how do I sell landscaping jobs
the one thing that is most important in
a business that even school doesn't
teach you is how to sell
how do you sell when I took the
contractor test they talk about how to
do the job how to get the job done
how to employ the correct people
actually even talk about employees they
give you all the laws and all of the
things you basically don't really use on
an everyday basis owning a business
however they never taught me on how to
sell man they never said hey listen the
most important part of owning a business
is selling the job to your surprise
I know some of you might be shocked i'm
not that good with labor maybe you could
tell maybe you can maybe I look like a
guy that can dig a hole and two minutes
I can't that's not my strength man i
don't know how to dig holes actually got
fired from my first landscaping job we
were assigned to dig holes there were
two feet wide and two feet deep and
there's three of us we all have the same
tools and the employer the company I
worked for him and he said I'd go dig
these holes therefore big fence posts
that are started digging man i was the
labor is getting paid 18 bucks an hour
busting ass right and the other to the
other two guys they finish the whole
cleaned all the dirt out and started on
the next one and i was still halfway i
was only halfway done
after that the owner of the company came
over and he was like listen man you
can't work here you don't know how to
dig holes you got to go and i said i
understand i do gotta go I gotta go get
my own company so he fired me
I did not quit some people are like all
no one fired me I quit now man this guy
fired he said I worked there for three
weeks as a laborer and only a few months
back I really learned how to sell the
most important thing is speed when a
customer actually sends you a request an
inquiry over online / yelp home advisor
all these all these a social media
platforms when they send you a request
to get a quote
man you got to answer them in like 10
minutes as soon as my phone rings I get
an email or message to my stop whatever
im doing and I make sure I get that out
there because i know this all the other
people they're not doing that as soon as
I get an email as soon as I get anything
I just go full-speed respond as fast as
i can and most of the time people send
me like hey can I get a coat i have a
backyard
absolutely that's like the easiest thing
just learn how to follow up right away
with speed
it's not really selling it is feeling
it's just like speed man you gotta you
gotta learn fast action right
sometimes and I've done this when i
first started my company I used to call
other landscaping companies trying to
get bids I was getting fake bids it was
actually my friend's address i was
saying hey this is the address come take
a look at it and let me know how much
this would be I have a driveway this big
have a lawn area this big I gave him
dimensions and what most of them did
like oh yeah we'll be out there in a
eight days will be out there in six days
right
and I said okay final schedule un most
of them didn't show up took so what I
did was I called a bunch of i think i
called at least 12 companies right
most of them didn't answer the phone at
least 6 didn't answer and three of them said
they'll be out there in eight days which
dude i want stuff done now at least I want
prices now I don't want I don't want
prices a week from now right and they
weren't very didn't ask the right
questions i feel like i qualify everyone
that calls and see what are you having
done when you need it by
what do you want installed pavers
concrete that they want if they want
weeds pulled I'm not your guy
I don't pull weeds right i have like
Mason's working it's not it's not what
we do right but you gotta know what you
do a lot of people like I'll take
everything I don't want to take
everything you want the big jobs big
huge
so a few guys came out I was like okay
what can I get some prices at least they
wouldn't give prices at all like how are
you guys supposed to sell me anything if
you can't give me prices like you're at
my house you see the job you measured
and he didn't give me prices like to but
it what is this man so and after after i
talked to them after i talked to them
after they got what I wanted to do is
just simple driveway and a little piece
of grass right
it took some of them nine days 10 days
to weeks one guy took like three weeks
to send me a bit
do I forgot about you in three weeks I
don't even know your name I don't even
know what I even talk to you about three
weeks that's the thing that separates me
from these other guys and I go to a
customer sauce maximum two days i made
that a rule if it's not the same day
finished the next day and if it's a
really big job like some of these jobs
are bidding for like a hundred and fifty
250,000 it takes a little time so i
gotta put in my four hours of work into
it but it's worth it man
nice i do stuff for free all the time
people are like oh you don't work for
free
I work for free all the time right now
I'm working
no one's paying me i'm working for free
dog so basically follow-up heart if a
customer calls you call them back right
away they text you texting back right
away if they need anything done get it
done right away if you see them serve
the man service service
this is what people don't get people
want service that's why you go to a
restaurant
whilst you go to restaurant restaurant
is determined a good restaurant is
determined by the service the service is
good
you're gonna like the restaurant you're
gonna go back at the service of bad
you're gonna hate that restaurant you're
not going to want to do anything with a
restaurant you're going to lead bad
reviews on the restaurant the food and
sometimes I have bad food and really
good service on man i'll go back to this
place oh here we go ready
hooters that's one while you guys go to
hooters the foods not that good the food
is not that good
you go there for the good service if you
even get that people like service to
give him service they're happy man
they'll come back and they'll write
about she's alright good things about
your little tall that friend a man this
guy went over the over the top above and
beyond what everyone else did everyone
else took three weeks to get me a bid
two weeks at the best this guy got me a
bid in five hours of meeting him that
will separate you from that will
separate the professionals
from the amateurs and I say
professionals because a lot of these
guys have been in this landscaping
industry this field for 15-20 years and
they're called pros because they know it
all
I've only been in this field for 13
months I don't really know a lot but I
know how to follow up and I know what
the customer wants and I know how to
serve people i really do I know how to
serve people and I can serve you are you
should it if you have customers you
should serve them not the other way
around like oh there's gotta be an even
exchange food there the customer bro
always agree with customer service the
customer give them experience give them
something to talk about when you get
home and you'll get hired for sure if
your customer watching this I will serve
I will serve you i will service you i
will make everything great your backyard
your front yard is gonna look incredible
and you should definitely trust me with
the money that you're going to put in to
this project because i'm going to
deliver I always deliver at
over-promised not over delivered and by
the way I want to do a special shout-out
to my teacher grant cardone he was the
one that taught me all this
I didn't do all this before so if you
want to really study and hammer down
I've read all his books his university
university is actually the best he
teaches you
how not to be like everyone else how not
to have an average company
how do we have a professional company
how do you separate yourself from others
will teach you that
and I owe it to him people working for
the company over here are incredible
they understand service i always say
service is senior to everything service
people of servicemen so that's what I
strive for making sure the customer is
served
happy and fully satisfied with the
exchange that he got for his money