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\f0\fs24 \cf0 >> Dwane: DOES LISTENING TO\ CLASSICAL MUSIC OR DOING\
DIFFICULT PUZZLES MAKE YOU\ SMARTER?\
IS IT TRUE WE ONLY USE 010% OF\ OUR BRAIN?\
THOSE ARE TWO BRAIN MYTHS MY\ NEXT GUEST HOPES TO MAKE\
STRAIGHT.\ SAN DIEGO HAS A NEW WEBSITE\
BRAINFACTS.ORG.\ JOINING ME IS NICK SPITZER FROM\
SAN DIEGO'S COVALE INSTITUTE FOR\ THE BRAIN AND MIND.\
YOU'RE EDITOR AND CHIEF OF THIS\ NEW WEBSITE THAT OFFICIALLY\
LAUNCHES IN MAY, RIGHT?\ >> THAT'S CORRECT, YES.\
WE'RE EXCITED ABOUT THIS.\ WE THINK THIS IS A AUTHORITATIVE\
INVITING SOURCE OF INFORMATION\ FOR THE GENERAL PUBLIC ABOUT THE\
ASPECTS OF THE BRAIN THAT\ THEY'RE INTERESTED.\
>> Dwane: TALK ABOUT WHAT YOU\ WILL OFFER ON THE WEBSITE.\
>> AS A TOPIC BASED\ ARCHITECTURE.\
WHEN YOU GO ON THE WEBSITE IF\ YOU'RE A CURIOUS INDIVIDUAL, A\
K-12 TEACHER, STUDENT, POLICY\ MAKER, PATIENT, PATIENT ADVOCATE\
YOU CAN GO TO THE APPROPRIATE\ MENU, PULL DOWN THE MENU AND\
PULL DOWN INFORMATION\ INTERESTING AND RELEVANT FOR\
YOU.\ \page LOTS OF LINKS THAT WOULD ALLOW\
TO YOU DIG DOWN TO DEEPER AND\ DEEPER LEVELS OF INFORMATION AS\
YOUR INTEREST GROWS AND GROWS WE\ HOPE.\
FINALLY AT THE BOTTOM OF THE\ HIERARCHY ORGANIZATION OF\
KNOWLEDGE IS REFERENCE TO\ LITERATURE SHOULD INDIVIDUALS\
WANT TO LOOK AT.\ THIS.\
>> Dwane: WOW, YOU CAN FOLLOW UP\ AND DIG DEEPER AND DEEPER INTO\
BRAIN MATTER.\ >> ABSOLUTELY.\
VERY NICE.\ >> Dwane: SO TO SPEAK.\
WHEN WE SAT DOWN YOU SAY PEOPLE\ HAVE PERSISTENT VIEWS.\
THIS MAYBE A BIT OF AN UPHILL\ CLIMB, RIGHT.\
>> THERE ARE A NUMBER OF MISS\ CONNECTIONS PEOPLE HAVE ABOUT\
THE BRAIN.\ THESE ARE POPULAR MYTH.\
THE IDEA THAT CLASSICAL MUSIC\ MAKES YOU SMARTER IS ONE OF\
THESE.\ THE SO-CALLED MOZART EFFECT.\
I PLAY CLASSICAL CHILDREN FOR MY\ CHILDREN ALL THE TIME.\
THEY'RE SMART, I'M NOT SURE\ THERE IS A CONNECTION HERE.\
RIGOROUS STUDIES SHOW IT'S NOT\ THE CASE.\
ANOTHER MIT IS ALCOHOL KILLS\ BRAIN CELLS.\
EVERY TIME I DRINK RED WINE I'M\ KILLING YOUR ONS.\
CHRONIC DRINKING, HEAVY DRINKING\ YES.\
A GLASS OF RED WINE WITH DINNER\ CAN HAVE SALVATORY EFFECTS.\
>> Dwane: YOU MENTIONED THOSE\ WHO MAY BENEFIT FROM THE SITE.\
YOU SAY THE LAYMEN AND THE\ TEACH.\
>> YES.\ WE HAVE FOUR DIFFERENT\
AUDIENCES.\ \page THE LAY PERSON, AND INTEREST HE\
OR SHE HAS ABOUT LEARN ABOUT THE\ BRAIN, PATIENTS AND PATIENT\
ADVOCATES.\ INDIVIDUALS THEY CARE ABOUT WITH\
ALZHEIMERS OR PARKINSONS OR A\ NEUROLOGICAL DISORDER.\
A RANGE OF PEOPLE WHO REALLY\ WANT TO KNOW MORE ABOUT THE\
BRAIN, AND THE WEBSITE IS PUT ON\ AND BACKED BY THE SOCIETY OF\
NEURO SCIENCE.\ A BIG SOCIETY, 42,000 MEMBERS,\
NEURO SCIENTISTS LIKE ME WORKING\ IN THE FIELD CONTRIBUTING NEW\
RESEARCH FINDINGS SO THE PUBLIC\ CAN HAVE ACCESS TO THE NEW\
INFORMATION AS IT'S AVAILABLE.\ >> Dwane: DID YOU COME UP WITH\
THE IDEA.\ >> IT WAS A LONG TIME IN\
JUSTATION.\ ALMOST TEN YEARS AGO A PROFESSOR\
AT THE UNIVERSITY OF MICHIGAN,\ ON THE BACK OF A NAPKIN AT\
DINNER SHE WROTE THIS OUT.\ NOW YEARS LATER IT HAS COME TO\
FRUITION.\ WE ARE FORTUNATE TO HAVE FUNDERS\
FROM DIFFERENT FOUNDATIONS TO\ PUT FORTH THE MONEY TO LAUNCH\
THE WEBSITE.\ MANY THANKS TO THEM FORGETTING\
US STARTED THIS ENTERPRISE.\ >> Dwane: OF COURSE THIS IS\
BRAIN AWARENESS WEEK.\ THERE HAS BEEN QUITE A EVOLUTION\
AS IT RELATES TO SCIENCES AND\ NEUROLOGY, RIGHT.\
>> YES.\ >> Dwane: NEW AREAS OF STUDY.\
>> MANY NEW AREAS OF STUDY.\ PEOPLE UNDERSTANDING MORE ABOUT\
THE ELATICITY ABOUT THE BRAIN,\ HOW WE LEARN AND REMEMBER,\
ALTERNATIVELY FORGET.\ LOTS OF INTEREST IN THIS.\
PEOPLE ARE STUDYING\ CONSCIOUSNESS.\
WHAT DOES IT MEAN TO BE\ \page CONSCIENCE.\
DO OTHER ANIMALS HAVE\ CONSCIOUSNESS IS.\
THIS A GENERAL FEATURE OF THE\ NERVOUS SYSTEM.\
WE ARE GETTING NEW INSIGHTS INTO\ THE ORIGINS OF BRAIN DISORDERS.\
A LOT OF EXPONENTIAL GROWTH\ ABOUT THE KNOWLEDGE OF THE\
BRAIN.\ >> Dwane: PROFESSOR SPITZER,\
THIS IS INTRIGUING.\ THANK YOU FOR YOUR TIME.\
>> HAPPY TO BE HERE.\ >> Dwane: IT'S BRAINFACTS.ORG\
LAUNCHES IN MAY.\ >> YES AND TWITTER PRESENCE IS\
OUT.\ THERE.\
>> Dwane: WONDERFUL.\ >> THANK YOU, VERY MUCH.\
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