- Welcome to "The Journey."
Today we're gonna talk
about how customer reviews can help your SEO.
So business owners and operators,
they need to know what the customers think
about their store, right?
And so whether it's a brick and mortar
or an e-commerce business,
it's helpful to know what your customers are thinking
about your products and your services.
And then knowing what your customers actually think,
it can help you to better shape your business
and your products.
- But did you know that your online customer reviews
and your search engine optimization go hand in hand?
Let's take a look at how those tiny little stars,
can actually improve your SEO for your business.
- So why do customer reviews matter for SEO?
Well, online customer reviews have emerged
as one of the most important digital marketing tools,
especially for small businesses that want
to compete with those larger corporations.
- The best part is your company doesn't have
to do a ton of work except for encouraging your customers
to leave their favorable impressions about your business
on one or more of the leading customer review sites.
And if you still aren't convinced
that online customer reviews matter
for promoting your products or services,
let's take a look at a few statistic to seal the case
for receiving those online customer reviews.
- Yeah, customer reviews drive buying decisions.
I know they helped me out whenever I'm looking
for a new product or service.
And in fact, nearly 95% of shoppers rely on online reviews
and read them before making a purchase.
And there's 72% of people in a recent study
that I read that won't take action
until they've read reviews about a business.
- And I use reviews to really determine my eating decisions.
I'll go on Google and take a look at reviews
of a potential restaurant to see if it's worth it.
And I'm gonna trust a lot of the reviews that I do find
on those review sites and it influences my decision
on where I'm gonna eat that night.
- Totally, I mean,
I did the same for when I moved
to San Diego I needed a dermatologist,
and I was a little hesitant about where to go
but once I read patient reviews
for one of the particular doctors,
it made me feel reassured
and I just gained immediate trust
before even making an appointment
with this particular dermatologist.
- And if there's ever been a time in history
where online reputation mattered most,
it's right now,
in a pandemic when consumers
have been spending more time at home,
figuring out what they need
to improve their quality of life,
reviews matter.
- Yeah, whether you sell pizza,
coffee or yoga sessions,
your potential customers are online,
now more than ever,
and they wanna see positive reviews
from your happy customers
before they'll actually consider opening their wallet
and spending money with you.
- And now while we talked about why they're important
but how do customer views improve SEO.
- So Google has dominated the search engine market
for years no surprise,
the company has recently placed much more emphasis
on how its algorithm calculates search engine results.
So although YouTube videos and social media
have gained more prominence in how Google ranks businesses,
the company's own customer review site has morphed into one
of the most important search engine ranking factors
out there.
- Yeah, and the typical local business compiles 39 Google
customer reviews with local businesses showing up
on the highly coveted local SEO results,
acquiring an average of 47 Google customer reviews.
That means local businesses average 4.4 out of five stars
on Google My Business,
while just 5% of local businesses have
an average review rating of fewer than three stars.
- So consumers are typing in the search engines like Google,
and they're expecting the best possible company
with the highest rated products
and reliable services out there
to show up in their results.
- And if these consumers expect
the best companies to show up,
then wouldn't a search engine
like Google need customer reviews
to determine if a business deserves
to be in that top spot?
In fact, multiple search studies have found
that collecting and replying to customer reviews
is critical to your local SEO.
- Yes, so we've established the importance of reviews,
especially on Google My Business.
But you might be wondering,
what's the best way to ask for reviews.
So we have a list of possible ways
to ask for reviews starting with, you know,
when that customer is in a state of joy or delight,
maybe right in front of you.
Don't be shy when it comes to generating reviews,
don't sit back and wait.
You gotta be proactive about this.
You can't just wait for them to roll in.
Few businesses are lucky enough
to have that but for the most part,
yeah, you gotta get out there and ask,
catch them in that moment that that customer is happy.
And as I say you catch more flies with honey,
but get that review while your product
or service is top of mind for them.
- So the next thing you do is remind customers
in your email signature.
So you should already be sending
an email prompting customers
to leave a review that automatically delivers the emails
to the customers a few days after their purchase.
But you can also plant the seed early
if you're communicating with your customers frequently
before your purchase.
And instead of inserting a quote
or other information down at the signature,
use that space as an opportunity to ask them
for a review for your business.
Even link directly to the place
that you prefer your reviews the most like Yelp
or Google My Business or any other review site online.
- Great points Nealey.
You can also create your own review landing page,
ever think of that?
But don't make customers, you know ,
search to find the right place to leave your review.
One of the most effective ways to collect reviews is
through a custom branded review landing page,
right on your website.
And it includes links
to the pages and platforms where you know,
you'd like to generate more reviews.
So for example, if your Google My Business Page,
needs more reviews,
direct them to that
and this will also boost your website's SEO.
- And when you receive your reviews,
be sure to respond to them right away.
We can't stress enough how important customer reviews are
for your ability to show up when someone is searching
for your product or services.
So get out there and grow these reviews.
- Alright, that's a wrap.
You just learned how customer reviews can help your SEO.
Be sure to leave us a comment below.
Oh, don't forget to subscribe to our channel.
- And hey, ring that bell so you get these episodes first.
This is "The Journey."
We'll see you next time .