hey welcome back to my channel so today I'll be talking about how you can get
more registrations for your webinar I'm going to show you you know how to do
you plan your webinar how do you create that landing page and you know how to
work to promote it and we'll also talk about how to make sure that people
actually attend your webinar so let's get started so I'm gonna get on my
computer here and I'm gonna show you from from the start now if you have not
picked your choice of webinar software please watch my other video that I put
somewhere here and on that video I talked about the best webinar software
that's out there and for me I use go-to web but I've been using it for many many
years but there are other alternatives as well let's start so this is my this
is my amp dashboard here on GoToWebinar and first of all so a lot of people
think you know hey creating a webinar does the name madam does the time when
you create does that matter it does matter let me show it to you so first of
all your event title your event title it has to be something you know something
where people can actually feel because the reason somebody wants to attend your
webinar is because you want to make them feel hey if I attend this webinar I'm
gonna get something out of it it's the you want to get something they want to
pick your brain they don't want to feel better they want to get XYZ after they
attend your webinar so always name your title I usually like to use numbers so
for example 10 unique
ways to grow your Instagram followers right what do we want so you could do
that now what else can you do so think of it in that's line so use a number
okay so ten ways to five way five five never ever seen ways to pay less tax so
use a number give people a definite number on their head what they are gonna
learn and how much okay sometimes it could be you know hey aren't up to fifty
or sixty percent it has to be a big claim make sure you fill fill that claim
and on the webinar but make sure that it has to be some sort of claim that you
can use let's start so you put that in there now next up I'm gonna do a live
live an hour now it does apply to auto webinars as well so it's the same thing
but in our case we're gonna be talking about doing a live webinar now if you're
doing a live webinar make sure that it's scheduled out in like you know at least
a couple days so you can actually do some promotion so if you're planning to
get like you know at least 500 a thousand you know minimum right people
on board make sure to do it give it give it at least a week or ten days because
you want to make sure that you have the time to promote all of those okay so
let's start so of course once I'm gonna do a week from today roughly right and
the time does that does the time matter now time does matter right again if
you're doing automated auto webinar people can watch it on 5:00 p.m. there
are time so we're gonna put that aside now that's the time matter now think of
it so where are you running though where are you know who is your audience right
so make sure that your audience hat is gonna be able to attend it now usually
what I do is I usually hold my webinars either on the weekends or in the evening
now for my customers I hold it like you know anytime it's flexible for me
because all my customers I can fuck you know I can you know mess around with
that but if I have never ever done a webinar for these people I like to do it
at a time we're making they'll be able to attend on the live session now you're
thinking we can watch a replay right yeah they can but nothing beats the live
session okay so your goal initially right now is not to you know hey you
know they can watch the recorded session you
can put that in there as well for those people can barely not attend now but
goal is to make sure that if they can attend the webinar
let them attend them live okay so let's move on
so let's come up here so pick a time so usually in the evening usually works
better so I try to avoid webinars on Friday okay I try to put in the webinar
usually on Mondays because on Monday evening laughs they're like bored right
they want to see something exciting it's good weekends are the best because you
know Monday's coming up they want to you know experience something new they want
to learn new things people are excited right so we kids are the best to make
you know sell things yourself tell people awesome dreams if you want to
guess let's go up here put your timing up here standard for me I'm gonna go
ahead and do schedule now a lot of you guys will just end up here so you end up
here and all you do is put in some information about your you know webinar
a little bit there and you start promoting this link right here a lot of
people might start promoting this link right this this is a basic link that you
get from your webinar company right this is it you might put some description
here but see this if you use this I'm telling you you're gonna lose out on
like at least at least minimum twenty to twenty to thirty percent of the actual
you know registration if that you would have gotten versus the visitor right so
and I've done a split testing for it so I can vouch for it now let's move on so
what I need for you guys to do actually is actually go ahead and actually go
ahead and create a landing page a pacific landing page that you can use on
here so let's take a look so a landing page you can start you can created using
wordpress clickfunnels since the page funnel acts we own that but but you know
you can use pretty much anything right it sets up it's really up to you so it
doesn't really matter but make sure it has some components to it the components
are so on the top always always always you have to do some sort of big plain
big claim why would a it's like you know hey hey you gotta get
people's attention now right so that's step number one and step number two I
usually put a video and I do put some sort of bullet points because sometimes
you want to give people bullet points on what they what they can expect out of
this webinar so I can put it on the side right yeah I can make the video like
smaller put it here but I can put it here as well so I give people why why
why should you attend what's covered what's gonna what's gonna be the end
result after you watch this webinar that's my goal right so alright this is
a paid webinar but you can do the same tactic with a free webinar as well so it
works the same way keep that in mind okay so let's do that and you do that
make sure to put some sort of bullet points if you usually if you wore it
converts really really better now I put some bonuses if people attend like so
make sure that if you are selling a webinar you know you might want to give
some bonus you don't really have to but you can write I also of course let
people say hey you know hey tell people hey you know if you attend the webinar
you'll get a certificate if it's if it's relatable right so GoToWebinar provides
that there are many many other free ways to do it as well so you know put another
comment if you want to learn more about it okay so you can do that now at the
end I always give people a guarantee meaning if people attended my webinar
and if they don't like it I offer them a full refund now why do I do it and why
is it useful number one okay before people pay that money they know if I
don't like it I'm gonna get my money back okay okay that's one that's a good
thing cuz people gonna register gonna pay you right and another two from me
like my perspective is you know if you don't like my content if you got it then
