on the back that silencer's looking pretty
damn good I can line there's a there's a gun I really like in this magazine as well where is it
where is it it's somewhere over here the CSX is nice I will admit but what was it
there is there's some there was some magazines they've got they've got like uh in every magazine
there's like a thing at the end of it that is like oh here's like an old retro gun or something like
that kind of thing I'm trying to find that I might just have to give up here we go cult police pistol
yeah that's a that's a pretty that's a pretty badass gun I ain't gonna lie oh that's a pretty
badass gun but that's pretty much all I had to say in today's video that's pretty much all I had to
say into this video I'm just gonna go ahead and flip the cover back around you know I'm saying
and now I'm gonna go and end off the video right here so yes cigarette advertising does still exist
in today's world it's not as regulated as a lot of Articles would like you to believe it's still very
regulated don't get me wrong but there's still a lot of avenues that well cigarette companies can
use to advertise their product a lot of articles I said at the beginning this video would like you to
believe that there's no Avenues left for tobacco companies that there is no more really advertising
it's just not advertising on TV or radio or Billboards it's just not up in your face
advertising it's advertising in magazines that are subscription only it's advertising
in magazines that don't have a youth readership it's advertising behind the counter it's discount
packs it's the packs themselves that's what the advertising is these days there's still lots of
avenues for advertising it's just different from a lot of other products and that's really where
the misconception comes in I do suppose but I think that's just about all I had to say in
today's video so as such I'm gonna go and end off this video right here thank you very much
for watching my video where I talk about the where I talk about cigarette advertising still existing
today and everything like that kind of thing I kind of wanted to make this video just because
honestly yeah no I said a lot of Articles just kind of try to make you believe that cigarette
advertising doesn't exist today so I wanted to make a video talking about why and how cigarette
advertising still exists today and I said the why is to focus on the demographic that they
want to focus on which is well smokers and the how is well a very regulated uh sort of a very
regulated mix of behind the counter advertisements the packs themselves and magazine articles along
with some social media depending on what company it is but I certainly hope you guys have enjoyed
watching today's video I certainly uh have enjoyed making this video that is for sure is a lot of fun
to make if you guys have enjoyed watching this video of course please make sure to well like And
subscribe for more content I have my Instagram my book my merch my P.O box and my second Channel all
in the description down below go check it all out but yeah thank you very much for watching y'all to
the next one stay safe and peace have a great one yes sir yes sir and I'm saying I'm saying