you shouldn't have to pay for it okay simple as that I didn't do my best I
didn't do my job correctly so I mean it to a certain point right sometimes
people just don't do it right those are like you know call scammers they don't
they buy it they get it and this get it you know and then they if they want to
get a refund those people you know just don't deal with them because they were
never gonna become your loyal customer for a long
time but you could try it I let them buy it let them enjoy it if they want a
refund give it up give them a refund okay you don't want to mess up your
reputation for this couple of bucks that's that's me
right now make sure you do that but make sure to offer some sort of guarantee
some sort of money back that always always always always helps okay so make
sure to do that so once you go ahead and create something like this it's gonna
convert really really really well make sure at the end you're putting in you
know I don't know if you can see it but I think it's cut off but make sure to
put it in you know the privacy policies if there you are if your time talking
about LinkedIn here so I want to put that I'm not associated with LinkedIn
make sure to put those things as well because those are vital information that
you need to put a lot of people forget it and you might lose your ad account if
you're trying to promote it on Facebook or so on okay so once you got your
landing page up make it simple don't spend too much time but make sure it's
like you know one of the benefits benefits - what can they get out of the
webinar that's the whole point okay and guarantees okay cool once you go ahead
and do that next up is the or time to you know promote now before you promote
one of the things I want to let you guys know is when people do pay for the
webinar or register I recommend that you use some sort of like API so like if I
if you use as a peer you can you know send your subs let's say somebody
registers here right you can send their name email and even
if you had to ask people for their phone number you can send it to your database
do that and automatically register people on the webinar so I really like
to do that let me show it to you this one has it I don't think so ahead this
is their this is a different one let me see okay this is a paid one so make
sense but so here what happens is once go up once people go ahead and you know
put in their name and email I extract that information and send it to
GoToWebinar automatically and I also sent it to my you know email marketing
campaign system I also send it to my SMS marketing so all the information goes to
worth supposed to go and then I do automations from there so
it's a different topic but I sort of let you guys know you should you know do
automation you shouldn't rely on you know going to go to webinar X you know
getting a CSV out and you know putting on your on an email marketing don't
depend on that make sure you're automating it okay so once you go ahead
and do that you are ready to start promoting your webinar so what do you
promote it now on this video of course I can't go over it everything but I'll
give you the basics okay I'll give you the basics of what I do what I do and
it's gonna help you out so number one force Facebook Ads
so Facebook ad Facebook Ads it's really really cheap it's really cheap make sure
your targets are correct I guess this is not the I don't want to it's not that
video for teaching you ads but just wanting to give you this heads up so
make sure you are picking your age group your interests and your location
correctly okay so Facebook ads a lot one of them you know under player is Cora
ads Cora ads the reason it's under it's under diving super super cheap and I
really really like it because uh because you can target people based on what they
like so for example I can target people based on entrepreneurship podcast
production on and things like that right so it's a really really cool place now I
like this as well now I also like buy sell ads a lot of people might might not
have heard of this company so way it works is you can buy ad space on let's
say I'm selling of course like in a LinkedIn ads right so if I'm teaching
people how to do LinkedIn ads I might want to you know advertise on a forum
that has professionals or marketers so this connects me with advertise like
other other website owners and everything takes place here so don't
have to go hunting them down so everything is from here I love it the
pricing is great so I really really recommend it one of the things that I
really really do is if you haven't heard of it it's called meetup right
it's called need up you'll need to create an account and I think you do
have to pay some money to create your own group I think it's like 90 bucks
every three months definitely worth it create it so you create a group so I
have a group I let me see okay so so you create a group right and
then you go ahead and usually it's supposed to be for like you know
physical meetup but no one's to say you know hey you can't have a virtual meetup
so what I do is I invite people over and we do a virtual meetup like webinars and
meetup does the entire work for you meaning once you go and create a group
they'll go ahead advertise it whatever they need to do let me see if I can find
it so Dallas entrepreneur meetup so this look at this so we got almost 700 people
and you know the need of dot-com advertised our group on it to people in
Dallas and costing 90 bucks to create as many groups as I want caffeine so so do
that I think you're gonna enjoy that as well last but not least it is the
Instagram so make sure you know it's what I'm still cheap right stone by
Facebook do a story promotion that really helps and also post if you want
to but it's story really helps in case in these case of course posters you can
do the post as well make sure the same targeting as you're doing in Facebook
but here as well the separate thing but and you can also drawn the advertisement
for an Instagram in Facebook directly from the ad manager on Facebook and
stuff so make sure you're doing that okay now last but not least how do you
make sure people actually attend on the webinar so what I do is you know once I
have their email I tell them hey you know this is the benefits and if you
attend the live section are you're gonna get this like a checklist a pedia a
software something so you have to give people reasons so they or like okay let
let me just make some time because I want that free stuff right you have two
people people so it's all it's all give-and-take right so if they are
coming to live you have that opportunity to spell on them you have that chance to
do something that you didn't while they're watching a replay replay is fine
but I like to do it live because the emotions I can get it to them and you
can do it too and and some other what other video
we'll talk about how to deliver a perfect webinar you know and I can maybe
teach you some of those as well so that's it for today make sure - okay
sorry make sure make sure to offer some sort
of bonus if they're appearing live and also make sure
and out constant emails and SMS and as well so I hope you guys enjoyed this
video you know you know this is how you can get as many administration's as
possible if you have any questions please leave it in the comment and I
will get do my best to get back to you please follow me on YouTube Instagram as
well so YouTube you're on YouTube already but make sure to follow me on
Instagram as well I do a lot of content there as well and reach out or comment
and see how let's see how I can help you out so thank you so much